Alexandra M. Email & Phone Number

Charlotte, Us

Birmingham, Mi, Us

-Oversee digital advertising heavy-up programs for BMW and MINI auto sales; ensure timelines and deliverables are met, execute reporting, and effectively manage multiple campaigns and competing priorities.-Monitor website traffic data and analytics of paid media campaigns throughout their lifecycle; audit account setup and delivery, verify compliance with BMW standards, accountable for clear, actionable insights to be shared with stakeholders and client.-Efficiently coordinate strategies with client vendors for optimal program performance. Keeping communication open to ensure successful delivery.

Birmingham, Mi, Us

-Implement paid social strategies and devise the tactical development of campaigns based on client goals. (Awareness, Traffic, Lead Gen, Engagement).-Spearhead reporting to accurately reflect performance in key KPI areas. Use data insights, A/B testing, tagging tools, and market research to further develop or pivot campaigns. -Oversee client billing and budgetary timing is met; comfortable working with large monthly budgets for notable brands: Harley-Davidson, BMW Motorrad, Takata Air Bags, etc.-Enable my team to work autonomously while providing all possible tools and training to ensure success in their day-to-day activities and drive measurable results.-Construct media plans with executive team and key stakeholders; Assist with RFPs and presentations, communicate constraints.

Birmingham, Mi, Us

-Accountable for formulating and implementing multi-channel strategies (Google & Meta) that land high-intent traffic on conversion-focused pages.-Provide data acumen to stakeholders to drive optimizations, deliverables, and maintain overall performance.-Implement internal processes to set proper expectations and bring organization to workflows.-Deploy and optimize various ad formats on Meta: video, static, instant experience, poll, carousel, event, and messenger ads; and Google: search, display, and YouTube.

Birmingham, Mi, Us

-Manage a wide array of SEM projects and clients, simultaneously, while working within tight deadlines: FCA, Polaris, Volkswagen (FO & After Sales), Specialized Bicycles, Suburban and Holman dealer groups, etc.-Track, measure, and report on the performance of PPC campaigns; troubleshoot under-performing campaigns and recommend new tactics to increase performance, provide ad hoc reporting, create Google Micro-Moment dashboards.-Performed strategic planning tasks; reported on competitor analysis, keyword research, impression share, industry trends, spend distribution recommendations, and targeting.

Birmingham, Mi, Us

Run monthly sales process reviews for 620+ Subaru dealerships, 1,900+ Toyota dealerships and several smaller pilot OEMsToyota OEM Lead: responsible for shop set up, creating timelines for deliverables, communicating shop details with OEM and account team, ensuring team is on track with deadlines

Birmingham, Mi, Us

Ensured best practice in dealer support; FCA VIP TeamUpheld knowledge of all products and services within the FCA Digital ProgramAssisted with billing inquiries, product enrollments, lead adjustments, and Google+ pages

Auburn Hills, Mi, Us

Prepared detailed estimates, budgets, and financial reports illustrating cost analysis, savings, and event reconciliation for multiple projects simultaneouslyWorked in close collaboration with multiple GPJ teams: Client Services, Project Management, Engineering, Creative, and Operations, to ensure proper event executionCreated, maintained, and communicated project schedules and timelinesEnsured pertinent changes in SOW were communicated Provided on-site support at (4) events, increasing ease of execution and client objectivesIssued RFQs and purchase ordersUtilized a multitude of technologies, systems, and processes to initiate and manage projects throughout their lifecycle: Salesforce, JDE, Cognos, Microsoft Excel

Auburn Hills, Mi, Us

Responsible for coordinating event services for Tier 3 Chrysler auto shows (24), special events (5), and Regional Volkswagen auto shows (25)

Created and posted weekly written and video blogs on social networking sites: Facebook, Tumblr, e-mail, InstagramAided marketing director in innovating and executing promotional events and campaignsPerformed personal styling services at retail store Implemented advertising and communication through various mediums: direct, digital, T.V., event, printAnalyzed and forecasted trends for planning and communicating company initiatives

Aided in conceptualization and development of eventServed as liaison between clients, vendors, and executive supportPreformed tactical planning and operations

Houston, Tx, Us

Created and upheld professional relationships with customersPerformed customer service and forward selling techniquesProvided personalized shopping and styling servicesPerformed visual merchandising; displays and floor sets

Columbus, Oh, Us

Maintained high customer service standardsHeavy detail-oriented tasksPerformed visual merchandising activities; floor setsPromotional modeling/branding