APAC Head of Marketing focused on achieving marketing KPIs related to leads, meetings and sourced / influenced pipeline. Drive strategies and marketing results for Asia Pacific across all aspects of marketing, from brand awareness to pipeline development. Build and execute multi-touch and multi-channel tactics, including identification of where and how to invest in driving growth, use data to drive decisions to identify where to focus on pipeline creation and optimization efforts, and leverage the full marketing mix to achieve results. Build collaborative working relations across the business to create shared, results-focused outcomes with Sales. Accountable for building high-performance teams and promoting talent growth.

APAC marketing campaign lead and is accountable for APAC demand generation funnel, targets and outcomes for enterprise and midmarket customer segmentsDefine digital marketing programs and processes to win new logo and retain installed base customersAccount Marketing framework design and implementation for enterprise and vertical segments – account analysis, digital buying intent account analysis using 6sense and Bombora, targeted digital tactics to drive customer meetingsStrong collaboration with global campaigns teams, field marketing and country sales teams to plan, track and monitor leads, marketing pipeline performance and budget for APAC

APAC Marketing lead for Operations & Digital, managed APAC Webinars, social media, paid media and nurture email campaign to generate demandDeveloped and launched first APAC marketing dashboard to understand contacts coverage, engagement, marketing sourced pipelineDeveloped APAC multi-touch nurture email campaignStrong understanding of business objectives and collaborated with field marketing teams, sales, sales operations to plan, track and monitor leads, marketing pipeline performance and budget for APACDrive rhythm of operations for APAC marketing which included reporting & analytics; budget management, communication and APAC, field, global stakeholder engagements

APAC Integrated Marketing Campaign Manager- Built and led a global strategic and integrated launch process-Collaborated with HQ-APAC-field to deliver integrated plans and to roll out new initiatives and tactics to achieve campaigns & launches objectives- Executed virtual events in China and ASEAN; worked with new publishers which acquired 50% more contacts in the enterprise accountsAPAC Paid Advertising and Search Marketing Manager- Developed and implemented end to end processes which included planning, executing, reporting and reviewing digital paid advertisements - Worked closely with the global digital advertising team, in collaboration with regional marketing stakeholders, designed digital advertising programs to achieve business goals.- Over delivered leads and content views through digital media to drive demand and awareness for NetApp products and solutions- Serve as a subject matter expert for digital media activities and provide recommendations for media optimization- Manage a team of agencies and annual budgetAPAC System Integrator and Service Provider Marketing Manager - Built marketing campaigns to drive awareness and demand for NetApp and Service Providers cloud offerings- Developed and launched first-ever campaign with Service Providers to drive cloud offerings