Amelia Lazarus Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Working within Burnet’s Marketing and Communication Team, my role involves:• Planning, curating and implementing digital communications aligned with the Institute’s vision, strategic objectives, and research programs• Managing the Institute’s corporate website, analytics and measuring performance• Working closely with team managers on major campaigns and outreach• Social media marketing• People and stakeholder management

Generalist role in B2B technology services & consulting:• Managed company blog content and website, engaging in SEO optimisation and copywriting to achieve a 32% increase in site sessions (2021 vs 2020)• Achieved a 53% follower increase over 2 years across LinkedIn, Twitter and Facebook social media platforms• Collaborated with diverse internal and external teams on campaigns and content, working with executives through to interns to support team objectives and deliver… Show more Generalist role in B2B technology services & consulting:• Managed company blog content and website, engaging in SEO optimisation and copywriting to achieve a 32% increase in site sessions (2021 vs 2020)• Achieved a 53% follower increase over 2 years across LinkedIn, Twitter and Facebook social media platforms• Collaborated with diverse internal and external teams on campaigns and content, working with executives through to interns to support team objectives and deliver on company-wide strategy• Developed branded content assets, including: print and digital brochures; email marketing campaigns and automation sequences; video scripts; social media copy and graphic design; case studies, blogs, articles and press releases; presentation decks; video recording and editing; website copy; event exhibit collateral• Developed logo and built website for Lapis sub-brand launched late 2020, in consultation with the project team• Worked with business leaders and a dedicated working group to develop and deliver on a corporate strategy to contribute to the UN Sustainable Development Goals. Researched and introduced an annual reporting framework to track and measure company progress. Show less

Selected projects: Branding for Feed My Mind by Anthony Ross podcast (2019), Branding for ‘Launch Your Marketing Career’ (2019), Publication design for Braveda (2019), Book cover and social media design for 'Hacking for Agile Change' (2017) and ‘Change Management: The Essentials' (2019) by Lena Ross

Melbourne, Australia

Design and promotion of bi-monthly print and digital publications distributed across newsagents nationwide:• Coordinated with writers and suppliers; executed organic and paid social media promotions; identified engagement opportunities; maintained customer database

Melbourne, Australia

User experience design, account management and administrative support:• Assisted in designing and building web pages, optimised websites for improved user experiences, created graphic designs, optimised copy, assisted with client queries, and engaged in project and task coordination

Melbourne, Australia

Branded assets and administrative support:• Designing mobile, web and email banners, copywriting, image editing and retouching, copywriting duties, content management, creative collaboration. General duties included creating mailing labels and packing orders.