Amelia Elverson Email & Phone Number

As a freelance consultant, I specialize in transforming product concepts into intuitive user experiences. With a proven track record in designing new features, workflows, and products from ground zero, I've cultivated a unique expertise in turning concepts into tangible successes.- UX/UI Design: prototyping, final designs, design systems- Product Strategy: positioning, prioritization, road-mapping- User Research Systems: building a user-focused development culture- Product-Led Growth: feature strategy, pricing, business model design- Analytics: A/B testing, usage metrics

San Francisco, Ca, Us

First product hire and senior leader at a Series A start-up focused on optimizing email productivity. Owned the go-to-market strategy and long-term roadmap for product-led growth features. Led a sprint team composed of designers, engineers, PMs, and product marketers.- Created a roadmap and go-to-market strategy for an AI-feature pivot, resulting in the launch of a product rebrand and two new features with GPT-3 integrations in 6 weeks time, generating press from outlets like TechCrunch and Forbes- Managed 4 design sprints to explore sources of user churn and rapidly prototype new features to increase virality and feature adoption, driving 3x monthly active users through zero-to-one launches and funnel optimizations- Designed and implemented an analytics strategy to monitor new user retention, ultimately generating an increase of one-month user retention of 39% through iterations of the onboarding funnel- Defined the company’s target market based on extensive user research and competitive market analysis, and created corresponding personas that were adopted by the team for critical decision-making and prioritization

Mountain View, Ca, Us

Product manager on the Google Payments team providing the platform of payment infrastructure for all of Google’s paid products. Owned all purchasing user journeys for digital consumer goods, such as YouTube, Google Play, and Stadia.- Identified and launched conversion funnel optimizations via front-end A/B experiments, driving a 5% uplift on US YouTube Premium checkouts and generating $30M in revenue- Developed product vision and strategy to enable charities to use Google Payments without fees, and validated strategy with user interviews, competitive research, and industry analysis. Acquired executive buy-in to assemble a 6-person team of engineers and designers to move forward with roll-out- Managed EU regulation compliance with a 14-person cross-functional team for all paid products at Google, working closely with stakeholders in legal to build compliant, internationally accessible user flows- Championed accessibility across Payments platform including the development of regular hackathons, systemization of accessibility requirements across all launches for organization, and regular audits of accessibility standards for all surfaces

New York, Ny, Us

Summer intern on the Enterprise Digital and Analytics team owning the digital experience for American Express cardholders. Project enables existing cardholders to utilize their established credit histories from their home country in credit card applications after an international move.- Spearheaded new UX effort leading to 3k new accounts and $20MM billed business acquired annually- Interviewed 25+ users about their experience and pain points in the existing process- Developed back-end process flow of customer experience through cross-team research

Redmond, Washington, Us

Customer-facing role delivering custom integrations of enterprise resource planning (ERP) software in retail and public sector verticals. Responsibilities included relationship management, requirements gathering, and software development.- Designed, built, and commercialized a custom API to integrate ERP and 40+ POS systems, presented solution at an internal convention (20k attendees)- Spearheaded the system design and integration of analytics toolset at a $5B public apparel company solving the challenges of retail customer loyalty- Interviewed product users to rapidly prototype a monthly reporting user interface for complex regulatory data

Masters Of Business Administration

Masters Of Science, Engineering Sciences

Bachelor Of Science (B.S.), Operations Research And Engineering