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I lead TwinStrand’s growing Market Development team. Market development is a mixture of identifying new product development opportunities, finding like-minded people who believe in the idea, and then creating the conditions in the market that will facilitate the product’s commercial success, often through collaborative research studies. In practical term, I act as a bridge between R&D, BD, marketing, sales, and forward-thinking collaborators, matching up good ideas with concrete technology solutions then facilitating scientific and business discussion to bring the ideas to life. Currently, my focus is split between new market development (truly new applications) and our genetic toxicology program which is devoted to developing new Duplex Sequencing-based NGS assays for in vivo and in vitro mutagenesis, carcinogenesis, and CRISPR edit profiling. I also support our oncology program where we build world-class assays for our pharma, academic and clinical partners for: MRD in hematologic malignancies and solid tumors, early detection of drug resistance in targeted therapies, chimerism in allogeneic cellular immunotherapy, and custom Duplex Sequencing assay development, among others. If you care about making better molecular diagnostics, send me a message and let's be friends.
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Associate Director Of Market DevelopmentTwinstrand Biosciences Oct 2020 - May 2024• Led Scientific and Regulatory Affairs for the Mutagenesis (drug safety) business unit.• Developed and launched a global regulatory approval strategy, securing US and UK support.• Oversaw evidence generation resulting in 25+ peer-reviewed publications.• Organized a UK workshop leading to $1M in new revenue and key partnerships.• Managed market development, KOL engagement, and the conference/society strategy. • Served as subject matter expert in error-corrected Next Generation Sequencing (ecNGS) assays, applications and experimental design across areas, including: mutagenesis, carcinogenesis, off-target genome editing, cell therapy, gene therapy, chimerism tracking, acute myeloid leukemia minimal residual disease (AML MRD) testing, and patient-specific (aka 'tumor-informed') MRD. -
Acting Head Of MarketingTwinstrand Biosciences Oct 2020 - Feb 2021Served as Acting Head of the Marketing team, and served on the TwinStrand Leadership Team, during a transition phase while we searched for a permanent head of marketing.
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Sr. Market Development ManagerTwinstrand Biosciences Apr 2020 - Oct 2020This role spanned oncology, cell therapy and genomic safety markets. - Led the Genomic Safety program, providing technical sales support for NGS assay kits and service projects, while cultivating a strong KOL network and library of peer reviewed publications. - Supported the Oncology program with technical presentations, feasibility assessment, service project SOW writing, and facilitation of custom assay development for pharmaceutical, academic, and clinical partners. - Oncology areas of focus included: Minimal Residual Disease (MRD) in hematologic malignancies and solid tumors, early detection of drug resistance in targeted therapies (TKI, BTK, etc.), chimerism monitoring of allogeneic cell therapies, and more.
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Manager Of Genomics Products & Strategic MarketingTwinstrand Biosciences Mar 2019 - Apr 2020I am the product manager for TwinStrand's new NGS-based Duplex Sequencing kits. I also work with clients to plan and run Duplex Sequencing service projects, especially in the genotoxicity testing space.
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Senior ConsultantStrong-Bridge Envision May 2018 - Mar 2019Noida, Uttar Pradesh, InSenior consultant to a rapidly growing biotech client, reporting directly to the President. The project involved building a new division of the company which integrated artificial intelligence with traditional CRO services, providing advanced pre-clinical and clinical trial support services to pharma and biotech customers. My work centered on the following: - Wrote the business plan for the new division.- Conducted market research into 10+ life science market verticals.- Identified and evaluated more than 120 companies as potential acquisition targets, providing summary reports for each. - Wrote strategic partnership plans to guide the M&A decision making process. - Researched and wrote summary reports on more than 40 different technologies, diagnostic products, disease states, etc. -
Product ManagerTwinstrand Biosciences Jun 2017 - May 2018
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Mba Consultant, Oem SalesMicrosoft Feb 2017 - May 2017Redmond, Washington, UsConducted field research study to map out end-to-end OEM sales journey, uncover efficiency barriers, and provide data-driven recommendations for sales process and platform improvements. -
Strategy & Marketing Management InternRevity Apr 2016 - Jul 2016
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Product ManagerMerck Life Science May 2013 - Jun 2015Darmstadt, De(Formerly BioControl Systems)Responsible for managing the product life cycle for five product lines. Created marketing plans, analyzed performance metrics, and reported on progress to executive team. - Researched customer needs and competitor offerings to differentiate current products and set future requirements. - Developed marketing collateral, slide decks, and guides for market segmentation, positioning and applications.- Trained staff, distributors and customers on products and applications. - Planned and executed a successful hardware beta-test, leveraging user feedback to improve product performance. -
Applications Scientist & Marketing ManagerToku-E Company Dec 2012 - May 2013Bellingham, Wa, UsWorking closely with the sales team, traveled globally to meet prospective customers, understand their business and technical needs, and deliver customized high-value solutions. Attended industry conferences and meetings on behalf of TOKU-E. - Managed an international marketing team which generated consistent sales leads and new market opportunities. - Developed a successful content strategy for a complete website redesign which included customer-focused product segmentation and the introduction of a profitable e-commerce platform. - Mentored direct reports and colleagues fostering a positive, collaborative, and highly successful team. -
Key Accounts ManagerToku-E Company Nov 2011 - Dec 2012Bellingham, Wa, UsCultivated key accounts in the US and Europe and spoke on behalf of the company at events and conferences. - Helped lead a successful rebranding campaign which substantially increased profit margins on new products.- Developed relationships with industry thought leaders which enabled expansion into three new market segments.
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International Sales RepresentativeToku-E Company Mar 2010 - Nov 2011Bellingham, Wa, UsManaged relationships with international accounts and distributors. Sold ultra-pure reagents for in vitro molecular biology, microbiology and diagnostic applications. - Built a global distribution network.- Created a distributor sales training program emphasizing: segmentation, sales strategy and product differentiation.- Test marketed new product concepts. - Developed a granular understanding of product applications as well as competitor offerings, strengths and weaknesses by interviewing scientists from over 500 labs. Leveraged key learnings from this market research to customize, differentiate and add value to previously generic products, resulting in significant sales growth.
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Market ManagerOn Board Entertainment May 2009 - Sep 2009Los Angeles, California, UsPlanned and executed large and small-scale events to promote Bear Naked Granola to health and environmentally conscious consumers. -
Brand AmbassadorCpc Intersect Mar 2008 - Mar 2009Burnsville, Minnesota, UsBrand Ambassador for various Coca-Cola beverage brands -
Brand AmbassadorNuun & Co 2009 - 2009Seattle, Washington, Us -
Construction LaborerM.J. Takisaki, Inc. Sep 2007 - Jan 2008My responsibilities included digging holes and ditches, painting, pouring concrete, assembly and installation of building hardware, pressure washing, site upkeep, etc...
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BaristaHeavenly Cappuccino, Inc. Oct 2003 - Jul 2004My responsibilities included opening and closing the stand, operating the register, cleaning and stocking the cart, and making delicious espresso drinks.
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Legal InternSatterberg, Healy & Eeckhoudt May 2003 - Oct 2003My responsibilities included researching case files, facilitating a new product approval with the FDA, developing a new marketing plan, and editing outgoing correspondence.
Aaron Boswell Skills
Aaron Boswell Education Details
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Uw Foster School Of BusinessMarketing -
University Of WashingtonCellular & Developmental Biology
Frequently Asked Questions about Aaron Boswell
What is Aaron Boswell's role at the current company?
Aaron Boswell's current role is Market Development Leader | Expert in Genomic Safety and Duplex Sequencing.
What is Aaron Boswell's email address?
Aaron Boswell's email address is ab****@****u-e.com
What is Aaron Boswell's direct phone number?
Aaron Boswell's direct phone number is (484) 280*****
What schools did Aaron Boswell attend?
Aaron Boswell attended Uw Foster School Of Business, University Of Washington.
What are some of Aaron Boswell's interests?
Aaron Boswell has interest in Animal Welfare, Children.
What skills is Aaron Boswell known for?
Aaron Boswell has skills like Relationship Marketing, Enthusiast, Molecular Biology, New Business Development, Sponsorship, Marketing, Sales, International Sales, Product Management, Product Development, Market Research, Lead Generation.
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