Howl is a marketplace in the creator economy space, it connects creators & influencers with major brands to generate social content that is relevant to their community. I led, Howl’s Product Management function, defined & delivered a product strategy that helped achieve growth. Member of Howl’s Executive Leadership team

Lead a team of Solution Engineers, which works with Google's biggest customers on custom product development & define advanced marketing analytics use cases and across Google Ads Platform and Google Cloud.

Product Lead for AOD Platform, which was an internal tool used by Vivaki for end to end Media Management ($1B+ annually), Data & Analytics and Optimization Engine. Responsible for defining overall product vision, stakeholder management and managing a team of 25+ x-fn resources

Product lead across three major functional areas (i) Streamlining of media buying & financial operations (ii) Addressing operational & process issues in emerging markets (iii) Implementing key media systems globally

- Led the formation of digital strategy practice for Digitas South East Asia. Designed and implemented a formal structure which was in place by the end of the assignment with projects across 5 clients with $1 mn in billing- Led a cross functional team of statisticians, technologists & business analysts to develop marketing strategies, customer insights and execution plans. Managed clients teams and responsible for development of CRM strategies, customer analytics & formulating growth strategies