Leading integrated strategy for WPP Open X for The Coca Cola Company brands across Europe.

We are London’s oldest youth football club. We exist to provide quality coaching and competitive football within an inclusive and supportive environment, at the lowest possible cost, for as many children as possible. We want to inspire all our young players to win with grace and lose with dignity, always with a love of the game and the spirit of fair play.

I am an Adjunct Professor teaching on the Global Advertising & PR MA degree course.

THE STRATHACK® COMPANYExpert brand solutions for businesses and organisations. Delivered at speed through our StratHack® methodology.Placing collaboration, iteration and imagination front and centre. StratHacks® are our “strategy-hackathons.” StratHack® clients span categories enabling fresh perspectives. These include Google, Sky and Carlsberg, scale-up’s such as War Paint; Make Up For Men, DAZN, & start-ups, often with Google Campus Accelerator, as well as organisations such as Somerset House, UN World Food Program & Almeida Theatre. We know that the big agency model doesn’t work for all clients Too long, too layered, too expensive. So we work fast flat and flexibly.Our starting point is strategy. We know that in these times of social, political and cultural flux, clear and actionable strategy is needed more than ever. Our passion are brands We believe that a clear brand is the most powerful business tool an organisation has. We know that excellence is everywhere So we partner with extraordinary freelance thinkers from across the UK and around the world. Bespoke teams focused on the client challenge. We believe that smart talent wants to work with others, not for others. We believe that clients want a different, more collaborative working relationship with talent to get to better ideas and smarter strategies, faster with less fuss and at a fairer price.So that is what Fawnbrake has been established to do.A new Operating System for brands and businesses, built for the realities of 21st century working life, providing clients with big agency thinking without big agency overheads, in an efficient, effective & enjoyable way.

I spent the last months of my mother's, Naseem Khan, life as her carer. We spent a lot of time in and out of hospitals. She was a brilliant woman who built a life that mattered and a legacy that ran deep. I wrote the early blueprint for Fawnbrake late one night in Barts Hospital, London. https://www.campaignlive.co.uk/article/dont-need-bleed-succeed-advertising/1435494

TBWA is the original "Disruption Company" - our vision is to be the culture engine for 21st century businesses. I was brought in with a remit of modernising the agency together with CEO and CFO and the wider executive team. This was a digital and cultural transformation role. I run the planning and strategy department (including social, UX, data and analytics) - having hired some of the brightest and best from around the world.Over the past 2 years we have moved towards being a faster, flatter and more technologically enabled company. Culture and insight is at the heart of all we do. We've launched Backslash - a global culture editorial unit; D:Live, real-time creativity and data unit and won some big and exciting new clients.Chosen to participate in Wharton Business School Future of Advertising course, 1 of 200 of "the world’s most forward-thinking executives, innovators, and academics" (their words, not mine) Wrote essay for award-winning book "Beyond Advertising" https://wdp.wharton.upenn.edu/book/beyond-advertising/

The Good Relations Group is a new brand communications, PR and CSR group aligned around a belief in "The Power of Good" - Good Actions, Good Engagement and Good Recommendation. We believe that Good is the new currency of reputation, reputation being at the same time a brand's most valuable and vulnerable asset. I oversaw the development of Triple G - a new reputational scoring system for brands https://www.marketingweek.com/2013/08/07/how-to-be-good/ which generated considerable industry press coverage and new business leads. The Good Relations Group and the agencies (Harvard, Good Relations Brand Communication, InEvidence, Corporate Citizenship) within the Group develop strategies and ideas for clients based out of insight and data that result in lasting change. The focus was on digital and cultural transformation. I was hired to be the group's first Director of Strategy charged with bringing 5 agencies with different backgrounds and culture together. I have also founded and ran The GRG Digital Academy which is a year-long training and development program for every member of The Good Relations Group. We partnered with The School Of Life, Twitter and Google to develop our syllabus.

Coming back from maternity 2 I have moved into more of a group role. Whilst still working with VCCP and clients including Microsoft and 02, I am now also working with Chime central and on the board of The Good Relations Group. My role includes developing agency strategy and positioning, innovation and culture change initiatives and digital/social strategy, reporting directing into Chime Plc's CEO Chris Satterthwaite. I am working with Ian Priest, founder of Chime Ventures, to help identify and invest in fledgling start ups. Co-Chair - Chime Plc Youth BoardMentor - Telefonica Wayra Academy (start up incubation/acceleration)Mentor - Tech City/Creative Pioneers Youth Entrepreneurs

I loved my time at VCCP. An extraordinary agency that has seen remarkably growth and success. Originally I started at Head of Strategy at VCCP Digital working alongside Steve Vranakis, Buster Dover and Claudine Allen. With a remit of deepening VCCP's digital capabilities and reputation we built up a suite of stand alone digital clients and then folded VCCP Digital into the main agency, digitalising the entire organisation in the process. We used the strategic methodology from VCCP Digital to underpin the new strategic approach of the entire agency. We won Agency of the Year for consecutive years from Marketing, Marketing Week and Campaign. CLIENTS: Microsoft, O2, Dyson, Capital One, London 2012 Olympics, School Food Trust, Comparethemarket.com / Meerkat.Developed proposition for new JV between VCCP and Resonate (Bell Pottinger Group), ICON. Bringing together interactivity of digital technologies, the brand building of advertising and real time nature of PR. Main client was Unilever. Planning Director www.icon-in-london.com http://www.campaignlive.co.uk/article/vccp-resonate-set-social-communications-pr-agency/895845Chair: IPA Strategy Group, 2010 - 2013Chair: Digital Innovation Group, Chime PlcAwards: Campaign A List 2011,2010, 2009, 2008 UK's number 1 Account Planner 2009Campaign's "Top 10 Digital Talent" 2008, number 6 in UKMentor: She Says (women in digital)Speaker: Guardian Changing Media Summit 2011, Ad-Tech 2011, 2008, 2007; Contagious 2011, London Online Marketing Conference 2009, W.O.M. uk 2008, PSFK 2007; Judge: Clio Awards USA 2008 (Content & Contact)Author - IPA Effectiveness Works (book), "Digital" chapter 2010

Clients included Orange, Boots, Sony

Clients included Coca-Cola's Dasani and Pfizer's Zyrtec

Senior Consultant in the integrated Relationship Management division - clients included Unilever, AT&T Wireless, Glaxo, Pfizer

Year 3 of Fellowship: Senior Digital Planner

I was the second year of WPP Marketing Fellows. Interviewed by Sir Martin Sorrell, Eric Salama. Mentored by Jeremy Bullmore. This was and is an extraordinary entry into the worlds of brands and communications.

Year 2 of Fellowship: Digital Media Planner & Buyer

Year 1 of WPP Fellowship: Account Manager