Embark was founded to empower businesses through dynamic content strategies. At Embark, we help business owners build their authority and extend their reach online, enabling them to make a more significant impact and help more people. Our mission is to facilitate growth for our clients, allowing them to focus on what's ahead while we amplify their presence in the digital world. Through strategic content creation and digital marketing, we aim to transform our clients' online interactions into meaningful customer engagements and enhanced business opportunities.

At Tiny House Authority, we hope you find inspiration to live a life that’s more intentional and to use us as your escape from the daily grind. From articles focused on the minimalist lifestyle to directory applications that list the best tiny house builders and parking opportunities in the industry, you’ll continue to find new content and intentional inspiration.

Working with CEOs, Professionals and Entrepreneurs to expand their impact, message and brand authority. • Leading a cross-functional Account Team, facilitating delivery of all elements of the Authority Marketing System: Digital Marketing, PR, Social Media, Content Marketing, Website Design and Management• Responsible for providing proactive planning and strategic oversight of the Account Team• Driving collaboration, performance and client retention

Services range from digital marketing, developing and executing marketing strategies, enhancing eCommerce customer experiences and integration best practices. • Overseeing digital marketing strategy and advertising campaigns • Performing SEO audits and implementing SEO strategy • Optimizing website content, functionality and overall customer experience

Developed, managed and executed successful digital marketing campaigns for several brands, as well as, managed several eCommerce websites that supported these various brands. • Collaborated and developed brand positioning and go-to-market strategies under the Textron Specialized Vehicles brand-suite• Coordinated, optimized and executed digital marketing campaigns; increasing customer engagement and campaign revenue across our brand-suite• Analyzed all B2C website traffic and customer behavior trends, which lead to site improvements, maximizing customer satisfaction and sale conversions• Continuously monitored and optimized site content and implemented search engine optimization best practices, which increased brand awareness and product ranking• Managed social media channels; engaged with customers and promoted product offerings• Project management for launching new eCommerce websites onto the Magneto eCommerce platform

Collaborated with business leaders and external stakeholders to develop integrated marketing programs in support of brand building, lead generation and revenue. • Developed and executed successful marketing campaigns that generated leads and sales growth• Collaborated with third-party advertising and creative agencies for several photo-shoots and videos that were used for print ads and promotional campaigns • Established guidelines for which a new aircraft will be supported in the aftermarket organization including service center design, branding and product support• Founded and lead the Aftermarket Marketing Committee, where business units could participate and collaborate in marketing efforts • Designed and implemented a new marketing approval process between business units and the marketing department, thereby improving project efficiency

Supported the aftermarket sales department through market research, preparation of metrics and development of a comprehensive sales strategy. • Developed and improved the information process of how data was collected, organized and disseminated; thereby improving the data analysis process and inspired proactive strategy• Identified organic growth opportunities and collaborated with business leaders on product pricing and positioning • Supervised and developed training for new hires, interns and talent programs • Prepared and developed the annual operating plan for the sales department, in collaboration with the finance department and senior business leaders

Assisted with developing and executing various aftermarket projects that went to-market and generated a significant return on investment. • Executed and completed a full-scale modification project that is actively being used in the market • Created an online aftermarket product catalog, showcasing all aftermarket products, upgrades and modifications for each aircraft model• Designed a database to highlight process inconsistencies, which was used as a benchmark to help establish growth opportunities

Assisted with classroom instruction, exams, record keeping and projects for the undergraduate marketing management course.• Conducted trend analysis to identify homework and exam questions that needed improvement and contributed to the overall development of the marketing course and testing material • Instructed and administered marketing management course

Responsible for collecting, analyzing and organizing market research for various consulting projects for the Management, Marketing and Operations Department. • Identified opportunities for product positioning, calculated projected revenue and determined the overall market strategy for various companies in the aviation industry • Project manager for several in-industry projects, which met on-time deliverables and successful go-to-market strategies

Ensured the highest level of customer service by responding to customer inquiries, guiding customers through the purchasing process, suggested product or service recommendations and resolved complaints or other concerns immediately. • Impacted the company’s bottom by placating frustrated clients into repeat customers• Opened and maintained customer accounts• Worked with the management team to stay updated on product knowledge and company policies• Maintained a high level of professionalism with clients and established a positive rapport with every client

Instructed students how to fly aircraft through classroom, simulator and flight instruction Part 141 and Part 61. Supervised flight operations, scheduled resources, and tracked maintenance events.• Responsible for evaluating student’s performance throughout training whilst reinforcing their passion for aviation • Ensured regulatory compliance with FAA standards