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Brand, Marketing, Communications and Operations Leadership: B2B and B2C with a strong commercial and growth mindsetAccomplished executive leader specialising in creative and engaging integrated corporate and consumer communications and media programs in competitive service and retail markets. Proven leadership, strategic and operational experience.Outcome-driven, engaging and resilient leader, who empowers people at all levels to reach their potential.Senior management experience leading specialist and cross-functional teams. Includes: Strategy, Operations, Business Development, Marketing, Brand, Advertising, Community Management, Issues and crisis prevention, management & response; Government and media relations - leading a team.Strategic and operationally experienced integrated brand marketing communications leader: Brand and product marketing strategy, including media and creative agency management. Experience includes paid, earned and owned media programs, sponsorships and partnerships, social, digital, B2C, B2B, direct customer communications, corporate events, internal communications; leading teams.
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PrincipalThinc PartnersMelbourne, Vic, Au -
Business OwnerStrategy SpaceMelbourne, Vic, Au -
Regional Director, Head Of Marketing - ApacPersolkelly Nov 2022 - PresentSingapore, Singapore, SgLeading the Marketing, Brand and Bids functions for PERSOLKELLY and Programmed across APAC. -
Business OwnerStrategy Space Aug 2017 - PresentMelbourne, Victoria, AuA people-first approach to strategic, integrated; sales, marketing and corporate communications.At Strategy Space we help people and their businesses start, transform and grow.We partner with purpose-led leaders to help their organisations to create and define strategy, align priorities, operationalise transformation and measure and improve performance.
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DirectorClifton Hill / North Fitzroy Community Bank Branch Of Bendigo Bank Jan 2015 - Dec 2023Clifton Hill, Vic, AuBoard Director providing strategic and operational advice on business development and marketing initiatives, social and digital media communications for community engagement and business growth. -
Head Of Brand Strategy, Bids, Marketing & CommunicationsProgrammed Jul 2018 - Nov 2022Docklands, Victoria, AuResponsible for leading the strategic design and delivery of bids, marketing, brand and communications initiatives for Programmed Skilled Workforce, Programmed Training Services and PERSOLKELLY ANZ that support; business growth, brand reputation and employee and staff engagement. Includes business growth (B2B) and candidate attraction (B2C). -
Head Of Social Media And Digital ContentOrigin Energy Nov 2013 - Aug 2017Sydney, Nsw, AuResponsible for the strategic development and delivery of social media and digital content for brand, reputation, customer sales, service and other programs across the Enterprise.Using insights and innovation, I was accountable for developing and delivering social and digital programs which help retain and grow our digital communities, and ensure a consistent and cohesive brand experience to differentiate Origin from competitors and similar others. This includes embedding customer service programs across nine active social media platforms, governance, policies, frameworks and training into the organisation.Leading a team with 8 direct reports. -
Corporate Brand ManagerOrigin Energy Feb 2012 - Nov 2013Sydney, Nsw, AuResponsible for building and differentiating the Origin corporate brand through the development and execution of integrated external and internal brand campaigns.Collaborate with creative and media agencies from pitch to implementation and measurement.Manage strategic ambassador partnerships with celebrities and sporting stars from contract negotiations to program implementation.Lead and support a dedicated team of 5 to deliver a category challenging, integrated national content marketing brand campaign.
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Retail Brand ManagerOrigin Energy Jun 2010 - Feb 2012Sydney, Nsw, AuResponsible for managing the development and delivery of strategic communications for Origin’s Retail brand across multiple channels including advertising, sponsorship, events and public relations.Collaborate with business units to develop an integrated retail brand strategy, including attributes aligned to the corporate brand strategy.Translating the annual calendar of sales and retention targets and product releases into communications plans.Leading team of 6 direct reports
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Pr And Communications ManagerOrigin Energy Jun 2007 - Jun 2010Sydney, Nsw, AuResponsible for events, sponsorship and public relations strategy development and implementation. Manage high profile brand ambassadors from engagement, contract negotiations through to program implementation to enhance Origin’s reputation.Develop and execute a national strategic sponsorship plan which included official partnerships with the AFL, various AFL clubs, Banksia Foundation, One Million Women and others.Leading team of 5 direct reports
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DirectorBendigo And Adelaide Bank (Murrumbeena Community Financial Services) Apr 2010 - Sep 2011Bendigo, Vic, AuBoard Director specialising in Marketing and Communications from April 2010-September 2011. -
Communications ExecutiveOrigin Energy Aug 2004 - 2007Sydney, Nsw, AuResponsible for integrated communications programs, including direct customer communications, to support and grow Origin's green energy customer portfolio. The role required knowledge of the complex and emerging energy market, current/potential competitors and the confidence to create programs that would help form a leading and differentiated position in the market.
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Director Of CommunicationsKorowa Ags Jul 2002 - Aug 2004Working with the Board, this role was responsible for communicating the strategic plan of the organisation, which focussed on the social, environmental and economic sustainability of the school in the areas of quality education, community connectedness, quality staff and student enrolments. One direct report and a member of Executive team.
Amelia Collins Gaicd Skills
Amelia Collins Gaicd Education Details
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Rmit UniversityMedia -
Upwey High School
Frequently Asked Questions about Amelia Collins Gaicd
What company does Amelia Collins Gaicd work for?
Amelia Collins Gaicd works for Thinc Partners
What is Amelia Collins Gaicd's role at the current company?
Amelia Collins Gaicd's current role is Principal.
What is Amelia Collins Gaicd's email address?
Amelia Collins Gaicd's email address is am****@****ook.com
What is Amelia Collins Gaicd's direct phone number?
Amelia Collins Gaicd's direct phone number is 1300 66*****
What schools did Amelia Collins Gaicd attend?
Amelia Collins Gaicd attended Rmit University, Upwey High School.
What skills is Amelia Collins Gaicd known for?
Amelia Collins Gaicd has skills like Strategy, Marketing Communications, Integrated Marketing, Management, Marketing, Social Media, Public Relations, Leadership, Stakeholder Engagement, Internal Communications, Business Strategy, Stakeholder Management.
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