Helping clients win more business, and build their brands through SEO-led content marketing.https://trailblazermktg.com/

• Helping the Brilliant Catalyst Program (https://ontariotechbrilliant.ca/) as an Advisor to the Brilliant Catalyst team, Student Entrepreneurs, and Faculty who are looking to push their ideas forward.• Helping the Brilliant Catalyst team in coordinating various events that cater to their Student, and Corporate stakeholders• Establish, build, and maintain relationships with Student Entrepreneurs, and Faculty alike. Advising them on Startup Landscape, and various Growth Marketing initiatives

• Reconfigured SEO operation, which led to more than 3x increase in organic traffic and organic leads• Generated $XX,000,000+ in new sales qualified leads (SQL) since joining• Built sophisticated tooling, by personally programming custom requirements. This saves the company approximately 100 man hours per month

• Lead the development and creation of 3 Marketing Channels from Ground-Up for B2B Services, with no pre-existing infrastructure. Each of the Marketing Channels generated mid-6 figures per year for the parent business• Configured and implemented improvements for key sales and marketing processes, resulting in reducing human workload (man hours) by 57% and saving the company $X00,000+ in personnel costs per annum• Collaborated with leadership, and internal stakeholders to develop overall business growth strategy, and according plan for building key processes and systems

• Established relationships with customers, and investors alike. Generating cash inflows of $X00,000+/annum• Experimented, and developed growth mechanisms using external APIs, and in-house software which delivered a 400% year over year signup increase, with 70% decrease in CPA (cost per acquisition)• Led, and managed internal, and external teams to coordinate logistical aspects strategies for marketing, sales, software product development, and external stakeholder relationship management

• Developed, and Managed processes that led to securing over $X00,000 of contracts with Federal and Provincial Governments in Canada• Negotiated supplier agreements, which led to a 12% reduction in cost of goods sold, and saved $X00,000+ per annum on shipping expenses • Successfully implemented, and optimized Google AdWords campaigns, achieving a 230% ROAS (return on ad spend) and generating more than $XMM CAD in new sales pipeline

• Maintained relationships with Government Entities, and Corporate Funders in order to increase opportunities of project financing for Ryerson Faculty• Coordinated various fundraising events, with the aim of increasing exposure of Grant Funding opportunities for Ryerson Faculty• Work with shared services (i.e., campaign development/deployment, content marketing, event marketing, PR, website, etc.) to support marketing initiatives

• Initiated detailed record keeping process of research projects by effectively processing Research Account Profiles (RAP) and Grant Authorization Forms (GAF), in the process, analyzing in-depth research budgets• Proofread and draft detailed research contracts, ensuring compliance with legal and confidentiality obligations for both Ryerson University and industry sponsors• Interacted with faculty, and staff in response to inquiries or issues, resulting in efficient processing of Research Account Profiles (RAP) and Grant Authorization Forms (GAF)

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• Managed various client portfolio requests in the securities lending program, achieving a remarkable efficiency increase in comparison to previous process standards in place• Created various financial reports for internal users and clients, improving previous reporting standards by building uniform report templates and financial formulas in Microsoft Excel• Conducted daily Utilization report for a total value of $1.3 trillion worth of client portfolios, ensuring that positions were not lending above the OSFI securities lending regulations

• Assist with preparation and review of financial statements to identify discrepancies with high attention to detail• Demonstrate creative problem solving abilities to analyze company expenditures on an ongoing basis to reduce costs, which to date has resulted in 10% overall cutback• Reconciliation of general ledger accounts to ensure accuracy and consistency of transactions• Developed high understanding of social media tools such as Twitter, LinkedIn and Facebook through managing company accounts

Part time job during undergrad.

Summer job provided through Tropicana Community Services. Great experience, helping the leaders of tomorrow from the Malvern area.

Part time job during high school. Learned a lot about the market research industry.