- Defined and implemented the company’s marketing strategy on a bootstrapped budget with limited resources, ensuring cost-effective yet impactful campaigns that drove brand awareness and community engagement- Managed communications and stakeholder engagement across a diverse audience, including a team of freelance practitioners, customers and both public & private sector organisations.Collaborated with partners to define, develop, and deliver community programmes mentoring local young people- Planned and managed events, including talent management for showcases, boosting brand awareness & community engagement- Spearheaded the branding, visual identity and creative direction of the business, overseeing all graphic design and ensuring consistent and compelling messaging - Doubled annual revenue by implementing successful campaigns and fostering strong community connections- Navigated a competitive market by building a strong brand identity and fostering a loyal community, growing the company’s online community by 4x- Executing on a variety of aspects of client projects, from photography and video directing; editing and design; through to event management and development & delivery of industry masterclasses.

Founded a marketing agency which provides a comprehensive range of marketing services, including copywriting, written content creation, social media content creation, visual services (e.g. photography, videography & graphic design), podcasting, strategy, branding, consultancy and more, helping clients to effectively engage their audiences. Worked with a range of businesses from start-ups including local health and wellness brand, Bawo Wellness, who opted for a full start-up branding package, through to established, luxury travel company, Journeysmiths, during their rebrand & website redevelopment.

- Led, managed and developed a diverse team of 6 marketers, with varying levels of experience and expertise to generate over £1m of pipeline annually- Defined and developed a multi-channel marketing strategy, plan and calendar for both internal and external communications- Key member of the Senior Leadership Team, driving the business strategy and culture, and leading the wider workforce- Managed internal and external stakeholder relationships, from cross-departmental teams and the Board of Directors, to customers, key partners and agencies- Collaborated with the Head of HR to develop and execute the employee engagement and internal communications strategy, including the introduction of a People Champions programme, the Annual Culture Awards and Employee Feedback survey- Worked closely with the Heads of Sales, Customer Success and Product, and worked in partnership with the Managing Director to achieve business goals- Effectively managed a marketing budget of circa £325k annually, reporting on spend and ROI- Refined the go-to-market proposition and tactics to hit ambitious growth targets, with accurate forecasting of results

- Defined, managed and enforced Orlo’s brand guidelines across the business, ensuring consistent messaging and the tone of voice is maintained across all channels- Worked closely with the Head of HR & Director of Marketing to develop and deliver internal communications related on behalf of the revenue team, keeping employees across the business informed and engaged in regards to sales and marketing activity- Created compelling marketing content in a variety of formats from infographics to blogs, videos to emails and everything in between- Effectively planned and managed time to ensure new content was available to distribute in line with the marketing calendar and repurposed existing content to work as hard as possible - Managed and executed internal and external email communications strategies to keep employees and customers up to date with insightful content, exciting innovations and engaging events on a weekly basis- Collaborated with other members of the marketing team, and the wider revenue team, to develop and deliver effective campaigns

Owned the overall content and PR strategy, creating compelling content in a variety of formats to support marketing and sales efforts

- Drove the events marketing strategy; effectively managed the budget; and end-to-end planning and execution of all internal events and external event sponsorship and attendance. - Appointed in this position following Upland Software's acquisition of Rant & Rave, which formed part of its CXM Solution Suite.

Leading the Public Relations (PR) activity for Rant & Rave - from securing bylines, to issuing announcements of service, and everything in between. Through the production of powerful content that tells compelling stories, I ensure Rant & Rave's media coverage effectively builds customer (and investor) interest, increases brand awareness and credibility, and supports wider organisational messaging and goals. Primary responsibilities include creating, executing and reporting on our PR plan, in partnership with an external agency, and managing relationships with key stakeholders, both inside and outside of the business. In parallel with PR, I focus on the planning, preparation and execution of both sponsored and Rant & Rave events - from liaising with external suppliers, to attending events and generating leads. In association with the Brand & Campaign Manager and Business Development team, I also manage pre- and post-event email, social media and campaign activity.Additional responsibilities include using my creative copywriting skills and working collaboratively with other members of the Marketing, Sales, Customer Success and Product teams - and our customers - to create: new collateral, video and written case studies, customer testimonials, award entries, blogs, website content, emails, social media posts, and support with campaign and event materials.

Responsible for building and developing relationships with prospects in the retail, manufacturing and technology sectors. Through sound account profiling, planning and pipeline management, I generated £3.9 million worth of new opportunities, which led to £1.6 million in new business. Working closely with the Sales, Solution Consulting and Marketing teams, I planned and executed effective video, email, social and direct mail campaigns, generating customer interest and moving prospects down the sales funnel. Event attendance was essential for this role - networking to increase brand awareness, generate new leads and nurture existing ones.

Working with clients to develop effective marketing strategies, enabling them to maximise brand exposure, build confidence in their company and ultimately, meet aims and targets. This requires an in-depth understanding of the organisation, their product and competitors, as well as the ability to establish relationships, build rapport and communicate excellently.

Utilising excellent communication skills and a propensity to manage workloads effectively and efficiently, prioritising as necessary, I worked closely with the CEO, supervised a small team and liaised with various departments, to create, implement and analyse commercial and marketing strategies. By working in line with the company’s high-level aims and objectives, I was able to increase brand awareness, grow sales and exceed targets.

An enthusiasm for fashion and a desire to acquire new skills and knowledge, led to an internship that developed my commercial awareness, within a dynamic head office environment. Being confident and adaptable, I enjoyed a variety of tasks, which often demanded thorough knowledge of products, trends and competitors.

My exceptional interpersonal skills, combined with a genuine passion for the product I was selling, and comprehensive knowledge of current trends, enabled me to provide outstanding customer service. By adapting my style of communication to suit each customer, I understood and met their needs, enabling me to upsell, close sales and meet and exceed targets.

In this high quality private care home for the elderly, my responsibilities included serving meals in a busy dining room to residents and ensuring that the kitchen was clean, tidy and well organised enabling other members of the staff to work efficiently. This position demanded excellent communication skills as I was responsible for ensuring the elderly residents were happy with the service provided, discussing their requirements, suggestions for improvement and gauging their current level of satisfaction.

Providing support to the Managing Director and Sales & Marketing Directors by conducting market research to identify potential new customers, making first contact with prospective customers to further identify their needs and following up this initial contact to create meetings for the Directors with these leads. My role also included telephoning Marketing Directors of companies to promote the service, writing sales letters and emails and undertaking an email campaign.

Initially employed as a sales assistant in this busy high street jewellery and beading supply store, my role rapidly developed to include responsibility for creating window and in-store displays and assisting with workshops for both adults and children. Additionally, I designed and made jewellery both as bespoke pieces to meet individual customer requirements or for general sale in-store once I had identified current and emerging product trends.