Digital media, DOOH, custom content and long-term partnership expert with a focus on authentically integrating brand stories into captivating content. An experienced seller of ground-breaking DOOH technology while seamlessly linking an entire media universe together for brand clients and agency partners.

- Oversees $4m+ annual marketing budget for 70+ accounts in 15+ countries in North/Central/South America & Caribbean, including brand building initiatives for over 30 Beam Suntory brands- Develops strategic marketing plans with practical implementation for key accounts across a variety of commercial channels, including airports, borders, cruise lines, embassies/consulates and on/off premise - Ideates and implements multiple brand campaigns, activations and promotions to increase brand equity, market share and company footprint; has delivered valuable, proven growth in measurable statistics - Certified Spirits Trainer and presenter to over 300+ sales associates and customers each year at 20+ locations across the country- Leader and collaborator on global company initiatives, including spearheading Exclusive World Whiskies, Bourbon Legends, Bourbon Capital of the World and other Travel Retail-specific marketing campaigns; has in-depth background working in global marketplace with varied teams - Cross-functional team lead with packaging, R&D, Ops and other integrated business departments specific to development of brands-in-channel

- Lead account manager for Global Bourbons and Tequila business, representing over 600k in yearly revenue- Revitalized, rebuilt and oversaw Knob Creek Barrel Program, the company’s first and only consumer wholesale and brand immersion program; incremental financial growth of 25% in first year - Oversaw $730k worth of new business opportunities in 2013; increased personal share of income growth to the department by over 30% since 2012- Leader of award-winning packaging and experiential endeavors, including Ex Award for the Jim Beam American Stillhouse Experience- Received Vision Into Action award winner for revitalization of Knob Creek Barrel Program

- Steward Jim Beam brands, Maker's Mark, Knob Creek, Baker's, Booker's, Basil Hayden's, Skinnygirl and Courvoisier in print, out of home, digital, packaging, point of sale and more- Directly increased agency revenue by 13% through the solicitation of over 700 creative projects in 2011- Manage end-to-end advertising solutions through hands-on work with creative and production teams on a daily basis- Work intimately with brand managers, field staff and sales team members to drive Beam to the title of “fastest growing spirits company in the world”- Work to improve company and agency efficiencies in billing, traffic and reporting through researched, cost-efficient, alternative solutions- Manage projects with in-house production department - includes editing, reviewing, creative insights, strategic feedback, etc. on all projects

Responsible for managing, planning and executing $2.3 million in advertising dollars for 53 John Deere dealerships in 18 states. Research local and national media and ad trends in order to propose recommendations for year-long advertising plans specific to individual and organizational advertising budgets. Ensures all advertising creative and media recommended meet co-op guidelines while working to satisfy all parties involved. Develop custom print, radio, television, online/digital, direct mail, social media, and outdoor advertising specific to each dealer’s brand identity. Provide detailed status reports dissecting advertising budgets and ROI. Coordinate individual and group dealer promotions and overall manage the entire scope of an enormous advertising program.- 2011 CAMA Award "Merit Award" winner - Best in Show for John Deere "Gator" trade show booth- Work intimately with media and creative department to develop cost-efficient and effective marketing plans for dealership groups- Flexibly execute media plans with constant adaptations due to unforeseen events, changes in budget and dealer/national events- Develop highly effective retail-driven messages to consumers via print, broadcast, outdoor, digital and social media- Maintain in-depth knowledge of the John Deere brand while working to seamlessly incorporate that with the local dealer brand identity- Serve as intermediary between John Deere corporate and local dealer groups. Communicate with both entities on a consistent basis.- Requested to function as Budget Manager for each dealer in consumer, agricultural and guidance equipment categories.- Provide accurate data to John Deere corporate, used in communicating relationships between media types and actual revenues, etc.- Drive dealers to increase budget allocation and expenditures on a yearly basis