Currently inventing the next generation of marketplaces. I build tech products that make difference in people's lives. I relish in uncovering problems & needs — Innovating and architecting products is my jam. Before I embarked on my journey as the founder & CEO of a tech startup, I lead the invention and execution of overly technical products. I also advised Sr. leadership (incl. C-level) on product impacts and risks. I own multiple U.S. and worldwide patents. Products based on my inventions are generating over $160MM in annual revenue — One of them is licensed to the leading smartphone maker.I use a unique combination of skills to wipe out terrible UX, unfitting pricing strategies, and wasted time & money like the plague.Making great products requires teams with diverse expertise in tech, user-facing research, and business & marketing. I specialize in all — the value of all these skills combined in person is immeasurable. I am a One Woman Army! Not only do I understand what each member does, but I challenge & grow their skills. I'm: (1) Profoundly technical: An EE and CE background combined with a decade of experience as an engineer and architect. Algorithms, software engineering, AI, machine learning, 'anything' analytics, and hardware. An ex-mathlete :)(2) Creative at business & marketing – acquired an MBA through self-education. My focus is on startups and new products: Business models, competitive analysis, pricing & go-to-market strategies. No matter the competitive landscape, I can find a piece of a blue ocean.(3) Versed on Human-centered UI/UX strategy & design together with psychology & social studies.I'm a voracious reader and an eternal learner. Besides devouring 60-80 books per year, I haunt select entrepreneurial, marketing, and design blogs. I love connecting with founders, investors, engineers, and creatives. If you'd like to share ideas and work together, drop me a message at amela.kovacevic at gmail.com.