Amelia Hong, Founder and Managing Director of FinAIMS, is esteemed as a financial expert and advisor. Her firm specializes in providing tailored Cash Management Solutions, facilitating companies in optimizing capital efficiency, while skillfully guiding clients towards prudent investments and resilient portfolios for the journey toward financial independence. With a strong passion for investing, Amelia has diversified her portfolio to include Managed Funds, Startups, and people. Her experiences as an investor allow her to understand her clients' needs better, which she shares in her best-selling book, "In/Outcome - Manage your Income, Expect Great Financial Outcome," currently in its 3rd Edition. Amelia leads a team of 20 highly skilled financial consultants and retirement specialists at FinAIMS, with over RM200 million of Asset Under Management and more than 1000 clients. Her team's continued impact and value creation have earned FinAIMS a reputation as a trusted partner for both direct and institutional clients.Amelia's vast experiences across multiple industries, including Banking, Retail Stores, Fast Moving Consumer Goods, and Consulting, have given her the breadth of knowledge to innovate in a new field of tech startup. Recently, she co-founded FiveTies, an end-of-life app that delivers memories to loved ones, which gained tremendous popularity during the pandemic.Amelia has earned a Bachelor's degree in Economics from Universiti Kebangsaan Malaysia and an MBA from the prestigious University of Nottingham. With her exceptional skills, Amelia has become a respected leader in the financial industry, continuously striving for excellence and impact in every role she undertakes.