Amelia Carter Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Responsibilities:- Lead a team of dynamic marketers, channel specialists and creative producers- Drive brand strategy across a portfolio of globally recognised brands, from conception to reporting- Manage a significant budget to achieve marketing OKRs- Build and lead long term and campaign based marketing directives- Identify and innovate upon new opportunities within our portfolio- Own brand health tracking and insights

Melbourne, Victoria, Australia

Responsibilities- Hire and Manage a successful Digital and Social Media Marketing team- Own and manage brand health surveys, using insights to build 2022 campaign strategy and present to VP- Develop and deliver a 2-3 year brand and marketing strategy including strategic business priorities - Create customer journey plans, based on new guest acquisition and strengthening the purchase funnel at critical points for our customer- Oversee end to end consumer behaviour insights, owning communication to leadership and retail teams, and leading integration into campaign work - Set up and oversee influencer strategy, implementation, tracking and reporting- Oversee and approve all brand creative and copy, including weeklies product builds, new store opening, major campaigns and impact work- Drive team and brand culture, as part of the brand leadership team- Oversee and support community building initiatives in untapped markets and exisiting - Build new store opening external and internal strategy across owned, earned and paid marketing channels- Develop elite athlete and partnership communications plan, and own their brand training experience- Key stakeholder of 3 digital agencies and multiple creative agencies- End to end management of marketing and digital budget for AU and NZ

Melbourne, Australia

Responsibilities- Hired, managed and developed a successful team of social media and marketing specialists- Lead national marketing campaigns delivering channel-specific content across social media, centre marketing, OOH, digital, paid search, email, .com, and store VM channels- Built highly profitable multi-journey search and paid digital marketing strategy driving record breaking ROIs in first year of implementation- Deployed cohesive centre marketing strategy across a suite of 35+ stores- Lead in implementing CRM system into marketing approach driving higher conversion and order value rates, and lowering CPCs- Drive new guest acquisition programs including lead generation, store sign up programs and event inclusions building up to a database of millions- Grow channel social media ecosystem and react at the speed of culture

- Social media strategy and execution- Driving and leading revenue targets for Eccomerce and store-based businesses- Content creation and curation - Channel moderation - Account analytics and research- Creating and leading social media training and resources - Digital and omni-channel strategies for events, top tier business campaigns and initiatives

Sydney

Sydney, Australia

Bachelor Of Arts (B.A.), Psychology & English

Double major in Psychology and English Literature.

Education record