AFJ Consulting specializes in providing technology-infused market research solutions. We also partner with the best full-service providers to offer our clients high-quality and innovative market research solutions. We expertly design and execute a full suite of quantitative market research options, including surveys, on-site interviews, market analyses, and psychographic profiling. Qualitative research options include traditional focus groups, web-based studies, and in-depth interviews. Areas of expertise include concept testing, product development studies, multi-modal research applications, brand discovery & development projects, and usability testing.We also provide various B2G travel-related services and products, including booking flights, hotel accommodations, ground transportation, and travel packages. We aim to optimize business travel by delivering tailored solutions prioritizing convenience, cost-effectiveness, and traveler satisfaction. Consumer research methodologies to understand traveler preferences and provide personalized recommendations that exceed expectations.

I moderated qualitative research sessions using various methodologies and leveraged my social science background to execute innovative, differentiated solutions for clients in CPG, Finance, and other industries. I enjoyed leveraging different technology tools to expand my skills in meeting client deliverables.

Lynx Research Consulting is a boutique supplier of custom primary market research for Fortune 500 clients and the companies that support them. Responsibilities included overseeing the full execution of custom research studies, including leveraging previous expertise and a wide variety of partner tools to deploy the research methodology best aligned to client benefit. Identify prospective clients to gardener relationships with. Exceed annual sales targets. Respond to proposal opportunities in an engaging and thought-provoking manner. Manage project multiple project teams, craft research questionnaires, and analysis plans. Write captivating research reports and develop question-resolving analyses.

Selected by my company at the time, Scientific Games, to participate in the Pathbuilders Percepta program. This high-impact group focuses on mentoring women who have mastered the technical aspects of their jobs and are ready to have a greater impact on their organizations and it lasted for six-months. The Percepta program challenges women to think broadly, manage others, and make conscious choices, driving their careers and achieving exceptional business results. Key learnings included positioning and direction, conscious decision-making, and culture in the workplace. I was also matched with a highly experienced mentor who urged me to think about my personal and professional goals in ways I never had previously.

► In this role, I functioned as the go-to resource for leading quantitative research and integrating conclusions derived from quantitative analytics and survey feedback to accelerate innovation, strengthen competitive positioning, and transform big data into increased profits. I also lead the Consumer Insights organization in defining and producing deliverables that identify opportunities to shape player experiences and inform/inspire internal stakeholders and decision makers.Value-added contributions include:(a) demonstrating confidence, a consulting mindset, and ability to build trust and engagement while acting as an influence across all levels to drive sound and inspiring solutions and recommendations for Scientific Games, (b) partnering with Sales, Marketing, Business Insights, Retail Insights, and Insights Operations to identify and address key business issues and provide actionable insights that drive competitive advantage and increased profits, (c) continually working to refine research methods by leveraging innovative trends, and developing and improving existing departmental tools and procedures, paving the way to a more streamlined, strategic research experience, and (d) overseeing quantitative and qualitative research processes, including analysis of sales metrics, demographics, and psychographics from various regions and cultures worldwide, and transforming consumer data into meaningful and actionable insights.

► I advanced to Director of Global Research through a series of promotions based on demonstrated leadership capabilities, mastery in quantitative and qualitative research methodologies, and outstanding contributions toward achieving corporate objectives. I was accountable for spearheading all project phases of global client research, $5M research budget and related spending, including a team of analysts, coordinators, and student interns.Noteworthy accomplishments included: (a) spearheading client research/analytical projects, which included defining scope and issues, developing and executing project plans, managing multiple tasks simultaneously, and supervising outside vendors, (b) leveraging deep knowledge and broad research experience to plan and lead large-scale, internal initiatives, gathering and translating insights into compelling ideas to maximize SG and lottery customer revenues (B2C), and (c) coordinating and performing timely and relevant ad hoc analyses for multiple clients, driving profitable business outcomes in product development, marketing, and corporate strategy.

► In this assignment, I provided research and analytic leadership to a team of analysts and coordinators responsible for collecting and analyzing data. I also helped internal and external clients gain valuable insight into potential products, retailers, and players. Major successes included: (a) acting as a liaison and advocate on behalf of both internal departments and external lottery customers, ensuring client success by skillfully designing, analyzing, and managing procured research, (b) coaching, mentoring, and training a talented team of analysts and coordinators, strengthening team members’ observation, analysis, and moderation skills while ensuring delivery of unparalleled market expertise and actionable recommendations, (c) consulting with clients and recommending research designs in alignment with their business objectives/budgets, including guidance on the benefits, usefulness, and value of both quantitative and qualitative research methodologies (B2B), and (d) winning Scientific Games’ prestigious Global Excellence Award in recognition of demonstrating superior thinking and execution in teamwork.

► I joined Scientific Games as a market research analyst responsible for creating deliverables, conducting research, and transforming data into actionable intelligence. I also assisted in domestic and international player segmentation, awareness, and understanding studies.Significant contributions included:(a) actively participating in qualitative and quantitative research projects to analyze data, and formulate reports with actionable recommendations, including insights into product strategy, future product requirements, and specifications, (b) playing a key role in creating a competitive advantage by constructing, organizing, and executing web-based, telephone, and mail questionnaires, gathering target research, and compiling/presenting survey findings, and (c) authoring monthly, quarterly, annual, and bi-annual research reports, analyzing sales data of company versus competitor products, and clearly communicating research results and conclusions to various levels of leadership.