1. Develops, and implements an integrated range of marketing concepts and methodologies; plans and develops marketing and sales strategies consistent with the overall goals and objectives of the business.2. Oversees all facets of the daily operations of the organizational unit, ensuring compliance with the University, state, and federal laws, policies, and regulations.3. Directs, oversees, monitors, and evaluates the activities of a small team of full-time sales staff, as well as a diverse group of domestic and foreign commissioned and/or fee-based sales representatives.4. Provides market research and analysis; prepares research-based reports and sales forecasts for senior management.5. Develops and manages annual sales and operating budgets, and regularly monitors performance to budget parameters.6. Assumes responsibility for all publicity, advertising, direct mail, catalogs, exhibits, awards, author communications, title sub-right activities, and website management for the enterprise.7. Performs direct customer sales in key areas; promotes and maintains customer relations with major accounts nation-wide.8. Participates in development, implementation and maintenance of policies, objectives, short-and long-range planning; develops and implements projects and programs to assist in accomplishment of established goals.9. Represents the enterprise at conferences, meetings, exhibits, and other special events; promotes new and existing programs and initiatives.10. Performs miscellaneous job-related duties as assigned.

• Work with management and plan sales strategy based on field sales best practice.• Maintain current customers’ accounts and develop new corporate customers.• Handle sales & marketing activities in all aspect.• Handle and manage clients assigned as well as builds good rapport and relationships toensure business growth• Manage and check out the report on weekly activity and sales prospects.• Interact with vendors/ contractors to discuss production, sample requests and otherpertinent issues.• Communicate and coordinate with internal departments.• All other duties as and when assigned.

Responsible for updating staff daily & monthly targets .Preparing staff sales reports .Ensure that the staff is acknowledged about the promotions and offers .Planning staffing schedules and ensures adequate staff coverage .Presentation standardsEnsuring that the merchandise in the department is displayed as per the standardsestablished .by the company .Assisted management in the control of under stocks, stock rotation, stock optionsuse of signs, the completion of checking of inventory and stocktaking . documentationSigns, Graphics, DisplayKeep a check on windows displays & ensure all fixtures have necessary andcorrect signs .Responsible for all promotional signage placed in the showroom .Ensure all internal graphics are done as per merchandising guidelines .Ensuring high standard of customer service and proactively dealing withcustomer complaints .stockStock control, stock replenishment ( re ordering ) coordination with themerchandising department .Coordinated with merchandising department and warehouse, regarding thelaunch and delivery of the merchandise .Monitoring that any paperwork including stock invoices and transfer outdocumentation is controlled and any discrepancies are checked and reported .