Amelia Ortiz Email & Phone Number

Madrid, Comunidad De Madrid, España

• Creation of the new Loyalty Programs department for international business development in Europe, the Middle East and Africa.
• Positioning of Zippo as a brand specialized in offering exclusive and personalized products for premium corporate gifts, establishing a new quality standard that distinguishes the brand in the market.#Loyalty.

Madrid Y Alrededores

• Management and optimization of all IQOS digital platforms for Spain, Portugal and Andorra (Web, SEO, Social Media, iOS App and Web App, Ratings & Reviews, Blog, Store Finder...)
• Launch of the first IQOS Loyalty Program (IQOS Club Spain and IQOS Club Canary Islands), both locally managed and selected by HQ as European Best Practice. The platform offers ecommerce capabilities, dynamic content.

Madrid Y Alrededores, España

• IQOS ecommerce website management for Spain / Andorra / Canary Islands: content creation and implementation according to business needs.
• SEO: Technical improvements on the web, development of SEO-oriented content, IQOS blog maintenance, integration with Bazaarvoice for user ratings capabilities to increase traffic and awareness.
• Management of channels in social networks (6) and Listening in social networks. Management of the Social media channels of 4 memberts of the Top Management Team.
• Digitalization of Retail channel (point of sale). Milestone: Web traffic has increased +175% in one year, social media followers +117%.

Madrid Area, Spain

• Selected as part of "Decide your Journey" Fast Track Program at Philip Morris International for new european digital talents with the possibility of working in 2 different countries during 2 years.
• Coordination of digital projects for the Iberian cluster: Spain, Portugal, Canary Islands and Andorra.
• Relaunch of the IQOS ecommerce website for Spain / Andorra / Canary Islands and Portugal (web 1.5 and 3.0 launch) and content development according to business needs (launching new products, promotions,...)
• Microsites creation for lead generation campaigns and specific on page solutions to capture leads.
• SEO improvements: Technical improvements, development of SEO-oriented content and launch of IQOS blog.
• Launch of Live Chat on the web.

Lausanne Area, Switzerland

• Selected as part of "Decide your Journey" Fast Track Program at Philip Morris International for new european digital talents with the possibility of working in 2 different countries during 2 years.
• Define and develop CRM strategy for RRPs for IQOS in Switzerland for retention and acquisition.
• Communication strategy definition, planning and development for each segment and step of the customer journey. Languages: French, German, Italian and English.
• Implementation of loyalty initiatives, key segments and customer journey milestones to define the dripping strategy and email mk journeys.
• Lead generation & acquisition campaigns from other owned DB. Launch of push notifications through IQOS app.
• KPI measurement plan and first CRM dashboard definition for CRM improvement.

Barcelona Y Alrededores, España

• Product Management of all the range of products for Spain and Portugal.
• Media plan management and coordination of three corporate events for the Formula 1 GP Pirelli 2015, Open Doors, Events, Local fairs (BIEMH, Expomecanica, Metalmadrid, etc.)
• Launch of new products and new packaging including 100% portfolio renovation in Iberia.
• DIREX Project Management for IVECO, New Holland and Case to improve invoicing processes and sinergies.
• Launch of the first Loyalty Program from the Brand in Spain with B2B and B2B2C activations.
• Implementation of specific and tactical marketing actions in point of sale including the leadership of PETRONAS brandind for more than 500 workshops in Spain and Portugal (European Best Practice in only one year since.

Madrid Y Alrededores, España

• Business Analyst for the markets of Germany, Spain, Portugal, France, Italy, England, the Nordic countries, Benelux, Austria and Switzerland in the European Central LATAM Airlines Group.
• Responsible for analyzing consumer behavior onsite, sales and flight seasonality, consumer insight, demand, coolhunting, trendsetting and customer segmentation for each European market, divided in 5 key segments.
• Preparation of briefing content for the 10 European sites, onsite coordination of tactical actions, business and channel alignment and briefing creation for the creative agency.
• Negotiation of international agreements for Kayak and Skyscanner Metasearch integration with the European market. Management of investments, costs and monitoring of channel activity.
• Market segmentation for the setting and implementation of the positioning strategy for the search agency (guidance for the agency in keywords definition for SEM/SEO).
• Coordination and departments alignment to launch international online marketing campaigns and other channels (Contact Center and Airport Points of Sales).

Madrid Y Alrededores, España

• Planning, budgeting and forecasting of commercial campaigns aimed to final customers and presentation of the business plan to the national network of BMW and MINI dealers.
• Monitoring of sales and goals achievement of the dealer network, marketing campaigns analysis and dealer campaigns ROI.
• Incident resolution of the dealer network and B2B management.

Barcelona Y Alrededores, España

• Responsible for all market research activities and customer segmentation for the national network of dealers and sales force.
• Analysis and development of sales to main customers, offers, orders and dynamic tests for the setting of sales targets.
• Organization of two editions of the FurgoVolkswagen event for heavy users of the full range of Volkswagen Commercial Vehicles to increase bond and loyalty to the brand.
• Supervision of the negotiation and implementation of trade marketing actions for large fleets and individuals coordinating the sales, financial and billing department.
• Preparation of the price index of the entire product range for the Marketing Department.

Wiesbaden Y Alrededores, Alemania

• Collaboration in defining the brand positioning and communication strategy.
• Responsible for organizing the first international event for the top 50 European customers in Panasonic Maketing European Headquarter and events or fairs coordination for B2B customers..
• Sales analysis and market research of the European market for the definition of the European Business Plan aimed to subsidiaries, SWOT analysis, budgeting and creation of the European Price Index for the analysis of.

Madrid Y Alrededores, España

• Head of the press office for main accounts and coordination of seminars oriented to spokespersons training.
• Implementation of the strategy of internal and external communications, corporate event management, press conferences and promotional material.

Barcelona Y Alrededores, España

• Support for the implementation of the agreements reached with European Asian suppliers (China, Japan and Korea) for the improvement of the supply chain for main customers: Cepsa and Securitas.
• Negotiation and signature an exclusive agreement for the sale of security cameras from Norbain supplier, exclusively in Spanish territory.
• Database management, direct marketing actions and newsletter design.

Master In Digital Marketing And Social Media, E-Commerce Y Marketing Online

Objective: To master skills as a professional expert in E -Commerce and Online Marketing. Focused on the development of professional.

Mobile Marketing & Apps - Intensive Program 2018

Training provided by Actualizatec Consulting, a mobile marketing and innovation consultancy located in Barcelona. Specialized training.

Master Class In Digital Acceleration, Stockholm -, Digital Communication And Media/Multimedia

• Digital Evolution • Key trends and drivers of change • From Customers to Collaborators • Creating Value Creatively • Understanding.

Crucial Conversations Training, Management, Https://Www.Linkedin.Com/Company/Crucial-Learning/

Communication and Persuasion

Mobile And Social Media Marketing, Mobile & Social Media

Masters In Business Management

CITIUS Grant

Daad Grant, Negocios Internacionales/Comercio Internacional

"Internationaler Ferienkurs für deutsche Sprache, Kultur und Wirtschaft" (Escuela Internacional especializada en el estudio del idioma.

Ba, Advertising And Public Relations