Amelia Page Email and Phone Number

Developed a women’s sports apparel collection under the label SportsPage. With its signature designs targeted to appeal primarily to fashion conscious female collegiate sports fans, the SportsPage collection featured officially licensed tops, outerwear and accessories particularly suited to the football and basketball seasons. • Delivered production ready samples that resulted in standard licensing approval for 2 institutions (UGA, Spelman)• Successfully negotiated production capacity in Asia• Leveraged expertise to advise start-up Gym Wraps on garment technical specifications, product costing/sourcing, importing, warehousing/fulfillment and marketing. Gym Wraps launch scheduled for 4/2012.

Continuously improve the organization’s ability to identify, evaluate and implement sustainable improvements (sales, gross margin and operating expense) for reinvestment in key business opportunities.• Identified $1.5M cost savings via the elimination of non-value add in-store activities.• Implemented a comprehensive communication and incentive strategy to insure continued program support at all levels of the organization and to recognize key accomplishments.

Managed the strategic planning and budgeting process for a $13B merchandising SBU. Identified strategic opportunities to improve the business, set financial targets and analyzed financial results. Provided SBU leadership with recommendations to maximize market opportunities and mitigate potential risks.• Facilitated an enhanced reporting process that enabled the merchandising organization to make more informed business decisions. • Developed a team of financial professionals in the day-today support of the SBU; providing financial analysis, capital management, scorecard reporting and operational guidance.

• Coordinated initial assessment and development of Home Depot’s enterprise loyalty and e-commerce programs; to include business model validation, architectural design, operational strategy, and related financial metrics.• Managed P&L of Home Depot’s largest custom interior remodel category generating sales in excess of $600 million annually. Exceeded financial targets for 2003 – 2006, achieving revenue growth of 45% over four-year period.• Executed $50 million national promotional campaign annually without margin impact by cultivating co-op funds from key suppliers.• Developed and launched new products and services to achieve category growth and enhance customer experience. Managed launch implementation and in-store merchandising through more than 1,800 stores nationwide.• Managed and developed team of ten financial analysts, streamlining reporting processes and enhancing operational analysis.