At Walmart eCommerce, I lead a team that has revolutionized our marketing measurement framework, enhancing attribution models and site conversion rates. Our work ensures that key insights resonate with executive leadership, fostering a culture where data is at the heart of strategic decision-making.With my expertise in performance marketing and digital analytics, I've established clear marketing KPIs and built full-cycle analytics experiments. These efforts align with our mission to empower stakeholders through comprehensive analytics and drive Walmart's growth story.- Lead a team of marketing analysts in developing and implementing a comprehensive marketing measurement framework that improved the accuracy of attribution models and site conversion rates.- Established clear marketing KPIs, guiding the team in continuous improvement efforts and ensuring alignment with overall business goals.- Built full-cycle analytics experiments and reports using SQL, R, and Python, driving optimization of marketing initiatives and customer lifetime value (LTV).- Developed executive-facing dashboards to track key metrics and project progress, facilitating data-driven discussions in executive meetings and business reviews.- Partnered with product and operations teams to automate marketing efforts, leading to increased efficiency and scalability.

Facilitate various A/B testing initiatives with a focus on critical website KPI’s (e.g., traffic, conversion, ROAS, CLV). Plan and evaluate website performance, maximize channel sales opportunities and to ensure the website is delivering optimal value to the organization. Responsible for analysis of various online marketing activities across the globe.

In my role with the NAMER Education field sales team, I supported key clients in maximizing their ROI from LinkedIn's platform. I educated stakeholders on LinkedIn's data capabilities and how to measure marketing success. This position required extensive experience in B2B marketing, sales analytics, and collaboration with a field sales team.

As an Insights Analyst, I collaborated closely with field sales and marketing teams to enhance advertiser engagement using LinkedIn's unique data. My role involved providing customized analyses for key prospects and clients, managing requests from sales and account management, and leveraging data to inform business decisions. I worked with Product and Data Engineering teams to develop relevant data infrastructure and positioned LinkedIn as a thought leader in B2B Digital Advertising. Additionally, I advised clients on best practices in marketing analytics, measurement, and attribution, creating custom analyses and strategies.

All Things Data:• Drove operational efficiency in Ads Review process using data analysis, pattern recognition and automation.• Created and maintained metrics databases & cross-team requirements using Google's proprietary data analysis infrastructure (i.e Dremel, Powerdrill, Big Tables & Map-Reduce) • Derived insights from reporting dashboards & datasets, identifying operational challenges and possible solutions and communicating it to relevant stakeholders.• Designed and drove process improvements and infrastructure solutions to scale human reviews.• Served as Data POC for all Ads Review & 'internal consult’ related queries across sale support teams.• Evaluated and identified abuse in Ads serving from perspective of risk management and impact on sales volume working cross functionally with Sales.( http://adage.com/article/digital/inside-google-s-secret-war-ad-fraud/298652/ )All Things Digital:• Analyzed GA data to understand user behavior on Help Centre pages via A/B testing.• Evangelized GA across India, delivering training sessions to support sales initiatives.• Teaching Assistant for Analytics Academy (MOOC).• Assisted SMB Marketing team in internal GA implementation, Big Query analysis & insights. • Assisted Youtube Operations team in internal GA implementation & insights.

Web Reporting:• Streamlining and creation of custom reports for regular monitoring by various departments• Synchronizing weblog & script-tagged data for a greater visibility• Tag QA & Cataloging weekly data sheets to create analytics insightsDigital Analytics:• Helping stakeholders in data driven decision making across domain.• Creating data driven hypothesis around ‘Minimum Viable Product’ & performing A/B testing to validate.• Understanding & analyzing SEO concepts to increase brand visibility• Insight generation from visitor interaction on social platformsOnline Advertising:• HTML coding of creative for proper tagging and viewership• Creation & monitoring EDM campaigns to generate product awarenessMarket Intelligence:• Monitoring the events in travel-industry on daily basis and accessing its impact on our brand• Analyzing data to understand the need of our potential user pool

Engagement with Fortune 50 US retail company•Performing Web Analytics for Site Optimization & measuring Marketing Campaign effectiveness•Measuring the e-marketing efforts of clients and optimizing their expense on various referral domains•Forecasting various marketing KPI’s from historical time series dataEngagement with Fortune 500 US e-Commerce consumer electronics company•QA and tagging process testing on global domains using httpfox/httpwatch•Webpage usability analysis of various commercially important webpages•Audit of web marketing effort in various geographical locations•Performed visitor segmentation analysis based on business requirement•Web page/content optimization based on Visitor engagement data