Hello! I’m a second-year student at the University of Florida pursuing a Bachelor of Science in Marketing with a minor in Mass Communication. As a first-generation student, I’ve learned to navigate the world of higher education independently. This experience has fueled my drive to embrace new opportunities boldly. Possessing both analytical and creative attributes, I’ve always felt particularly drawn to marketing. I am passionate about understanding consumer behavior and weaving the human element into marketing strategies. During my time here at UF, I’ve been working to explore my passions in marketing, brand strategy, and advertising. Today, I serve as a Branding Specialist for SPARKS: The UF Marketing Firm, where I work to develop innovative marketing plans for local Gainesville businesses.