- Serve as the cross-functional marketing owner while integrating campaign development and execution across teams with a particular focus on marketing to technical decision-makers (CTOs/CIOs) and developer audiences.- Develop and execute campaign plans and other top-level initiatives to generate demand and meet/exceed pipeline & revenue targets.- Leveraged data and insights to inform campaign strategy, content, and tactic mix, and then worked cross-functionally to oversee the execution of programs.- Partnered closely with Product Marketing and Content teams to build, manage, and optimize campaigns aimed at technical audiences, including identifying the right channel mix, content, and assets to build developer and technical decision-maker engagement.

- Provided global regulatory position, perspective, and expertise regarding advertising and promotion to internal and external customers/ business partners.- Responsible for global codes of practice, regulations, and guidance that impact advertising and promotions.- Negotiated and resolved the majority of decisions with Marketing, Legal, Product Development, and Public Relations. - Conducted analysis and compiled research to advise leaders on best practices and industry trends.- Delivered high-quality actionable advice through both video-based and face-to-face presentations and discussions with clients.- Managed all Paid Search Campaigns for various product lines and promotions.- Remained ahead of the curve on developments and issues within these specified areas as well as applicable adjacent areas.- Built digital marketing and engagement roadmaps, refined existing strategies, and developed strategies to take advantage of emerging industry trends.

- Qualitative and quantitative research to understand and tailor approaches for customer pain points.- Identified impactful product opportunities by working with product managers, data scientists, creative, and other team leaders.- Retained and grew customer base through targeting, segmentation, product positioning, value propositions, essential messaging, marketing channels, and strict budget adherence.- Managed all Paid Search Campaigns for ~40 clients simultaneously.- Drove web traffic and conversions through content and product marketing, SEO, digital, and blog content.- Monitored marketing metrics for all campaigns; compiled analytics and insights.- Constantly identify new strategies, methods, and tactics to execute marketing goals.

- The individual in charge of supervising a team of creative professionals, experts in digital marketing, and the overall marketing approach for the organization.- Assessing the impact and success of the marketing endeavors through consistent reporting and analysis of relevant metrics.- Discovering innovative approaches to attract and gain new customers, while constantly adapting and refining strategies.

- Oversaw the management of Paid Search Campaigns across multiple product lines and promotional activities.- Conducted interviews with a diverse range of individuals including physicians, department chairmen, clinicians, patients, and other relevant sources.- Ensured maximum exposure and active participation across all platforms, including both established and emerging ones.- Employed captivating visuals and intelligent packaging to enhance engagement and achieve the highest conversion rate.- Implemented real-time engagement strategies to capitalize on distinctive opportunities presented by the audience.- Collaborated with audiences, guests, and celebrities to curate and gather creative ideas. - Identified and analyzed current trends to optimize the development of unique and innovative social strategies and campaigns.

- The main emphasis is on nurturing leads and utilizing email marketing techniques to engage with potential customers.- Oversaw the management of Paid Search Campaigns for a range of services and ongoing promotions.- Successfully crafted SEO-friendly content that effectively reached the intended target audience.- Devised and executed a content marketing strategy to enhance brand visibility and engagement.- Responsible for managing social media accounts across multiple platforms.- Achieved significant improvements in overall website traffic, search engine ranking, and conversion rate.

- Contributed significantly to the attainment of business excellence objectives at the nursing center.- Supervised census, billing, accounts receivable, Medicaid application tracking, and other financial functions.- Directed a team consisting of an Assistant Business Office Manager, Bookkeeper, and Receptionist.

- Maintained residency program accreditation, PCMH certification, MSSP – Quality Measures and Performance Standards (Meaningful Use, PQRS, and CAHPS), residency recruitment, resident education and wellness.- Responsible for weekly analysis of all medical billing and coding reports. - Provided career development mentoring for managers and led workshops to train managers on how to be effective at career development with their own employees. - Led workshops for all systems including Greenway (EHR); Phytel Outreach, Insight, and Coordinate; Cerner; IDX and Compass; and New Innovations. - Assured resident records were compliant with JCAHO requirements and guided clerical staff in maintaining EHR records. - Participated with the Program Director / Assistant Program Director, residents/fellows & faculty in program evaluation, remediation of deficiencies & development of "best practices" improvements to ensure accreditation standards are met & maintained.- Managed dual allopathic / osteopathic residency program including all operational activities. - Responsible for hiring and management of all nursing and office staff personnel and hospital interpreters. - Worked with EMS & Community Paramedics to provide patient-centered medical services for indigent patients and high-utilizers of the ER- Organized residency program workload, monitored status of work in progress & kept the Program Director informed of activity priorities & deadlines. - Provided guidance on performance & productivity issues. - Provided management support to residency program personnel (faculty, residents & staff) by interpreting organizational & departmental policies, standards, operational procedures & guidelines.- Advised Program Director and assisted in responding to & resolving resident issues & program administrative problems. Used Lean Six Sigma methods including A3's, SIPOC methods, and DMAIC improvement cycles to identify and address problems.

- Appointed to lead the entire marketing function during a strategic redesign period at the firm. - Assumed majority of marketing, advertising, public relations, and proposal production responsibilities & accountabilities previously helped by the owner and various project managers. - Led the development and implementation of annual marketing plans that resulted in solid benchmarks, sales goals, and marketing initiatives. - Led efforts to expand market share by differentiating client service offerings. - Managed web content and all interactive media components. - Developing standardize presentations and proposals (RFP). - Drove the implementation and adaptation of CRM software that resulted in improved lead tracking and reporting efficiency for the entire sales and project management team. - Developed and implemented social marketing strategies to support growth for target market. - Developed and implemented multiple marketing campaign initiatives including both direct mail and e-mail marketing campaigns.

- Responsibilities included substantial advertising, marketing, logistics, public relations, international management, and sales. - Hired initially as a Marketing Director to revamp company image including creating new company logo, promotional materials and website, identify and develop new target markets, and initiate new sales and public relation campaigns. - Implemented new marketing campaign initiatives, which resulted in an increase in annual revenue from $1.6 million to over $4 million within the first 24 months. - Oversight of 150 employees based in three countries. - Promoted to Senior Vice-President and President 12 months thereafter. - Gross revenue in the third year topped $5 million. - Assisted in growing the company to attract buyers who purchased all of the international locations including assets and employee contracts in 2009.

- Oversaw and managed the day-to-day operations of the medical office, ensuring smooth functioning.- Streamlined front office and clinical operations by effectively assigning tasks and utilizing resources.- Handled billing processes, including specific diagnosis and procedure codes, to insurance companies.

- Traveled throughout the southeast United States selling large group insurance policies (50-100K lives) - Collaborated with both Small and Large Group Sales Representatives in order to create maximum efficiency of the entire department. - Positions held with the company ranged from Customer Service Representative to Medical Records Administrator.