Amelia Bright-Yassin Email & Phone Number

Ottawa, Canada Area

• Conceive, write and produce a wide range of communications materials, including online content, analytics reports, e-newsletters, print booklets, internal operations manuals, whitepapers, press releases, and blog articles• Collaborate with stakeholders, designers and developers to produce high-value content that aligns with project objectives and timeline• Design layouts for websites, creating an information architecture that meets user needs in an effective, elegant style• Develop a detailed content strategy to address an organization’s communications needs across multiple platforms, ensuring core messages are conveyed in a consistent, trustworthy voice that connects with the target audience • Design a wide variety of visuals, including infographics, for use in online content, in social media, and in marketing collateral • Write and/or edit content for e-newsletters, design professional layouts in MailChimp to suit corporate brand identity, schedule and send • Compile and produce analytics reports detailing online engagement (using analytics tools such as Google Analytics, Facebook reporting, etc)• Produce press releases and liaise with media personnel for the purpose of promoting new products and/or services• Write and edit instructional material for onboarding new staff personnel• Write and edit compelling thought-leadership articles in a professional, corporate tone, mindful of emerging trends and overall brand strategiesView portfolio of work samples here: http://ameliajanebright.com/#portfolio

Ottawa, Canada Area

- Spearheaded the creation of new marketing collateral and web content; produced a range of original collateral including e-books, decision aids, and online brochures based around highly-targeted customer personas- Redesigned company blog, making content searchable and user-friendly, ensuring that high-value content is emphasized with category-based navigation, and creating lead conversion opportunities within evergreen content articles- Wrote engaging email content for automated marketing email streams, contributed to marketing automation strategy- Developed multiple AdWords campaigns with a comprehensive knowledge of best practice digital marketing techniques; designed and wrote lead-conversion landing pages, monitored and optimized campaigns to fine-tune performance-created web analytics reports (Google, Bing, Facebook, AdRoll) including analysis for insights, optimizations and future strategy development-contributed to social media content development strategy, with a keen eye for opportunities to develop new content in response to customer interest and engagement-experienced in WordPress, AdWords, Google Analytics, Microsoft Office suite, Marketo, iContact, AdRoll

Ottawa, On And Vancouver, Bc

- Health Writer for the University of Ottawa Heart Institute (Contract): Researched, wrote and edited comprehensive heart health content for their new cloud-based Virtual Care Program. Distilled complex medical information into beginner-friendly language for heart patients, with great attention to detail to ensure accuracy of all content. Edited existing long-form content into succinct copy while keeping the essential meaning intact - Completed various short-term writing contracts & assignments including marketing writing for local organic foods company and creative writing for BC-based magazine - Designing/writing/proofreading print ads, posters, flyers, and email marketing campaigns -Collaborating with graphic designers/artists to create image-based communications

Vancouver, Canada Area

Taught English writing, grammar, reading and speaking skills to adult language students and professionals, ranging from beginner to advanced levelsDemonstrated a creative and flexible approach to student learning needs; able to communicate core curricula through a variety of mediums and activitiesCreated and implemented comprehensive daily lesson plans, with a well-organized sequence of activities designed to maximize student engagement Instructed students in advanced essay writing in preparation for under-graduate and graduate-level workProvided in-depth evaluation of student progress through tests, assignments, and monthly one-on-one interviewFostered a warm, welcoming and dynamic classroom culture

Vancouver, Canada Area

Created relevant, interactive lesson plans with clear objectivesDeveloped and implemented original, diverse learning materials, activities and testsTaught English writing, grammar, reading and speaking skills to adult language students and professionals, ranging from beginner to advanced levelsEvaluated and monitored student progress through quizzes, presentations and tests, providing targeted feedback to students on a monthly basisMentored and evaluated student-teachers in a practicum settingParticipated in peer-review program; partnering with teachers to observe classes and provide helpful critique