Amelia Phillips Email & Phone Number

Avalon Beach, Nsw, Au

Brisbane, Queensland, Australia

I am privileged to sit on this highly engaged advisory board. Actrua creates performance cultures through strategy, culture change, leadership development & safety solutions. The board supports the business through rapid growth, the ever changing digital landscape, overseas expansion, and long term strategic planning.

Effective communication has been a keen interest of mine, and there’s nothing like the media industry to test one’s communication skills! I was initially asked on a morning TV program to comment on wellness trends, and that evolved to weekly segments as well as radio, written and corporate speaking. Connecting with an audience to inspire and influence change is a never ending journey. ______________________________________________________________________________Key achievements:⬥ Maintained a regular spot on Ch9’s Today Show for over ten years.⬥ Speaker at events such as Mumbrella, Fitness Australia, Nurture 360 (Fiji).⬥ Host of Healthy Her Podcast, produced by Nova Entertainment, received over 250k downloads.⬥ Regular written contributor for publications such as SMH, Daily Telegraph, and Daily Mail.

Sydney, New South Wales, Australia

This was an exciting opportunity to lead a transformational project with Australian food manufacturer Essence Group, to transition from a white label manufacturer to a brand ownership model. Australian Health Vitality (AHV) was formed and I led the strategy behind the launch and growth of seven key wellness FMCG brands. I worked with the team to set up an efficient organisation structure, brand vision for each sub brand, annual marketing plans, forecasting, profitability targets, and new brand acquisition/development. ______________________________________________________________________________Key achievements:⬥ Worked closely with brand manager to establish the brand bible, vision and strategy for seven brands. ⬥ Recruited key staff and established agency partnerships using my network.⬥ Doubled online sales in 12mths after implementing new strategy. ⬥ Partnered with national celebrities as brand ambassadors. Negotiated terms, and advised AHV on ongoing partnership management. ⬥ Supported sales team to secure ranging in national retailer groups Woolworths, Coles, Chemist Warehouse and Priceline.

Sydney, New South Wales, Australia

I was asked to join a fast growing Australian/Chinese organisation ACG as CEO to one of their FMCG wellness brands Eimele. With over 4000 staff in two offices (Sydney and Hangzhou), and over 4million Digao customers, this was an incredible opportunity to learn about cross border sales, manufacturing on large scale, global marketing campaigns and managing cultural diversity.______________________________________________________________________________Key achievements:⬥ Led the transition from in-house brand, to stand alone business unit. ⬥ Recruited and managed a dedicated, passionate team of highly skilled experts.⬥ Became the largest Australian customer of crude protein.⬥ Led the R&D and launched a new product which became the brand’s best seller.

I am passionate about showcasing dynamic businesses, and this was a great opportunity to identify and reward industry trail blazers. Fitness Australia (FA) runs a national industry awards program for small, medium and large fitness businesses. I was asked to be on the committee that assesses the applicants and puts recommendations to FA for their annual awards. What really shone through in this role was the power of human connection. Businesses that excelled were the ones that connected with their community on a deeper, enriching and effective level. ______________________________________________________________________________Key achievements:⬥ Critiqued over 300 small, medium and large Fitness businesses. ⬥ Worked collaboratively with the committee to cross check and assess applications. ⬥ Attended and presented at the national awards convention and party for three years.

Sydney, New South Wales, Australia

This was an extraordinary decade of my career. I was one of the four co-founders, creating the company from scratch, which grew to Australia’s largest online weight management company, 56 staff and hundreds of thousands of customers, it was a wonderful experience. I learned so much about leadership, resilience, agility, technology, marketing and community. ______________________________________________________________________________Key achievements:⬥ Transformed hundreds of thousands of lives through online nutrition, exercise and mindset coaching. ⬥ Built, scaled and exited highly successful and profitable digital tech company.⬥ Grew to the largest online weight management company in Australia.⬥ 2014 BRW Best Places to Work Award.⬥ Won the Guinness book world record for the largest outdoor circuit class, and then one year later (in NYC) largest outdoor swiss ball class.

Sydney, New South Wales, Australia

I was privileged to sit on this highly engaged, vibrant board, chaired by NED veteran Peter James. We supported the business through rapid growth, the ever changing digital landscape, partnership changes, competition, restructures, overseas expansion, and business acquisition. This period honed my strategic, financial, governance and communication skills. ______________________________________________________________________________Key achievements:⬥ Informed the strategy that led to the ongoing success and profitability of the business. ⬥ Maintained a trusted, highly functioning board of directors.⬥ Passed all governance and financial audits.⬥ Supported the CEO to set a culture that valued diversity, flexible working arrangements and family friendly working practises.

Queensland, Australia

I was invited to join a women’s business community in the capacity of magazine and awards committee member. My role, along with other committee members, was to advise and support the launch of a print and digital magazine (YMag), as well as advise and assist in their annual small business awards program. I was able to bring my marketing, community, business and digital experience into this role, and thoroughly enjoyed the experience of assessing small businesses for the awards program. ______________________________________________________________________________Key achievements:⬥ Successfully launched Ymag Nationally (and is still in circulation today)⬥ Used my network of successful entrepreneurs to support content creation, drive readership growth and awards program entrants. ⬥ Advised and supported small businesses nationally, all run by women.

With coaching a core value, and a passion for business I was delighted to join business advisory board Australia New Zealand Fitness Round Table (ANZFR). ANZFR is an industry consulting company that helps fitness businesses run their organisations more efficiently. Our board was responsible for critiquing health clubs in Australia and New Zealand on a quarterly basis, offering forums and workshops to improve business systems. ______________________________________________________________________________Key achievements:⬥ Critiqued over 30 fitness facilities, providing analysis, recommendations and corporate governance.⬥ Two facilities that were at risk of closure due to cashflow and poor management, under our guidance were able to return to profitability and a thriving business. ⬥ Deepened my knowledge of business systems, P&L management and governance.

Pitt St Sydney

Running a small business taught me a lot about customer service, finance and performance management of staff. Running an efficient sales team was rewarding, and together we created a vibrant culture that our customers loved. It taught me the value of human connection, and how that can lead to high performing teams.______________________________________________________________________________Key achievements:⬥ Doubled the membership based in the first two years.⬥ Oversaw 60 classes and 180 personal training sessions per week.⬥ Oversaw the renovation and upgrade of the club.⬥ Led nutrition, fitness, and wellness seminars for large local corporations, including Disney, the RTA, Calastica and LegalAid.⬥ Consulted to six other clubs to implement similar systems, including overseeing the build and launch of a new club in St Leonards. ⬥ Successfully sold and exited the business after 6 years of ownership.

Sydney, New South Wales, Australia

My passion for health and coaching saw me embark straight from school into personal training. I learnt about driving behaviour change, trust, and the fulfilment that comes with helping others. I witnessed the impact physical health has on quality of life, which cemented my passion for health. In addition I learnt foundational skills in time management, sales, managing other trainers and business management. ______________________________________________________________________________Key achievements:⬥ As an entrepreneur, I grew my business to the highest income generator in the facility.⬥ Launched an external running program that created periodised training programs for distance runners from 5km to marathons.⬥ Partnered with local injury centre and became their only rehab coach. ⬥ Coached hundreds of adult clients on building and maintaining their physical wellbeing.⬥ Developed behaviour change expertise at the individual level.⬥ Completed bachelor of exercise science, with high distinction average.

Master'S Degree, Human Nutrition

Education record

Bachelor Of Health Science, Nutrition And Human