Customer relationship management: Driving customer loyalty and upsell opportunities in 3D/AR e-commerce solutions by understanding and strategizing around client business requirements. Managing 3D design & Customer Success team: Mentoring, daily team management, and allocating resources to ensure personalized support and timely execution of customer projects that exceed expectations.Implementing best practices & workflow processes: Streamlined delivery workflow with QA and Operations, processing over 500+ lifestyle imagery and 3D product silos monthly without impacting SLAs.Driving platform efficiency: Enhancing platform functionality by proactively resolving issues through cross-functional collaboration with Operations & Engineering teams.Developing onboarding programs: Boosting customer engagement and satisfaction by developing comprehensive onboarding programs, leading to early platform adoption.

Developed a branded website: Collaborated closely with UX and web engineering teams to launch an interactive website focused on engagement and retention of photography customer segments.Wrote or edited 40+ long-form articles: Improved product engagement by working with knowledge experts to produce clear, concise, user-focused learning content.Introduced SEO strategy: Drove organic traffic to new content by optimizing for user-friendly keywords, increasing visibility, and growing traffic by 40% over 12 months.Conducted SEO competitive analysis: Analyzed a product domain with 50k pages, identified key areas for user experience improvement, and delivered actionable insights to the product leadership team.

Specializing in business portraits, events, and lifestyle imagery. Helping museums, higher education, and small businesses elevate their brands. Produced a photography collection for Stanford University highlighting groundbreaking research and academic excellence. Images used in fundraising campaigns, film, and print.

Orchestrated multi-channel customer engagement strategies for small startups and nonprofit clients. Optimized SEO & UX content to improve online visibility and boost organic traffic. Redesigned nonprofit Net Impact’s website and conference ticketing platform. Promoted the annual social impact conference with press releases, social media marketing, Salesforce email campaigns, and ticket promotions. Produced a marketing video for the event. Advised on web PR strategy, including web content, UX writing, video & photography. Promoted events with press releases, social media marketing, Salesforce email campaigns, and ticketing promotions.

Enhanced the fan support strategy: Implemented interactive chatbot and user-friendly knowledge base, improving customer self-help experience and reducing support calls by 20%.Improved CSAT by 20% in 6 months: Streamlined support processes by implementing live agent chat and social channel support. Added clear, concise messaging on all customer-facing touchpoints.Established trackable metrics: Set KPIs, analytics, metrics reporting, and a Net Promoter Score program.Reengineered Zendesk automation & workflows: Developed workflows that reduced service gaps and added accountability for the support team. Completed Zendesk Admin training program.Mentored an underperforming team: Resulting in an engaged and collaborative group that exceeded leadership expectations.

Creative director for editorial & print design: Managed writers, freelance creatives, and vendors through content planning, production scheduling, and resource management.Enhanced visitor interaction & content accessibility: Oversaw a major website & rebranding project focused on interactive and user-friendly content and a comprehensive art object database.Directed successful video productions: Achieved a 20% increase in audience engagement by creating compelling video content for exhibitions and marketing campaigns.Built strong relationships with the press: Strengthened public relations with the local and national press and the global art community, resulting in increased local and national news coverage.Instituted a marketing strategy for museum exhibitions: An advertising strategy that prioritized accessible content and design increased community and student attendance by 35%.Overhauled creative resource management: Developed scalable operations that reduced annual

Developed authentic editorial content to extend the institution's mission and grow the global audience. Managed a small team of writers and 15+ freelance creatives through content planning, production, and budget. Administered design and content development of external relations communications outreach programs and quarterly alumni fundraising campaigns. Directed creative design and content development of fundraising campaigns and communication across web, video, print, email, and social media. Headed multiple large-scale website projects.Managed extensive RFP process to select a vendor for the school website. Defined goals aligned with organizational needs and created evaluation and communications framework for stakeholders. As a result of the project's success, I participated as a creative advisor on several website projects across campus.Spearheaded the early adoption of video as a tool for marketing and fundraising called Faces of H&S. It was recognized across the university for excellence. Directed 40+ videos for multiple campaigns.Drove high-visibility integrated communications initiatives focused on major gift and capital fundraising priorities. Executed the school’s marketing strategy for the $6.2 billion Stanford Challenge campaign.Led a major marketing campaign focused on student recruitment and increasing enrollment in the Humanities. Participated on an advisory board of senior leaders and high-value donors to devise a strategy.Oversaw visual design and content development of outreach programs for Stanford Annual Fund that saw significant growth over a 2-year period.

Author of regularly featured column entitled "Working Creatively With Lightroom."

Conducted extensive analysis of cloud applications targeted to web professionals—defined business objectives, and produced in-depth market research. Instrumental in the acquisition and launch of Adobe Business Catalyst.