Anna Mccuiston Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Whether your goal is a sub-4 minute mile, a sub-3 hr marathon, or a sub-1 hr 5K – Sub X celebrates that as a RUNNER you are engaged in a passionate pursuit to achieve your personal goals. Whatever your “X” is, Sub X exists to help you prepare for, achieve, and ultimately celebrate your achievements!Sub X is a lifestyle running apparel business - check us out at www.subxrunning.com

Providing Management, Strategic, and Marketing consulting services to C-Suite executives to assist in advancing the strategic plans of their business.

Jersey City, Nj, Us

Led Club/Mass/Dollar Retailer Vertical - responsible for strategic relationships, growth driving strategies & revenue achievement.

Abbott Park, Illinois, Us

Strategic sales leadership of top retail customer responsible for sales delivery, joint strategic plans & talent development. Exceeded sales targets past 2 years while also growing share position. Responsible for a team of 5 plus cross functional leadership. Recognized as Coach of the Year.

Abbott Park, Illinois, Us

Led Similac Strong Moms CRM program including strategic development and operational excellence. Program is a significant driver of business results and involves management of a holistic marketing mix, analytics, digital, etc. Managed a team of 6 including significant leadership/ oversight of cross-functional and agency team partners. Additional responsibilities included designing & leading Abbott Nutrition's US Marketing training program.

Abbott Park, Illinois, Us

Responsible for Pediatric Specialty Healthcare Professional Marketing team including, P&L responsibility, strategic planning, marketing & sales strategy development and execution. Responsible for a team of 3 brand managers/ ABMs and significant interaction with field based sales team.

Abbott Park, Illinois, Us

Led business management, P&L, analytics and forecasting for Ensure & Glucerna retail businesses, including strategic development and executive of all retail activation. Responsibilities included management of a team of 3 brand managers/ ABMs and primary brand liaison with retail sales, finance, and supply chain.

Abbott Park, Illinois, Us

Led Healthcare Professional and Consumer marketing efforts for a key initiative, including scientific/ key opinion leader development, marketing plan strategy & execution, sales training, and consumer pull through.

Cincinnati, Ohio, Us

Achieved #1 rating across business unit ABMs for FY08/09 performance review. Served as acting Brand Manager, leading development of a Global holistic marketing program for Baby Care's largest initiative in 25 years that will drive this Pampers sub-brand to be a $1Billion brand. Managed an 8 member agency roster & approvals by 3 General Managers in 2 regions & 1 Global President. Led brief creation & approval, idea development & approval, TV development & approval; resulting in P&G's highest ever TV copy score for diapers. Leading execution of initiative in NA (Canada, US, US Hispanic) that is on track to deliver a 10% volume build including unprecedented customer supportAwarded "Catalyst" award (P&G's Marketing Excellence Award) for Spirit of Innovation & Share/Reapply categories. Served as co-op manager for 3 undergrad co-ops all of whom have received return offers to NA Baby Care.

Cincinnati, Ohio, Us

Led initiative execution of "Revolution" campaign which updated the brand's equity and launched a refreshed campaign that has been executed for 3 years running- campaign results created sole ownership of our key equity metric (+18 pts), previously held by a competitive brand and resulted in a 15% increase in share vs. prior year. Received Recognition Shares for development of a Trial Model that enabled the brand to design a marketing plan to improve quarterly trial rates, resulting in a 13% increase in trial and adoption of the model across the rest of the Baby Care Portfolio. Received a 1-rating (highest performer) due to strong business management skills including; budget within <1% of allocated dollars, volume building blocks to within <3% each month, and volume growth for the first time in 3 years.

Cincinnati, Ohio, Us

Designed a Point of Market Entry/Scale marketing program for a customer team that drove an increase in club memeberships and enabled Pampers 3 year share growth (Pampers >50% share at customer). Created a Luvs In-Store Toolbox to centralize marketing materials to improve frequency of correct packaging being used in circulars, save money spent designing materials, and decrease time searching for materialsLed strategic development of a multi-brand relationship marketing program targeted to new moms including alignment of consumer relevant P&G brands and creation of relevant 'baby stage' content to enable name acquisition for repeated use. INTERNATIONAL EXPERIENCELindner Honors-PLUS Study Abroad - Europe May - June 2004 Five week program focused on global business including two weeks of classes; including 15 visits to companies & NGOs.

Bba, Marketing, International Business, Financial Accounting

International Business Concentration Study Abroad