Amelia Olteanu Email & Phone Number

Bucharest, Romania

Optimize the company’s marketing activity and increase of turnover for flours and flour-based ingredients; portfolio management; new brands creation; digital

- Create and establish the brand “Corabia Piticilor”- Build and maintain on-line and social media platform- Define and implement marketing and PR strategy- Identify relevant consumer trends

- Define the Trade Marketing strategy and objectives setting, planning and resources allocation - Coordinate Trade Programs with the marketing plans, ensuring maximum impact at consumer and retail level, while building brand equity- Led the ongoing development of highest quality POS merchandising materials that generate high consumer engagement and trade.

- Brand & market analysis, identifying key business issues, portfolio development, annual brand strategy and action plan- Brand Plan implementation. Measurement & evaluation- Team formation and growth

Setup the marketing department and processes Portfolio management and development

- Developed the brand architecture, packaging, pricing scenarios, prepared and implemented all research studies, launch campaign and launch events for NEXT brand (2004)- Developed and implemented the launch of L&M 100’s Super Lights- Developed and implemented one national consumer promotion (NEXT) and 6 national ATL&BTL communication waves (L&M, NEXT).

- Brand & Business Analysis, Identifying Key Business Issues, Annual Strategy and Action Plan.- Brand Plan Implementation- Preparation, implementation and evaluation of merchandising and trade marketing programs by area.

- ATL & BTL Brand Plan Implementation for Neutro Roberts product range; - Forecasting & Reporting