Amelia Michael Email & Phone Number

London, Gb

London, United Kingdom

I work on the strategic approach for many clients and how we can deliver the best data led planning to meet the client's objective. I also lead a team and manage the campaign activation, analytics, insight, and optimisation. I continue to build on clients' knowledge of DMPs, DSPs and how the data translates into our media campaigns. I work with the other specialist to explore ways to improve our digital approach and how to utilise different ad technologies to improve our campaign planning. My… Show more I work on the strategic approach for many clients and how we can deliver the best data led planning to meet the client's objective. I also lead a team and manage the campaign activation, analytics, insight, and optimisation. I continue to build on clients' knowledge of DMPs, DSPs and how the data translates into our media campaigns. I work with the other specialist to explore ways to improve our digital approach and how to utilise different ad technologies to improve our campaign planning. My primary accounts are Carnival Cruises and Hewlett Packard. Show less

London, United Kingdom

I managed a team to ensure we are planning best in class display campaigns. I work closely with strategy specialists to educate clients on different ad technologies and implementing them on our campaigns. I have worked on many accounts who have implemented DSPs. My primary accounts were Virgin Atlantic, Carnival Cruises, Experian.

London, United Kingdom

I worked on a variety of response clients on both performance and brand campaigns such as Experian, Harrods.com, eHarmony, Admiral Group. I was responsible for planning, buying, implementing and optimising display campaigns and delivering results to clients.

Melbourne, Australia

I specialised in digital advertising on the Australian marketing landscape. I planned andbought across all digital touch points - display, direct marketing, VOD, social, mobile and affiliates.I was responsible for trafficking digital creatives, ongoing campaign analysis, reporting andoptimisations. I managed the self serviced social programmatic bidding platforms acrossFacebook and Twitter. I also trained media assistants on trafficking and reporting for certainaccounts

London, United Kingdom

I managed advertising campaigns for non-profit organisations and direct response clients. I analysed results from on going campaigns to understand the best performing revenue driver. The focus was to improve performance and therefore increase donations as well as reach for brand awareness. I managed the data set of donor profiles and donations for our clients. I was also responsible for reporting post campaign results to clients. I primarily planned and bought TV and Press (National Newspapers… Show more I managed advertising campaigns for non-profit organisations and direct response clients. I analysed results from on going campaigns to understand the best performing revenue driver. The focus was to improve performance and therefore increase donations as well as reach for brand awareness. I managed the data set of donor profiles and donations for our clients. I was also responsible for reporting post campaign results to clients. I primarily planned and bought TV and Press (National Newspapers and Magazines). However I also gained some experience in planning other media channels like digital, social, outdoor, and radio. Show less

Msc Bioscience, Biomedicine And Society

Beng Biomedical Engineering

Biomedical Engineering

Education record