US Business Lead for Marriott and Vanguard

Senior agency leader managing the media department within digitally-integrated independent marketing and public relations agencySupervises teams across multiple offices spanning a variety of clients and industries including healthcare, financial services, auto, and CPGAccount Lead for North American Breweries including development of content and social strategy for Labatt USAProvide thought leadership on content and social strategy, brand positioning and marketing approach, measurement and analytics as well as trend insights for a variety of B2B and B2C clients including Mattel, Rich Products, FedEx, Key Bank, and EyeMed

Led digital media and marketing strategy for a variety of CPG (ConAgra, Kao), Entertainment (Starz), QSR (Taco Bell, Starbucks) and retail (REI, Charming Charlie) clientsGrew revenue for nationally recognized media agency by leveraging expertise across all facets of digital media spaceCrafted content strategy recommendations working closely with media partners and additional agencies to bring brand to life on social and publisher platformsFocused on identifying and activating measurement opportunities to better tie digital marketing activation to sales and marketing objectivesConsulted with a variety of clients and internal teams as agency Center of Excellence for Digital Education, Shopper Marketing, and Social Strategy

Led team in delivering digital media strategies and recommendations across a variety of CPG brands (ConAgra, Nestle Purina) and Entertainment client (Starz) including developing unique approaches to digital insights and target analysis and measurementCreated plans for social media activation as well as native advertising support for unique brand content Focused on streamlining workflow and unifying outputs across brands and team to ensure best practices, standards and learnings are activated across brand portfolios

Led team in creating and executing digital media recommendations for CPG (Purina), Entertainment (NBC Universal), retail (Harry and David) and auto clients (Suzuki Auto)Worked with clients on entering and developing best practices in emerging digital spaces (video/YouTube, social media, and mobile)

Planned and executed digital advertising campaigns for NBC Universal