Business Development, Process Improvement, Workflow & Technology Management, Client and Vendor Management.

Assuage International's patent-pending Seat Covers are designed to put an extra layer between you and the germs, bacteria, viruses, and ick left by people before you on public seats. They are available in 2 models:The Ultra Cozy - soft fleece, reusable/washable, comes with its own convenient carrying bag.The Recyclable - comes as a pack of two in a resealable bag, both the seat protectors and the resealable packaging are 100% recyclable. Both models can be set-up in seconds and are perfect for us on:Airplanes, Movie Theaters, Trains, Taxis, Rental Car, Salon/Barbershop, Office, School, Waiting Room.

Creating quarterly omnichannel marketing strategies that drive brand awareness and sales.Designing and developing attractive customized e-commerce-enabled websites and digital marketing collateral.Developing brand guidelines driven by market and consumer research.Producing visually engaging pitch decks for clients to present their brands to potential retailers and distributors.

Overseeing the management of marketing projects that contribute to key business priorities, driving efficiencies across the agency, and collaborating with stakeholders across the organization. Responsible for managing workflow, successful end-to-end execution, and ensuring the best in client satisfaction. Keeps projects running smoothly from creative brief to billing. KEY FUNCTIONS:- Cost estimation, budget management, and oversight- Communicating with clients to determine creative briefs and scope of work.- Planning resources and managing projects with multiple stakeholders.- Lead kick-offs and briefings to the project team and client.- Breaking down tasks into manageable steps, and driving a team of people through each phase.- Coordinate and execute multiple fast-moving projects concurrently, within strict deadlines and high expectations.- Manage project status meetings, escalations, and change requests.- Coordinate and be the main point of contact with external freelancers, suppliers, and producers to ensure on-time and effective delivery.- Support the team with vendor invoices, agreement review/approvals, budget tracking, time tracking, and follow-up items.- Conduct project post-mortems and document key learnings to ensure processes & outputs are continuously improved.- Identifying ways to improve processes.- Collaborate with PMO teammates to contribute to ongoing operational improvements that impact the overall success of the agency.KEY CLIENTS:- SES (Satellite and ground communications provider)- Elsevier (Medical, scientific, and technical publisher that provides global information analytics)

OMNICHANNEL MARKETING-Led the American product launch of DL.MD Liquid Multivitamin in Sephora and D2C attaining targets and driving product adoption.-Oversaw all aspects of marketing campaigns at a high level, including digital advertising, email marketing, social media marketing, website development, and content creation.PROJECT MANAGEMENT-Set team priorities, maintained schedules, supervised performance, provided guidance and motivation to drive optimal performance.-Read all reports submitted by managers to reward performance, mitigate issues, and resolve problems.TEAM MANAGEMENT-Oversaw Accounts, Digital Advertising, Social Media, Design, and Production departments.-Promoted employee buy-in of organizational objectives by implementing weekly town halls, monthly team outings, quarterly 1-on-1 chats, and biannual performance reviews.-Maintained optimal staffing levels. Tracked workflows, initiated recruitment, reviewed applications, conducted interviews, and hired qualified candidates.BUSINESS DEVELOPMENT-Reduced client churn rate from 54% to 12% annually.-Recommended business-building ideas, both for the client’s business and for our agency.OPERATIONS-Created digital organizational filing systems for all graphics, photos, videos, animations, content calendars, briefs, campaign plans, strategies, and reports.-Implemented a Kanban-style application to assign, track, collaborate and review project components.FINANCIAL -Monitored and improved P&L. Decreasing operating costs through renegotiating with suppliers, optimizing software subscriptions, and reducing employee resignations by 73%.-Identified ways to grow service offerings and new revenue opportunities.-Adjusted retainer and rate card rates to reflect inflation and competition.STAKEHOLDERS-Provided strategic advice to the owners including the above-mentioned operational implementations, as well as employee and client recommendations.-Provided monthly reports to keep owners informed.

PROJECT MANAGEMENT-Managed numerous projects from ideation through creation, editing, execution, and analysis across various initiatives, such as digital advertising, social media, email, SMS/WhatsApp marketing, landing pages, production, design, and copywriting. DIGITAL ADVERTISING-Contributed to the creation of audiences ensuring meaningful size & low overlap among platforms. -Developed campaigns for each stage of the sales pipeline taking consumers on a journey down the funnel through various campaign objectives including reach, views, lead gen, traffic, and conversions. -Reviewed the correct setup of audience segments in each of the bidding platforms (remarketing, look-a-like, etc.). -Verified correct set up of budgets per audience across platforms and the correct pacing. -Monitored optimization segmentation based on audience, creative & KPIs matrix.SOCIAL MEDIA-Directed and executed the creation of content calendars, edited copy, reviewed photo and graphic selection, and checked for adherence to strategy and brand guidelines. -Utilized scheduling tools including Hootsuite and Onlypult.WEBSITE DEVELOPMENT-Learned to use Shopify and developed websites for clients including setup of Payment Gateway, shipping, and tax settings, connecting accesses with fulfillment partners, uploading blogs, podcasts, copy, and images. -Contributed to the development of wireframes.ANALYTICS-Interpreted data from Google Analytics, Facebook Business Manager, and website back-ends to evaluate important metrics that impact website traffic, campaign ROI, and client success. -Prepared and presented insightful reports for the client’s marketing campaign’s performance. ACCOUNT MANAGEMENT-Served as daily client contact for multiple business owners, and marketing/brand managers. -Became an expert in the clients’ category and served as a brand ambassador. BUSINESS DEVELOPMENTResearched, prepared, and presented pitch decks to potential new clients.

OMNICHANNEL MARKETING-Worked closely with our digital agency to develop our social media and digital advertising strategies including website banners, pop-ups, landing pages, search and display ads, Facebook and Instagram ads, and email newsletters. -Worked closely with our PR agency to obtain reviews from publications, blogs, and influencers, have our activations and promotions in relevant media, and strategically nominated our restaurants and bars for awards.-Executed traditional media buying strategies from research and negotiation through purchase and monitoring across print, radio, and signage. PRODUCT MANAGEMENT-Performed thorough analysis of the competitive landscape in Dubai and adapted the Canadian brands’ buyer personas to reflect the local market. -Successfully created experiential products that answered the desires of the brands’ local target market, overseeing these products from development to promotion. This required close collaboration with the Toronto-based marketing director, the Dubai restaurants’ managers, chefs, event sponsors, and partners, as well as PR and digital agencies. Experiential products included: Gentleman’s Night in partnership with a barbershop and men’s dress shoe brand, Canada Day in partnership with Canadian Business Council, Tragically Hip final concert viewing party, guest chef dinners, and International Women’s Day event in partnership with Stylist magazine.BRAND MANAGEMENT-Correctly aligned the venues with complementary brand partners, media, influencers/celebrities, and events. -Ensured brand consistency across all customer touchpoints including their experiences within the venues. -Directed food, venue, and atmosphere photo/video shoots that both captured the brands’ essences and told a visual story that would entice customers. AWARDS: BBC Good Food Awards Best New Restaurant in UAE, Ahlan! Hot 100 Restaurants, and TimeOut Dubai Restaurant Awards Best North American or Caribbean Restaurant.

EVENT CLIENTS INCLUDED: AirCanada, Canadian Business Council, Esquire, Internations, LALIQUE, Tiffany's, Sephora, South African Consulate General, and Villa88.PROJECT MANAGEMENT-Developed department policies, forms, and procedures. -Assisted in pricing our event menus, packages, and rentals. -Drafted internal team deliverables and timelines for each event.BRAND MANAGEMENT-Ensured that the clients’ journey from discovery and consultation through post-event provided a consistent experience that matched our brand’s personality - this included having branded event decks and branded cards and gifts after the completion of their event. ACCOUNT MANAGEMENT-Offered a consultative approach to clients on how to bring their events to life while managing expectations. -Interacted directly with numerous clients as day-to-day project lead across multiple events and properties. -Provided clear timelines related to site visits, tastings, menu decisions, final guest count, venue design, entertainment, AV equipment need, and props/décor delivered. -Negotiated price and deliverables with clients.EVENT PLANNING & MANAGEMENT -Directed attendee event experience plan and presented related new and competitive concepts to clients for events ranging in size from 20 to 350 guests.-Negotiated and secured services from vendors and artists based on client criteria. -Interfaced with venues and suppliers to deliver first-class experiences for guests and clients. ---------Conducted pre-event and post-event debriefs for internal teams and stakeholders. -Provided onsite leadership and team management.BUSINESS DEVELOPMENT-Representing the brand and network with potential clients/partners at events, such as Arabian Travel Market, Abu Dhabi Grand Prix private viewing events, and regional events by Esquire, TimeOut, and Conde Nast Traveler. Utilized personal network and developed new relationships with decision-makers to drive event sales.

BRAND MANAGEMENT-Worked closely with Pop's agency partner to create Pop’s brand guidelines, website, and marketing collateral. -Create strategies and campaigns to entice diverse target audiences to attend events, and clients to hire Pop for their upcoming events. WEBSITE MANAGEMENT-Researched and developed website content. -Communicated with preferred vendors and artists to collect data and upload details to the website. -Maintained an up-to-date website by publishing photos after events and announcing upcoming public events. SOCIAL MEDIA STRATEGY-Developed Pop’s brand voice and used it to write Pop’s social media copy. -Owned Pop’s social media channels from strategy through posting and community management.PROJECT MANAGEMENT-Drafted Gantt charts and budgets. Developed meeting minutes and followed up with action items. -Flagged issues and delays as they arise. -Provided weekly status reports. Evaluated events, and produced final reports. EVENT PLANNING & MANAGEMENT-Brought creativity when ideating and planning events both behind the scenes and directly with clients. -Organized, coordinated, and deployed awards, charity, and corporate events while focusing on delivering superior customer service.-Managed caterers, photographers, videographers, musicians, MC and presenters, decor and installation contractors, audio-visual technicians, hostesses, and venue's management team.-Solicited feedback from clients to assess event success and uncover opportunities for improvement.Managed website and social media.

-Managed all aspects of site selection including site research, visits, contract review, and negotiation.-Coordinated with designated AV and printer vendors. -Researched, selected, approached, and served as the point of contact for the judging panel, award presenters, and conference speakers. -Oversaw venue set up, onsite registration, AV set up and testing, and coordinated with MC, presenters, and performers to ensure all were briefed and in position on time. -Advise on regional characteristics.

-Gathered information from the publisher, editor in chief, brand manager, and sales director to develop event objectives and details. -Attended frequent planning, vendor, and logistics meetings. -Ensured excellent attendance & event execution of the 1st InsideOut Awards.-Updated database and attained RSVP from all invitees. -Produced new event concept successfully, implementing adaptable management to resolve human unpredictableness.

PROJECT MANAGEMENTDeveloped and maintained project schedules by tracking all the teams’ progress, proactively performed risk management analyzing processes for potential issues, and made adjustments accordingly. The project was completed ahead of the client’s deadline which led them to contract TECHWORLD for a second project. CROSS-FUNCTIONAL & REMOTE TEAM MANAGEMENTLiaised between engineers at the client's facility in Saudi Arabia, the technical writing team in Dubai, the production team in India, and voice artists in Canada to facilitate communication, drive project progression, and report project developments to senior management.

• Design and handcraft earrings, selling locally and venturing into national retail upon incorporation.• Launched brand image by creating personas and featuring them in the collections photo-shoot.• Created and managed Wordpress website, Facebook, and Twitter in order to showcase merchandise and gain exposure.• Planned the premiere party including booking the location, live entertainment, photographer, an event model, and created and distributed promotional material.

• Managed & maintained online presence of most recent inventory through Facebook, Twitter, Tumblr, Constant Contact, and YouTube.• Initiated and executed branding, PR, and marketing strategies to increase sales to current clients.• Designed and created content for brochure to be distributed to established and potential clients.• Researched potential clients, made contact, and booked sales appointments, including selecting appropriate headers of fabric to display during the meetings.• Communicated with textile mills in China and Korea, and connected with fabric researchers in the US to make fl uid sales.• Assisted in the restart of Imperial Nation (menswear company) including inventorying stock and updating online database and structuring Imperial Nations image through web design, advertisements & social media (Facebook and Twitter).

• Recruited during the April show by the designer to assist with her September show.• Assisted designer with backstage set-up and preparation.• Dressed models, organized line-up, and ensured a smooth show.

• Researched and organized resources for numerous aspects of community events designed to display company’s commitment to philanthropy.• Brainstormed, planned, and collaborated to make events as profitable and efficient as possible.