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I also leverage my 20+ years of experience in marketing and communication to provide consulting services for startups and large companies that want to identify, reach, and develop new markets. I design strategies, adjust value propositions, and create the necessary tools at the national or global level. Some of my successful projects include: launching a SaaS platform for serious gaming in the US, identifying the initial market and building the customer base for an AI-based chatbot, and evaluating the opportunities and developing a go-to-market plan for an online legal service. I have a unique combination of skills in strategic analysis and tactical execution, and I enjoy working with diverse and innovative teams.
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Director Of OperationsMa Bonne Etoile Nov 2023 - PresentIle De France -
Co-FounderMercisf.Com Dec 2018 - PresentSan Francisco & Paris• MerciSF.com is THE online magazine for the French and Francophile communities in the San Francisco Bay Area - Starting from scratch, we enjoy 20K unique page views per month• Defines editorial line for the magazine and the newsletter• Manages interviews with entrepreneurs, artists, and athletes... Content creation• Established ongoing partnerships with Franco-American local institutions -
Principal ConsultantAmbourcier Consulting Jan 2014 - Jan 2024San Francisco Bay Area• Serious Factory (serious gaming) – Developed US go-to-market strategy - Product / Pricing / Channel • Presence.ai – Successfully identified initial target market, contributed to customer development, digital content creation• Demander Justice – Go-To-Market plan for the US• Webhelp Enterprise – C-level interviews, Product offering audit - New services definition
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Partner - Global Marketing & Business Development ConsultantPame Jan 2016 - Oct 2020San Francisco Bay Area
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Global Marketing DirectorMozilla Corporation Sep 2011 - Feb 2013Paris Area, France• Users base audit (8 million users) in EMEA, Japan and US• Re-engaging the community with the product by leveraging digital marketing • Marketing partnerships• Open source project governance transition -
Marketing Director EmeaLivescribe Inc. Nov 2010 - Jul 2011Paris Area, France• Defined communication, and marketing strategy for EMEA• Set-up investment level per country with the HQ marketing team• Selected and managed relationships with local third parties (PR agencies, field marketing companies..) -
Vp Sales And MarketingAldebaran (United Robotics Group) 2008 - 2010Paris Area, France• Defined and implemented a worldwide go-to-market plan for Nao, the humanoid robot: €3M revenue in 12 months• Hiring and onboarding of the sales and marketing teams• Managed partnership with RoboCup Federation worldwide
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Emea Marketing Communication DirectorPinnacle Systems 2005 - 2008Paris Area, France• Video editing software editor and PC-based leading supplier in TV tuners• Conducted multiple product launches across EMEA• Shifted traditional retail marketing investments to e-marketing initiatives (over-achieved sales objectives by +15% under budget constraints) -
Principal ConsultantAmbourcier Consulting 2003 - 2005Paris Area, France• Product positioning - Messaging - Public Relations for mobile phones companies• Sage Ltd - Audit sales and marketing best practices between the French and the Spanish subsidiary...
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Vp Marketing And Content, InternationalOmnisky Corp. 2000 - 2002Paris & London• Wireless data service on PDAs• Started the European operations with the CEO• Defined service offers and negotiated partnership terms with the wireless platform content providers in UK and Germany -
Marketing Director, InternationalPalm 1996 - 2000Paris Area, France• Developed PDAs markets in Europe, Asia-Pacific and Japan - Started the Palm activity in Europe in 1996 when it was a start-up• Managed a +$20 million annual budget and remote teams in 8 countries• Achieved a +$300 million annual revenue with the teams -
Marketing Communication ManagerClaris, An Apple Company 1990 - 1996Paris Area, France• Managed all operational marketing and communication for the Apple Software subsidiary in France
Anne Marie Bourcier Skills
Frequently Asked Questions about Anne Marie Bourcier
What company does Anne Marie Bourcier work for?
Anne Marie Bourcier works for Ma Bonne Etoile
What is Anne Marie Bourcier's role at the current company?
Anne Marie Bourcier's current role is Senior Operations Director.
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What are some of Anne Marie Bourcier's interests?
Anne Marie Bourcier has interest in Children, Education.
What skills is Anne Marie Bourcier known for?
Anne Marie Bourcier has skills like Product Marketing, Marketing Strategy, Start Ups, Strategy, Marketing Communications, Mobile Devices, Marketing, Strategic Partnerships, Product Management, Management, Product Launch, Team Management.
Who are Anne Marie Bourcier's colleagues?
Anne Marie Bourcier's colleagues are Veronika Doerk.
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