Lead the business strategy for PetMD's and Chewy content's long-term growth, including product development, UX design, editorial expansion, and content innovation. PetMD is the pet health content platform for Chewy. Our expert health education and answers empower pet parents to make informed care decisions. We also provide access to modern pet healthcare solutions, including live telehealth support.

Led the design and continuous improvement of cross-category shopping pages to encourage conversion and basket-building. Oversaw site merchandising planning and site-wide execution of major sales events including Black Friday and Cyber Monday (asset management via CMS platform). Managed the Product roadmap for Chewy's proprietary brands to maximize sales/impression, including customer segmentation strategies.

Oversaw site merchandising for Decor and Youth categories to innovate and continuously improve the online shopping experience. Led optimization of retail product information and display, as well as storefront development of category-specific shopping experiences. Focused heavily on overcoming the touch/see limitations of an e-comm-only strategy by giving customers confidence-to-buy.

Optimized P&L by developing short and long-term growth strategies and leading teams to successfully execute on goals within product selection, pricing, merchandising, marketing, and operations & logistics (lead times, product performance, warehousing, returns). Leveraged big data to analyze the competitive environment and develop business cases for strategic initiatives. Secured buy-in from senior management and cross-functional partners to procure resources required for catalogue advancement. Routinely presented category updates to the CEO. Built key supplier relationships and industry network in traditional and emerging categories to ensure unparalleled selection, competitive pricing, and best-in-class customer experience. Led Wayfair's presence for Decor at industry trade shows. Recruited, managed, and coached a team of Managers and Associates.

Advised clients in retail and travel industry on business strategy & activation, mergers & acquisitions, and marketing & sales to develop sustainable growth strategies that elevate competitive positioning within a given market. Routinely supervised teams of 3 – 5 Associates by delegating team responsibilities to meet client objectives, providing mentorship, determining salary and promotion decisions, and delivering performance reviews.Select Project Experience:• Fortune 500 travel company: Created new $1B+ ancillary revenue business unit by classifying and carving out non-core products and services into a stand-alone business entity to enable senior leadership to actively manage and optimize performance. o Revenue Generation: Established new $400M+ revenue pipeline for 5-year growth plan and prioritized project launches by evaluating implementation feasibility, opportunity size, and strategic suitability. Identified and captured $55M in incremental product and service revenue via price improvements through elasticity of demand and competitive benchmarking analyses. Designed cost-recovery fee program aimed at netting $50M in funds. o Digital and E-commerce Strategy: Authored detailed business requirements to overhaul company’s reservation and payment collection platform. Designed targeted online merchandising strategies to introduce bundled offers and improve overall customer experience for booking process and reservations. o Organizational Development: Developed governance structure, oversaw hiring process and candidate evaluation criteria, created detailed financial reporting, forecasts, and performance tracking analytics. o Project Management and Leadership: Formed and led Steering Committee comprised of C-Suite executives to create new tiered rate classes by leveraging ancillary products and services. Designed Investor Day presentation to communicate business unit goals and progress to Wall Street.

Full-time MBA program

Provided investment consulting services to private, government, and non-profit sectors. Advised institutional investors with assets ranging from $50 million to $100+ billion on asset allocation, manager selection, risk management, benchmarking, and governance. Conducted quantitative analysis to assess fund manager performance and suitability for portfolio inclusion, and composed investment recommendations for a $100+ billion state pension’s hedge fund program. Managed client team progress on 8+ accounts by coordinating assignments across departments, facilitating internal and direct client communication, and developing client presentation content and flow. Supervised 7 Associates as Team Leader by providing mentorship, determining staffing, salary, and promotion decisions, and delivering semi-annual 360 performance reviews. Designed and led strategy initiatives to aid development and retention of 70+ Associates.

International ProgramsCoordinated business education development programs under MIT Sloan’s China and Korea Management Project

• Designed a year-long curriculum and taught English classes for 300 university students