Alexa Didio Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Worked in the data science team, consulting for a high profile hospitality client to generate propensity scores and personalized email targeting for various stay types and domains• Developed and deployed classification models using Pyspark and Python within AWS SageMaker, in conjunction with SQL queries in Snowflake• Increased customer clickthrough rates by 60% on email targeting campaigns for client, & ultimately increased revenue from the previously used model by 32%•Led the forecasting of end-of-year enrollment numbers for a hospitality rewards program to facilitate goal setting and guide strategic decisions for the subsequent year• Created multipurpose time-series forecasting models, using algorithms in Python, such as Auto-ARIMA, SARIMAX, and Facebook Prophet• Consolidated time-series forecasting process for 50+ model variations into a single streamlined function, which enabled data-driven decision-making across multiple client departments• Led comprehensive analyses of co-branded credit card programs for a prominent hospitality client, focusing on sales performance, travel patterns, and the impact on loyalty tiers.• Utilized advanced data analysis techniques within the Snowflake data warehouse to extract, transform, and analyze large datasets, providing valuable insights into customer behavior and card usage.• Conducted in-depth exploratory data analysis to identify trends, anomalies, and opportunities for improvement, contributing to the continuous enhancement of the co-branded credit card program.• Presented findings and actionable insights to senior leadership, fostering data-driven decision-making and contributing to the development of targeted marketing initiatives.