Key focus: driving the adoption and of Mobility -parking, insurance, road tax, auto assistance - use cases while maintaining consumer experience and streamlined brand identity via App Platform- 2023 MTC achieved: 1.05M, GMV achieved: 2.3B- Launched 50% cashback campaign for Parking which resulted in organic 51% uplift within 3 days. Pushed campaign to organic launch ahead of paid for branding, consumer happiness improvement and to analyse behaviour patterns of organic campaigns vs paid. - Concurrently manages the website & app store team in a Kanban manner due to the nature of the individual platforms.- Championed multi-language and SEO investment for setel.com.

- Managing multiple teams of product manager's, UX and engineers; working across web and app. - Understanding the challenges faced by PM's and mitigating & planning for any potential blockers. - Keeps team balance in check to ensure a smoother day to day between product, marketing, ux and engineering.- Key product portfolios: Website, App Store optimisation, Customer Support, Vouchers

- Continuously building web and app based consumer engagement platforms. - Helmed multiple teams owning voucher services, customer experience interfaces, web, customer support and outage management. - Works closely with engineering, UX and design to improve CX through various touch points. Visit www.setel.com & sign up using my referal code to get rewarded with RM5*Code >>> PDHE5

Revamped digital strategy for 2021 and roadmapped a 3 year structure for accelerated digital growth and with the objective of shifting the behaviour of consumers to online purchasing.- Managed stakeholders expectations within the digital marketing landscape.- Ensured proper mentorship for junior team members.- Supported wider marketing team with digital platform engagement and reach. - Re-strategised engagements and partnerships with brand influencers.- Assessed on ground store experiences to enhance online experiences. - Co-managed partnership relations with influencers

Worked on both MAGGI® Malaysia Corporate & MAGGI® culinary (sessonings, sauces, mixes)- Client servicing PIC reporting to Business Lead. Has 1 direct report and supports the wider team of 6-10 (project dependent) in digital/web implementations. Lead UIUX project transformation of www.maggi.com.my to www.maggi.my in 2020. Contributed in restructuring Corporate portfolio & reestablishing client-agency relationship. In addition to building strong working relationships and smooth processes with partner agencies.- Lead in restructuring social processes, acceleration of content strategy & growth and improvement of website. Covering creative strategy and execution, data lead brand strategy, SEM clean up. -Achieved +145% traffic growth consistently for 2 years on acquisition for traffic. -Able to digest and prepare Google Analytics lead reports. As well as translate FB, IG, YT metrics from both media and native tools into actionable recommendations.- Achieved YT organic growth in followers from 49k - 100k in 19months. - PIC in restructuring and improving account work flow - covering production, social executions & community management as well as reports to planner directly for overall digital growth KPI's. - Branding lead pic for internal team and video production partners, ensuring all assets and executions are compliant with global needs. - Also focuses on ensuring UI/UX and back end improvements are seamlessly implemented.

April 2017 - Dec 2018Account Manager focusing on all digital aspects for L'Oreal Paris, L'Oreal LUXE and MAGGI Malaysia Corporate portfolio. MAGGI Malaysia Corporate- Focused on digital campaigns and strategy.- Building the brands identity through digital.- Leading the team in digital forefronts, website optimization and e-commerce integration.L'Oreal Group - Client lead on L'Oreal Group portfolio for digital campaigns.- Focusing on strategic planning, execution and analytics. April - December 2017Worked on key accounts within Sanofi-Aventis Malaysia and Singapore across Lactacyd, Telfast, Dengvaxia and Mr Dengue.- Client lead in restructuring, aligning & restablishing the account by building a strong relationship with the brand team and partner agencies. August 2016 - March 2017Key team member on the Heineken Malaysia team.Focusing on 360* projects. - Heineken x Formula 1 Campaign creatives, especially POSM's.- Heineken x Formula 1 Global Beer Partnership campaign planning. - Heineken Social Media Strategy planning for Global Beer Partnership program. - Organizing and tracking of Heineken finance.

Key liaison person in a digital arena. Mainly servicing: Magnum Malaysia, Dove Pwash Malaysia, Dove Deo Malaysia, Life Inspired Malaysia, Volvo Singapore, Volvo Hong Kong, FNN Magnolia Singapore.Main task include conveying clients required or desire visions into actuality within the digital platforms. Of which cover, websites, Facebook, social media experts, TVC's, Youtube, Instagram and Twitter.Together we work to create fresh and effective campaigns to ensure the product stands out. I also analyse data on multiple platforms to check the progress of each campaign and its collateral's. A few achievements under my belt would be:- Tactical planning and execution of Magnum Pink & Black Campaign 2015 - Growing Magnum MY's (now integrated to global) Instagram account from a 3K following to a 13K following. All in the span of 5-6months. - Contributing to Magnum MY's Facebook and Instagram in terms of imagery content. - Contributing and growing FNN Magnolia's social platforms from May-August 2016.- Assessing customer feedback on the Facebook page planning replies especially in social media crisis'. (eg: customer complaint and posting of Magnum Cafe's staff images) - Creation of Magnum and Dove's kiosk during my tenure. - Completing a Digital TVC campaign for Dove Malaysia. Involvement in liaison for location, talents, wardrobe and hosting the interviews with the talents) - Completing full roll outs of global campaigns for Volvo SG and Volvo HK.- Assisting in planning campaigns, leading teams and forging strong bonds with ex colleagues who are now good friends. Yes, the kind who hang out together on the weekend.

Key liaison in ensuring a clients vision is brought to life. Specializing in Beauty and Wellness. Mainly servicing - SCA Group, Estee Lauder Group of Companies, L'Oreal, Permanis, Lamsoon, Philips, Old Town White Coffee, Mentholatum Group, Ginvera, NuTeen, LF Asia, Auric Chun Yip, Delfi Malaysia, Avnet Malaysia, Dentsu Utama, Reckitt Benkiser and NCSM. As activation specialist, we serve a niche Youth Market. Our core areas are colleges and universities. During my tenure, I brought multiple brands as mentioned above into campuses across Malaysia (including EM) with the help of our wonderful team covering campus relations, sponsorships, mentorships and education. We bring to our clients a foot into a market - which is just discovering its purchasing potential and building brand loyalty. Thus promising a long and positive journey for both brand and consumer. My duties covered business development, campaign ideation, complete campaign execution, sourcing if needed. During campaigns, problem solving, reporting and live updates would be part of my duties. After which a complete post-mortem and analysis for future campaigns would fall into my designated field. I learnt to think out of the box albeit logically and that in problem solving, we must see the problem from every aspect possible. Hence once a solution is presented, it will have close to no possibility failure. Communication with my team and client are #1. As we strive to meet the same goals.

Engaging and assisting customers in their queries regarding their goods. Worked with the following brands:- A. Lange & Söhne, Azzedine Alaïa, Baume & Mercier, Cartier, Chloé, Dunhill, IWC Schaffhausen, Giampiero Bodino, Jaeger-LeCoultre, Lancel, Montblanc, Officine Panerai, Piaget, Peter Millar, Purdey, Roger Dubuis, Shanghai Tang, Vacheron Constantin, and Van Cleef & Arpels.- Assisting customers to assess their items for servicing. - Submitting items to our team of specialist to assess and estimate cost. - Updating items database and ensuring the proper and secure route for said item. - Attending to customer and their items when the item returns (if sent abroad) - Contacting customers once their items are ready for collection. - Ensuring transaction is completed.

Actively serving as a liaison between media and our clientele. - prepared press releases for media. - organized a bazaar for a client with local bazaar organizers. - calculating press value.- consolidating media and celebrity updates for Go Comm.