Amanda Locke Email & Phone Number

Synonymous is a creative agency that helps brands and their audiences love each other more.For more than a decade we have begun every pitch by defining our mission as "Content people love for brands that love people," and then explaining what it meant to be a brand that loves its customers.People are complex but are worthy of being understood. Brands that love people commit to understanding their audiences and creating content experiences that serve them and give them reasons to return the love.

Greater Los Angeles Area

Primary internal and client contact for creative approval routings and strategic digital initiatives for Wheel of FortuneStrategized on and maintained cohesive content calendars for Wheeloffortune.com, weekly newsletters and social to align with in-show activations and cross-channel digital marketing campaignsLed creative and copy execution while keeping Wheel of Fortune branding in mindDeveloped creative and strategy briefs to support digital initiativesConducted weekly creative and strategy review calls with the Executive Director of Digital Marketing at Wheel of FortuneAssisted Wheel of Fortune achieve their quarterly business goals by providing creative, and proactive recommendations that benefited the business and fanbaseParticipated in weekly email content strategy calls to increase exposure, awareness, and number of active members (Maintains a 3.3MM subscriber list and a 32% open rate)Managed Account Coordinator day to day tasks

Greater Los Angeles Area

WhoWhatWear.com, Byrdie.com, MyDomaine.comManaged the flawless execution of custom, branded digital and experiential campaignsCreated project timelines and tracked complex projects through all stages of creative development - from briefing to production and final delivery; maintaining/adjusting workflow as neededWorked and communicated efficiently and effectively with internal production, design, experiential and branded editorial teams to fulfil client deliverables on time, and within budgetWorked closely with the Client Services team to ensure client objectives and KPIs (as well as internal benchmarks) are metAssisted in the definition of project specifications and requirements, involved all relevant departments and ensured feasibility and resource availabilityManaged and updated project management tool (Asana) on an ongoing basis for all campaignsLed creative/stakeholder team(s) to work through logistical, timing and communication issues that will arise during the lifespan of a project. while managing excellent follow through and professionalism

Greater Los Angeles Area

Whowhatwear.com, Byrdie.com, MyDomaine.comManage day-to-day operations of multiple advertiser/client campaigns Work closely with Account Directors on post sale account execution Effectively communicate through each phase of the campaign, keeping clients and respective Account Directors informed while managing excellent follow through and professionalism Work with cross-functional teams including creative, production, product and ad operations to fulfill client deliverables on time, and within budget while meeting and exceeding performance and quality expectations Track data to identify areas for campaign optimization and effectively communicate additional solutions Create post-campaign reporting and interpret results to offer best practices and future recommendations Manage campaign budgets and deliver monthly reporting

Mclean, Va

Implemented, launched and optimized online, mobile and video advertising campaigns on Gannettdigital properties.Primary point of contact for receiving, testing and managing creative asset in accordance with Gannett online advertising standards.Communicated delivery deadlines, specifications and rework for all advertising creative.Works with sales and inventory partners to analyze site stats, advertising units, performance,inventory availability and forecasting.Proactively monitored and analyzed all online advertising performance from insertion order to post completion.

Washington Dc

Responsible for project management from RFP through campaign completion- including media plans, custom creative execution, and reportingCommunicated with clients and internal Design, Development/Operations, and Marketing teams – maintain production timelines, generate campaign objective briefs, relay feedback/revision requests, enforce brand consistencyOversaw pricing and execution of CPC and CPM-based digital advertising campaigns for brands such as Audible, The New York Times and ZipcarCurated custom geo-targeted LivingSocial deal collections to align with specific brand KPIsMaintained all performance stats and revenue for campaigns

Washington D.C. Metro Area

Managed e-commerce and email content for over 10 North American markets and verticals featured daily to over 1 million subscribers and resulting in $1 million net revenue quarterlyCollaborated with sales directors to optimize customer experience, engage customers and grow market share by- Considering purchase patterns and conceptual trends to implement appropriate inventory mix, frequency, and structure for each assigned market- Implementing quality standards for local merchant and partnership campaigns- Evaluating structure for over 30 potential contracts per day Created and managed the training programs that all future market programmers must complete.

Washington D.C. Metro Area

Worked closely with the sales directors and teams to present data driven analysis for over 15 North American markets .Analyzed past history to structure deal packages to maximize revenue for the market. Managed inventory pipeline in Salesforce to keep subscribers engaged.Scheduled effectively to ensure the most revenue for the market.

Herndon, Va

Vocus (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software that helps businesses reach and influence buyers across social networks, online and through the media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers.Vocus is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus was a pioneer of the cloud-based business model and today is a public company (NASDAQ: VOCS) that continues to help organizations grow their business through the use of innovative and easy-to-use software. Headquartered in Beltsville, MD, Vocus has been recognized as one of the Best Places to Work in Metro-Washington, D.C.

Ba, Sports Marketing/Management

Activities and Societies: Alpha Xi Delta Sorority, Vice President of Public Relations for Alpha Xi Delta, Marshall University Cheerleading

Advanced Diploma

Activities and Societies: Varsity Cheerleading Captain, Yearbook Staff, Quill and Scroll Honor Society