Amelia Griffiths Email & Phone Number

London, Gb

London, United Kingdom

Oversaw all experiential campaigns and brand experiences for big brands going through the agency from idea generation, creative development, build, experience and social media content. Ensuring each project was delivered on budget and produced a healthy margin. Managing all senior client relationships ensuring that any new business/account growth is identified and acted upon. Clients: Cointreau, RBS, Facebook, Instagram, Nike, San Pellegrino and Perrier

London, United Kingdom

Worked with Whyte and Mackay to successfully deliver the launch strategy, brand plans and brand guidelines for a new whisky across UK, France, US and Asia. Planned & executed an experiential campaign for one of Campari’s white rum drinks Koko Kanu, across 20 on-trade events, increasing brand awareness, brand engagement and increasing social media footprint.Clients: Koko Kanu and Whyte and Mackay

London, United Kingdom

London, United Kingdom

My role at Mustard Creative saw me lead a multi-channel integrated campaign launching Old Market shopping centre; from campaign strategy inception through managing teams and agencies to ensure successful execution.Other responsibilities included:- Management of large media budget for national chain of shopping centres.- Working closely with client internal Marketing and Operations teams.- Quarterly reporting to measure marketing impact.- Managed PR programme to ensure positive press in local press.Clients - British Land

- Created the shopper journey messaging hierarchy across existing Unilever key products as well as working with ATL agencies on a new product launch. - Worked with Colgate’s ATL agency to create and deliver POS for key customer touch points, ensuring correct messaging for the re-launch of a Colgate product across Europe. - Created the 2014 seasonal Grants whisky POS kits across Poland, Russia, Asia, France and the UK, ensuring correct messaging and creative for each territory, following both legal and brand constraints.

- Increased engagement and interaction of the new Lindeman's Facebook page through a Facebook app promotion.- Created a World Cup 2014 on-pack promotion for McCoy's crisps and managed all marketing material across on-line, press and trade.

London, United Kingdom

Worked closely with Sony mobile retail marketing team to help incentivise call centre staff across different networks to promote Sony mobiles.- Created staff-facing POS kits - Sourced and managed staff prizes- Created and managed information kits to support training on Sony products.

London, United Kingdom

Worked with Samsung marketing team on permanent in store displays for their new Smart TV's.

Promoted from Account Manger to Senior Account Manager, I was responsible for working as part of the Nintendo Marketing and Sales teams to own in-store POS nationwide, as well as product launches – I played an integral role in launching Nintendo 3DS in-store and online.Other responsibilities included:- Managed a Account Manager and Account Executive. - Creating brand guidelines for in-store POS.- Leading game sampling event projects, generating excitement with Nintendo fans.- Delivery of mobile apps to support game launches.- Development of customer services videos for various gaming consoles.

Promoted from Account Executive to Account Manger I worked across several of the agency's small accounts such as Dulux paint, Cuprinol, Apple, 3M and Red Bull, my responsibilities include: • Day to day project management • Leading and managing a client services team• Acting as the ‘brand guardian’ on all projects • Building and maintaining strategic client and colleagues relationships• Managing commercial profitability • Working with Account Director to identify commercial opportunities and contributing and delivering a strategic account plans• Supplying budget, forecast and account activity

Responsibilities included: • Day-to-day running administrative delivery for the client-facing sales and marketing department.• Key internal contact for the sales and marketing team.• Maintaining competitive data in order to identify and create new sales opportunities.• Managing design and print of banner adverts in relevant film/TV industry literature.• Assisting in both copy-writing and proof-reading for direct mail campaigns.