• Spearheaded centralising marketing communications across 5 subsidiaries, creating a cohesive, streamlined effort, strengthening brand recognition and improving client satisfaction.• Managed external and internal communications, press releases, and media relations, ensuring all messages aligned with the organisation’s values, overarching mission, strategy, and brand guidelines.• Analysed performance metrics using CRM software, such as response time and customer retention rate, identified and executed improvements, contributing to a significant increase in CSAT score.• Led the selection, customisation, and optimisation of Bitrix24’s highly collaborative intranet, resulting in a significant increase in employee engagement within three months.• Implemented project management software, and training, achieving productivity boost, enhancing information retention, and reduction in missed deadlines.

Directed and mentored a team of 12, fostering a culture of commitment and collaboration, achieving a positive schedule variance with an 84% resource utilisation, saving over 350K annually.• Enhanced brand engagement and expanded reach on social media for Pepsi, Pizza Hut, KFC, Careem and LG Sudan by developing and executing social media strategies and outreach initiatives.• Devised social media marketing strategies to drive new subscribers to the Bank of Khartoum app, resulting in a 1560% growth in subscribers and a remarkable 332% increase in daily transactions.• Led cross-functional initiatives with the UK Cabinet Office and the Sudan Ministry of Finance to address public concerns regarding the hyperinflation crisis and subsidy lifting, resulting in a 31% rise in public engagement and a 12% improvement in overall sentiment toward MOF’s economic policies.• Analysed public and customer sentiments using social listening tools, producing insightful sentiment analysis reports to facilitate data-driven improvements, saving 25k on bi-annual market research.• Enforced new measures and processes to combat the impact of COVID-19 on business operations, ensuring client satisfaction, enhancing remote work productivity by 45% and optimising efficiency.• Optimised, refined, and maximised communication campaigns & strategies by employing quantitative and qualitative metrics through traditional market research techniques and digital analytics tools.

Strengthened client relationships, understanding requirements and providing the best possible solutions.• Managed and led cross-functional teams of internal creative resources, such as copywriters, graphic designers, and audio-video producers, ensuring timely project completion in high-quality standards.• Guaranteed monthly action plans and reporting were on schedule and sought out any inconsistencies.

• Promoted to Account Manager after resolving a language barrier issue during the agency’s pitch with a prominent Telecom Industry client, closing a monthly retainer contract with an annual worth $448,000.• Developed communication campaigns and program implementation for the Saleema initiative in partnership with UNICEF to eradicate genital cutting, a result adopted by the African Union in 2019, and led to Sudan becoming the first African country to outlaw the practice in 2020.• Evaluated creative copy, layout, design artwork and production materials against approved briefs, made appropriate recommendations and ensured implementation before the final client presentation.

Client PortfolioMontage Productions, Member of 03 Productions (MBC Group) Dubai.Hot Spot Films, Producer of Award-winning Documentaries for Al Jazeera News Network Qatar Metro Media, Production House (Much Music Launch Promo) DubaiNoizeGate Production, Dubai Media City, Maxi Priest & Diana King Concert.Mohsin Productions, Production House for Radio Spots, TVC and Documentaries.Zain Telecom, Leading Telecom in Sudan.Executed project management practices to maximise event management, sound and video productions through direction, planning, motivation, resources, and effective communication.

Designed, configured, installed and trained 6 sound engineers for CNBC Arabia and Pakistan studios in 2003 and 2005, enhancing the audio quality and ensuring a seamless viewing experience.