• Analyze and create key trend reports, curating reference imagery and formulation directive.• Creation of new core and trend product concepts, working closely with the Creative Directorand Founder• Research, source and procure all formulation, primary and secondary packaging and manageCPA’s, whilst working to achieve launch dates and required company GP’s• Work closely with commercial team on creation and implementation of a 2 year productstrategy and life cycle• Negotiate and agree costs with key suppliers that enable projects to come in on budget• Responsible for all brand campaign imagery from concept to execution• Direct on set at key photo shoots working closely with photographers, MUAs and Stylists• Coordinate and source all talent, props and studios bookings• Work with in-house design team to create packaging and innovative ideas• Direct contact for a catalogue of national and international suppliers• Brand representative for key press events across Europe and North America• Selected on air Brand Ambassador within European retail media market• Assist in the identification and development of business building ideas and workwith other team members to execute the plans that meet investment criteria

• Work with models, photographers, and stylists to develop their online portfoliosfor the Ford Models website• Edit photos for the website through the use of Photoshop• Coordinate weekly open calls for the agency• Responsible for accounting for various stylist expenditures through the use of Excel• Answer all incoming calls to the agency and direct the lines to the appropriate directors