Alexa Didio Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Worked in the data science team, consulting for a high profile hospitality client to generate propensity scores and personalized email targeting for various stay types and domains
• Developed and deployed classification models using Pyspark and Python within AWS SageMaker, in conjunction with SQL queries in Snowflake
• Increased customer clickthrough rates by 60% on email targeting campaigns for client, & ultimately increased revenue from the previously used model by 32%
• Led the forecasting of end-of-year enrollment numbers for a hospitality rewards program to facilitate goal setting and guide strategic decisions for the subsequent year
• Created multipurpose time-series forecasting models, using algorithms in Python, such as Auto-ARIMA, SARIMAX, and Facebook Prophet
• Consolidated time-series forecasting process for 50+ model variations into a single streamlined function, which enabled data-driven decision-making across multiple client departments