Furniture & Choice Malaysia, an extension of the well-established Furniture & Choice UK, blends global quality standards with local market responsiveness, offering furniture solutions and services to meet the unique needs of the Malaysian consumer.---Omni Channel Strategy: Setting sales goals, developing marketing plans, and managing budgets to implement a comprehensive omni-channel strategy.Team Leadership: Managing a dynamic team through hiring, training, and supervision to ensure optimal performance.Customer Experience Excellence: Overseeing all aspects of the customer journey, from website and store design to product selection, pricing, and delivering exceptional customer service.Strategic Alignment: Working to align all channels with the broader business strategy for seamless operations.Innovation and Adaptation: Staying updated on the latest retail trends and technologies, and implementing them as appropriate for continuous improvement.

• Driving overall brand strategy and growth towards profitability• Conducting extensive consumer insights and market research to inform decision making• Leading 360-degree marketing management, including executing digital campaigns, events, promotions, and media relations• Managing 6 retail stores and e-commerce platforms to drive growth and customer engagement• Overseeing product promotional sales strategies and launching business development initiatives through partnerships and collaborations• Implementing a robust CRM program to retain and acquire customers• Overseeing forecasting and inventory management, as well as streamlining the supply chain (SCM)• Allocating and managing yearly budgets for retail operations, marketing, and supply chain to drive success and efficiency.

• Overseeing daily operations, ensuring strategic goals are met & maintaining budgets.• Develop policies & managing employees• Co-Created & developed SedapTV Meal Kit – A box containing pre-portioned ingredients for selected recipes for consumers to make their very own home-cooked meals.Notable Clients:Thermomix Malaysia, Mahsuri Food, Italian Trade Agency, Happy Fresh, Seremban Half Marathon, Malaysia University of Science & Technology(MUST), MyChef & TV Sarawak

Responsibilities include but not limited to: • Leading a team of 4 and reports directly to the Executive Director. • Responsible for retail marketing, partnership and digital strategy for Wealthy Product brands.• Responsible for product and packaging development for Wealthy Product brands.• Contributes to marketing & operations effectiveness by identifying short-term and long-term issues that are addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives and development of SOPs.• Developing marketing plans and programs as well as new marketing initiatives; directing promotional support.• Defining digital processes, structure, framework, digital roadmap & e-commerce• Strengthen the branding of Harriston Chocolate desired image and position in the Malaysian tourism landscape.• Strengthen the branding of Harriston Chocolatier desired image and position in the premium Malaysian market.• Conduct general market research to keep abreast of trends and competitor’s marketing movements.• Manage, prepare and ensure the monthly, quarterly and annual budgets are managed to maximize profitability of company

• Leading a team of 2 servicing personnel; a manager and an executive as well as a team of 8 creatives personnel and ensuring that the team is working cohesively and efficiently to achieve all goals. Reports directly to Group Account Director.• Managing the internal and external communication materials for PETRONAS Chemicals Group Bhd.• Focused on building communications strategy in ensuring that the Client’s messages are communicated clearly to all its stakeholders and increasing its awareness and delivering the desired message. • Strategic planning on specific platforms for the client to leverage on. • Directing the strategic development of creative work encompassing brand communications strategies and campaigns• Monthly meetings with Clients to ensure that all expectations and objectives are met. Client : PETRONASPortfolio : Petronas Chemicals Group Berhad

Responsibilities include but not limited to: • Managing clients with end-to-end brand development services from conducting research to developing strategies, defining architecture, creating visual identities and ensuring implementation. • Responsibilities include – focus group interviews, desktop research, planning architecture, developing logos and visual identity systems as well as development of engaging contents across social media platforms as well as offline• Lead and align ideation process with creative team to highlight client’s brand equity• Actively identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts.Clients Include:CENDANA, MYPAA, Prasarana Bhd, Amanahraya Bhd, Cognizant, East Coast Economic Region Development Council (ECERDC), Perinsuran Brokar

• Responsible for producing, organizing, conceptualising, as well as driving and leading the events team for all Mongoose Asia titles:- ELLE, Esquire, Men’s Health, Women’s Health, Time Out & Expatriate Lifestyle magazine.• Manage the Event Management team and allocate event tasks as appropriate according to expertise, skill-set development and workloads to ensure the successful delivery of the event and the creation of an inter-departmental team according to events.•Manage all areas of events costs to ensure that all activities are carried out effectively both operationally and financially within a specified budget target. Review departmental budget statements on a monthly basis with Chief Operations Officer & report directly to Chief Executive Officer.•Lead on project and event management activities – including ensuring the event program is completed to specified and pre- agreed deadlines and liaise with the PR & Marketing department regularly to maximize the messaging and positioning of the events.Notable Achievements:• Executed the launch of ELLE Malaysia magazine in February 2014, the event went on to become a finalist for the Spark Awards 2014; alongside key players like Twitter, Life Inspired TV, Discovery Channel and Moving Minds.• Executed and project led for the inaugural ELLE Style Awards Malaysia. This award ceremony originated in the UK in 1997 as a platform for celebrating the brilliance and creativity of the best and brightest people in fashion. The event has since been run in 26 countries.•Spearheaded the Men’s Health Women’s Health Night Run for 3 consecutive years and took it inter- state in 2016 acquiring 35,000 runners throughout.

• Responsible for building up business through gaining new customers and accounts as well as strategic partnerships and collaborations.• Responsible in creating a lasting impression among consumers and improving product sales and market share.• Responsible for managing online marketing platforms; mainly Facebook & Instagram.• Formulates marketing strategies in alignment with brand objectives as well as developing sales tools and collaterals.• Monitors competitor's activities; evaluates pricing position.Notable Achievements:• Collaboration with Tesco Malaysia for special lebaran designer line:- Orked Collection.• Collaboration with Malaysia’s top actress Lisa Surihani for special festive collection called Lisa Surihani for Jovian.• Administered the set-up of J Store outlet in Bangsar.

• Accountable for the Live Events calendar and communication of events calendar to all relevant stakeholders.• Ensure that events are conceptualized, planned and executed to meet calendar timeline.• Provide guidance to team for articulation of key objectives, key messages and expected outcomes for events, ensuring alignment to strategic company communication objectives.• Approve outsourcing of work, preparation of the event brief, final event project plan including allocation of cross functional responsibilities; ensure communication to relevant stakeholders• Formulate a sales strategy for the planned event, including promotional and media coverage plan and ticketing partners, finalize event budget and devlop measures for tracking effectiveness/impact of the staged event.• Approve the final choice of venue and suppliers, monitor the logistics involved in the event and ensure timely production and dispatch of collaterals.• Maintain & Develop current customer base while identifying and exploring new opportunities.• Develop and enhance relationships with key executives in each signed account.• Conduct presentation, prepare proposals and negotiating fees.• Assist management team in meeting the plan segment target by developing marketing plans & strategies.• Work closely with management team in achieving overall strategy and revenue.Notable Achievements:• P.Ramlee flashmob for History Channel (2010)• Producer; West End Starts in Concert at Istana Budaya(2011)• Malaysia Airlines Flashmob entitled “Missing You”with over 1.4 million hits on Youtube within 1 week released (2012)• Disney Channel “Platypus Walk” Flashmob (2012)• Associate Producer; An Evening with The Phantom Gala Dinner (2012)

• Planning and managing various events according to the corporate calendar i.e. signing ceremonies, press conferences, AGMs, etc. • Assisting in the development and management of corporate identity, guidelines and policies. • Assisting in identifying suitable projects to be undertaken as part of the Group’s CSR initiatives, with the objective of enhancing the Group’s corporate image.•Assisting in the development and implementation of various investor relations initiatives as well as attending seminars and courses organized by Bursa Malaysia and MIRA and organizing meetings with local and foreign analysts. •Responsible in overall management especially establishing and monitoring project timelines, design, concept, content and printing of Annual Reports.•Assisting in the development and implementation of various CSR initiatives. •Responsible in organizing the design and concept of advertising campaign.

Managed all advertising and promotions for Italian motorcycle brand - ApriliaExposure includes;Moto GP 2006Milan Bike Show 2006

Planning & Coordinating of Ford Malaysia's Customer Loyalty Program for Ford Ranger owners entitled Lanun Darat.

Syndication of TV Programmes for Free to air channels.