Alison Caswell Email & Phone Number

• Developed design style for Christmas 2023, and produced over 10 uniquely designed promotional projects including invite cards, mailers, posters, screens for use during Christmas Eve service.
• Filmed and edited promotional video, and designed marketing materials for Intercultural Christmas Celebration event that was attended by over 800 people and had a waitlist.
• Increased Instagram following by 6.7% through regular, strategic posting with exciting visuals.
• Collaboratively redesigned the Crossroads Bible Church website and new app.
• Defining new brand identity by creating a brand style guide and implementing a new logo.
• Meet weekly Sunday deadline for new posters, in-service slides, promotional screens, and more.

• Team manager for three day long community engagement trip which had a $2,683 return on investment. ROI is based on Washington State Volunteer ROI.
• Managed, planned, and marketed for tree planting trip which had a $928 return on investment.
• Proposed rebrand of the Dornsife Center with communications team, focused around changing the name to Whitworth Serves. Designed logo for Whitworth Serves.
• Maintain Instagram following of nearly 1,000 followers through consistent posting, hashtags, and introducing Instagram Reels. Reels receive 3,500-5,000 views.
• Continue leadership education through 300 level student leadership course with Dornsife Center team.

• Collaboratively created a social media plan and poster to promote the Spark Central annual Spark Salon event.
• Ran Spark Central social media during annual Spark Salon event, resulting in increased attendees.
• Delegated tasks and ensured completion to develop website wireframes for the new Carl Maxey Center learning platform on their website in Fall 2021.
• Managed team to deliver promotional materials for 3 clients in Fall 2020.

• Developed award box to hold coasters and pins for members of the organization who reach Platinum level.
• Designed logo for annual Free Enterprise Days event. Seen by over 16,000 people during the event.
• Built website wireframes in Adobe XD for annual Product Blast event webpage.
• Designed surveys, brochures, supplementary training materials and more for Independent Business Owners.

• Designed print and digital promotional materials, logos, infographics, and more using Adobe Creative Suite products for center events and projects.
• Collaborated with student leaders and community partners to determine project requirements.
• Prepared creative and engaging materials within timeline.
• Engaged in continual education through 300 level community leadership training course.

• Coordinated with a team of 6 to facilitate resume workshop for 50 local high school students at the Whitworth BELIEF Conference.
• Teaching assistant for 400 level Writing Center Theory and Practice course educating consultants-in-training.
• Managed large scale document migration between Dropbox and Google Drive

Spokane, Washington

• Increased followers on Twitter 10% by regularly posting with hashtags.
• Designed graphics with Cavna and Adobe InDesign for social media.
• Created print posters for Whitworth University affiliated workshops including the Whitworth University Diversity Monologues Workshop.
• Worked with kinesthetic, auditory, and visual learners by providing techniques to improve their written communication.

• Pioneered monthly newsletter titled “THE LIFT” sent to over 2,600 customers and employees. Designed cover and layout, wrote passages, and packaged three editions in Adobe InDesign while creating content for future.
• Developed monthly emailer using MailChimp promoting “THE LIFT” newsletter, sent to over 5,000 customers.
• Composed media kit and advertising agreement related to “THE LIFT”.
• Wrote, designed, and packaged print showcase of forklift parts.
• Collaboratively drove 15% increase in Instagram followers.

Snoqualmie, Washington

- Managed employee schedule changes- Ran store promotion on Facebook for a summer event- Communicated between employees and manager- Designed in-store signage - Engaged in customer service

Bachelor Of Arts - Ba, Communication Studies On Strategic Communication Track | Minors In Visual Communication And Business, 3.99

Activities and Societies: Beyond the Pines (student run PR group), women’s choir, campus ministry

High School Diploma

Activities and Societies: National Honors Society, Jazz Choir 1, Camerata Choir, Drama Club, Natural Helpers