• Develops and executes the bank’s marketing strategy including marketing campaigns and tactics. This includes multi-channel campaigns, digital marketing, branding and community support. • Strategic thinking and leadership in developing new ways to reach and activate future clients.• Designs and executes multi-channel marketing campaigns which include direct mail and digital marketing. • Collaborates with the EVP-Chief Strategy Officer, Marketing Communications Director, senior… Show more • Develops and executes the bank’s marketing strategy including marketing campaigns and tactics. This includes multi-channel campaigns, digital marketing, branding and community support. • Strategic thinking and leadership in developing new ways to reach and activate future clients.• Designs and executes multi-channel marketing campaigns which include direct mail and digital marketing. • Collaborates with the EVP-Chief Strategy Officer, Marketing Communications Director, senior leaders, department heads, bank market leaders, and Compliance.• Develops marketing campaigns which are data-driven and designed to achieve business goals.• Spearheaded a high-impact CD campaign, driving $10 million in deposits and acquiring 300 new accounts across three locations within six months, showcasing strategic execution and exceptional results. Show less

• Provides innovative ideas that lead to results. • Successfully integrated a new swag strategy. • Writes press releases and proactively manages public relations.• Executes internal and external events that are enjoyed by the senior leadership team. • Successfully delegates assignments to an intern, marketing team and individuals in the organization. • Produces high quality videos including trending reels, client testimonials, professional announcement videos, and… Show more • Provides innovative ideas that lead to results. • Successfully integrated a new swag strategy. • Writes press releases and proactively manages public relations.• Executes internal and external events that are enjoyed by the senior leadership team. • Successfully delegates assignments to an intern, marketing team and individuals in the organization. • Produces high quality videos including trending reels, client testimonials, professional announcement videos, and commercials. • Provided copywriting, graphic design, and landing page assistance for an online banking upgrade. • Seeks opportunities to ensure brand consistency. Updated signage at main location, works with vendors to ensure logo is accurate and updated, and key decision maker in branding updates. • Promoted opening of new bank location including hosting groundbreaking, ribbon cutting, and community event. Produced both trendy content and formal announcement videos. Supplied location with marketing materials i.e. swag, complimentary shirts for colleagues, mouse pads, etc. Verified google my business listing. • Promotes positive colleague relationships with existing and new OCB locations. Spearheaded Marketing team trip to 5 merger locations including creating welcome bags for all new colleagues. Marketing point of contact for colleagues at merger locations. Additionally, developed relationships at a set of current OCB locations that are outside of Dane County, initiated a Marketing team trip to locations and became the Marketing point of contact for these locations. • Spearheaded creation of 33-page comprehensive high school financial literacy booklet that includes practice transactions, a reading portion, sample checks and deposit slips, and reflection questions. Promoting OCB’s financial literacy initiative. See the booklet in my projects. Show less

Markets a $2.1 billion bank with 15 locations. Specializing in videography, content creation, and brand management. Generates impactful advertisements, social media graphics, videos, press releases and blog posts. Spearheaded the development of an internal signage software program, enhancing operational efficiency and cost savings. Conducts regular training sessions for colleagues on the implemented software. Key contributor to the financial literacy program, notably creating a… Show more Markets a $2.1 billion bank with 15 locations. Specializing in videography, content creation, and brand management. Generates impactful advertisements, social media graphics, videos, press releases and blog posts. Spearheaded the development of an internal signage software program, enhancing operational efficiency and cost savings. Conducts regular training sessions for colleagues on the implemented software. Key contributor to the financial literacy program, notably creating a financial literacy workbook for high school students to use in the classroom. Manages procurement of promotional items for all locations. Provides marketing materials and support for over a hundred events a year. Executes quarterly company-wide events. Collaborates effectively with key stakeholders on key initiatives and marketing campaigns. Cultivates and nurtures relationships with vendors.Proficient in utilizing tools such as Canva, Trello, Wordpress, Adobe Premiere Pro, and Rush, along with a mastery of Microsoft Office Suites. Show less

• Volunteer Social Media Manager and Digital Creator assisting in the non-profit’s vision of organizing complimentary monthly hybrid social media education events.• Honing in on my social media management, content creation, delegation and leadership skills, I manage 5 social media platforms with an approximate reach of 10k. • I serve small businesses and digital marketers throughout the Midwest by assisting with planning monthly hybrid events with a diverse leadership team.