Amelia Townsend Email & Phone Number

Arlington, Virginia, United States

Mclean, Virginia, United States

Alexandria, Virginia

Washington Dc

Build educational and media outreach to help organizations learn the health benefits of getting a good night's sleep.

801 N Quincy Street, Arlington, Va

Led the communications and public affairs program for this 350-member trade association in Arlington, VA Supervised one associate, and managed a $430,000 annual budget.Representative Challenge: This major transportation industry is often called the “invisible giant” because it works safely, efficiently, attracting little attention. The goal was to create a consistent brand story and leverage that to achieve positive attention from Congress and local governments. Solution: Working with members and executives, we developed a consistent brand and a suite of social media campaigns, online and printed messages that positioned the industry as the most economical, efficient, safest and environmentally friendly solution to bulk transportation. Results: Increased Congressional interaction by 47%, positive media coverage by 87% and improved the open rates and responses to email campaigns.

Oakton, Va

Independent Consultant for Fortune 100 companies, new start-ups and small business clients, including a large two-campus church and a start-up universityRepresentative Challenge: The University needed support from federal, state and local leaders. Solution: Create fact sheets, train the college executives to speak effectively about the school and meet with area leaders. The final meeting was a Board of Trustee and community reception.Results: The founder of Reston allowed the college to name its business school after him.

Washington, Dc

10,000-member international trade association for pharmaceutical manufacturers. Supervised a staff of 5 and a budget of $1.2 millionRepresentative Challenges: Increase attendance and revenue for 14 pharmaceutical conferences that had been losing to new competitors. We also needed to expand outreach and brand identity to a global membership and stakeholders. Solutions: Using the 23-year-old PDA/FDA Regulatory Conference as a model, we created consistent branding, established an integrated campaign designed to distinguish the PDA/FDA conference. This included social media, video, website, news media and a targeted email campaign. We also engaged FDA experts in discussions on LinkedIn. Results: The PDA/FDA conference attendance doubled and revenue increased by $400,000.

Reston Va

60,000-member community association providing government services and events to Reston. Led a staff of 5 and supervised $600,000 annual budget.Representative Challenges: creating an interactive and vibrant community dialogue where members and international audiences could learn and participate in the Reston community; to develop a brand identity that showcased the diversity and resources of Reston and getting the community on the map as one of the “Top 10 Best Places to Live.” Solutions: I set up an integrated social and digital media program for community interaction. These included Facebook, Twitter, YouTube and a weekly community e-newsletter. All the social media referred back to the Reston website and it was all clickable and shareable. We also created a revenue-generating community magazine.Results: Social media became an international communications hub and allowed us to provide real-time communications for corporate volunteer events, educate members and provide crisis communications. A community survey showed that Reston, the magazine was the number one source for information in Reston and it also made approximately $35,000 each year in non-dues revenue. In 2012, CNN Money recognized Reston as one of the “Top Ten Best Places to Live”.

Bethesda, Md

1,400 corporate-member trade association for employers whose workforce is trained by the IUPAT.Supervised one associate and managed a $68,000 annual budgetChallenges: As the first communications director, the challenge was to create everything from whole cloth. Create a brand and identity for the 10-year-old association whose members did not understand they were members of FCA. They thought they were members of the fund that collected their dues. Solutions: Create a story brand for the organization. Working with the volunteer leadership, I trained the board chairman to communicate on camera, to make presentations to external organizations. Working with the FCA regional vice-presidents and international chapter leadership, we identified opportunities to share FCA benefits with members. Results: The Chairman of the Board became a well-known and highly effective “personality” spokesperson. The FCA YouTube channel carried member profiles with the FCA tagline and the communications program helped FCA members learn about the benefits of their organization and the news media saw us as a resource.

Falls Church, Va

Recruited to the Northern Virginia market to teach high school journalism and run a student film production unit. After one year, the principal retired and the new administration closed the film unit. As much as I loved the production, my heart was in marketing and communications

Shelby, Nc

Covered political races including that of the historical election of Rep. Patrick McHenry; covered courts and built strong relationships inside the courthouse

Charlotte, North Carolina Area

Led a talented news team that produced live news each and every day in a 24-hour news environment. Constantly juggling priorities and making lasting decisions in an instant. Signed the Iraq War on the air for this Time-Warner/CNN station in the nation’s 33rd news market

Charlotte, North Carolina Area

Worked with sales staff to create commercial campaigns for clients of TV stationsWrote produced and directed video segments for television programs including PBS, CBS, NBC and the History ChannelWorking with the “dean” of the North Carolina newscasters, we formed a company that taught executives of Fortune 100 companies, celebrities and NASCAR drivers how to communicate on camera, how to handle the news media and how to make presentations. We also devised crisis communications

Grad Certificate, Communications Technologies

School of Journalism: Online two year program in communications for the web.

Ba English, English Literature, Radio, Tv, Motion Pictures

Activities and Societies: Screenwriting Instructor, High School Institute Music-Band English, Radio, TV, Motion Pictures and Digital.