Producing indie genre films with hearts & smarts in the Southeast.

Managers manage, directors direct, and architects design the infrastructure in which professionals thrive. I work with entrepreneurs and leaders to improve all areas business, including: * Operational processes* Internally and externally-facing technology [tech stack]* Metrics dashboard(s) and tracking* Strategic plans* Company culture* Interdepartmental collaboration* Automation and integration* Information managementand more, depending on your industry. An intentionally designed business architecture pursues strategic priorities by leveraging organizational capabilities and maximizing operational efficiency. I build a KPI-tracking ecosystem is paramount to the sustainability of a business’s infrastructure. It’s important to understand the metrics required for decision making and construct a system to provide that information in real time. A well-constructed business infrastructure should show positive results in the areas of: * Operational efficiency* Revenue and profitability* Talent acquisition and retention* Strategic priority achievement* Mission and impact sustainabilitySome of the results from my work as a business architect include — * Growth of a three-person consulting business into an eight full-time staff consulting firm with quintupled revenue over 18 months.* Reduction of team work hours from a five to a four-day workweek after the implementation of automated operational systems.* Improvement of remote team collaboration with centralized institutional knowledge repository.* Streamlining of client intake and project kickoff processes to reduce friction and improve client relations in a B2B growth agency.* Steady increase in both revenue and profitability with insights from a metrics tracking dashboard.

You know what sucks? Marketing. You know what doesn't suck? An *integrated marketing program* created specifically for your business. I started ambr. creative to bring together an expertise network at your disposal: We take your business goals, pain points, and nitty gritty details and customize a marketing program to work for you. As an entrepreneur, I know the struggle of wearing every hat for your company. I've felt pulled in every direction when all I want to do is what I started my business for in the first place. I've packaged my academic and real-world experience, complimented by a dense network of trusted professional service providers, into ambr. creative. We design and creative direct [A]dvertorial campaigns that will reach your target customers where they're already hanging out. We customize [M]arketing programs to work for your business goals, solve your pain points, and get your entrepreneurial lifestyle where you want it to be. We clarify your [B]rand so your target customer finds (and falls in love with) you. We tap into our vast network of connections and personnel expertise to [R]ecruit the talent you need to create time, value, and profit.Typical projects have included: • Sales x Marketing strategy integration• Implementation of HubSpot CRM* (our specialty) and integrated strategy• Development of marketing department roles and recruitment of top talent• "Digital Ecosystem" development and deployment• Social media marketing program development• Cross-platform content marketing strategy design• SEO system strategy, design, coordination, implementation, and maintenance setup• Product campaign design and implementation• Brand aesthetic and visuals guide creation• eLearning curriculum development and platform implementation• New business launchTo schedule a preliminary marketing assessment, message me here on LinkedIn.

Local writer and semi-journalist covering Good News, Local Business, Lifestyle, and Independent Filmmaking for Knoxville's only free printed newspaper. I plan, design, shoot, and edit almost all photos that accompany my articles, some of which have made the front page.

Leading organization, efficiency, and workstyle development with intent to scale. • Collaborate with executive-level management in the development of performance goals and long-term operational plans• Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration• Set strategic goals for operational efficiency and increased productivity• Work with project managers in the development of financial and budgetary plans• Analyze current operational processes and performance, recommending solutions for improvement when necessary• Develop, implement, and monitor day-to-day operational systems and processes that provide visibility into goals, progress, and obstacles for our key initiatives• Build and maintain relationships with all department heads, external partners, and vendors to make decisions regarding operational activity and strategic goals• Plan, monitor, and analyze key metrics for the day-to-day performance of the operations to ensure efficient and timely completion of tasks• Devise strategies to ensure growth of programs enterprise-wide, identifying and implementing process improvements that will maximize output and minimize costs• Uphold organization policies and standards, ensuring legislative regulations are followed• Develop human resource services infrastructure to lead team with integrity and establish and maintain a trusting, inclusive, and productive environment

Research prospective customers, create outreach strategies, and identify sales opportunities. As a BDR, I conduct exploratory conversations with potential customers, use business acumen to identify how HubSpot could help a business grow, and successfully position the HubSpot value proposition.• Work closely and collaboratively with Sales Representatives to develop and implement appropriate prospecting strategies• Conduct high volume prospecting (60-100 activities per day) to qualify leads through calls, emails, and social media• Schedule marketing assessments and discovery meetings for a to further assess a prospect's business and potential for partnership with HubSpot• Conduct needs qualification calls with specific prospects as assigned• Help small and mid-sized companies realize the potential of digital marketing• Embody the necessary fundamentals to be a great salesperson, leader, and executive• Study how variety of businesses operate, what challenges they face on a daily basis, and how technology can dramatically improve their businesses and employees' lives

Built HubSpot-based comprehensive marketing strategy and content development system. Grew the two-person entrepreneurial firm at $250k revenue to a six-person $1.5m revenue team. Built and maintained the ‘Resiliency eLab,’ a ten-module online curriculum, and its 50+ file resource library. Created highly engaging albeit not Oscar-winning video content for state health coalitions and national healthcare providers. Project manager on projects over $500k revenue and more than 20 project members involved across two organizations.

For more than 10 years, photography has been a part of everything I do. With my previous experience in photography, booking, client relations, budgeting, marketing, branding, sales, content creation, research, collaborative arts, and advising, I am able to rise to any number of creative and professional challenges. It certainly doesn't hurt to have someone with an eye for aesthetics on your team.

Social media audience growth focus with 25% growth over course of contract. Activities included all content writing, graphic design, media curation, influencer management, and long-form blog content production.

Seasonal podcast featuring interviews with creative, entrepreneurial, leap-taking women who chose to make a change and are soaring toward their dreams. My life would not be what it is today without the inspiring women in my life. Near and far, close friends and new acquaintances, incredible women have come into my life in my later years and opened a realm of possibilities for me, simply living by example. This blog series is the first of (hopefully) many to highlight the females that are forging onward, creating lives they love, and making a positive mark on this world.

Guided rebranding and organizational growth with creative problem solving-focused facilitation. Wrote all copy for website, social media, blog posts, and newspaper advertorials in service of strengthening the Knoxville Maker Community through inclusion and education. Developed creative concepts for program marketing and social media community growth.

Led a handpicked creative team to facilitate the vision of St Petian, a lifestyle + culture publication and diverse creative community. Designed, wrote, and published a coffee-table magazine with 75 individual contributors, created + sold branded product line, and housed local, independent journalism. Wrote all copy for magazine, marketing, and social media.

Assisting in the operations of Mahila Partnership through my employment at Wakefield Brunswick. Brand development, redesign, and implementation; opening of an online store; social media marketing; creation of impact measurement materials for nonprofit ventures; assisting in organization of the yearly International Delegation; product photography for online store.

President of the Entrepreneurship Club, leading the group of Lady Bosses. Participating in conferences and competitions, planning events, creating & facilitating workshops, organizing professional speakers, coordinating travel, participating in the re-branding of the organization, and more.

Product photography; eBay account management; customer communications; inventory management; oversight of 3-4 employees; shipping and returns; product (antique) research and historical cataloging; item descriptions and historical outlines; returns and customer satisfaction; shop budgeting; bills and invoice management.