Amelia Tran's Location
New York, New York, United States, United States
Amelia Tran's Contact Details
Amelia Tran work email
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Amelia Tran phone numbers
About Amelia Tran
👋 Amelia Tran is an award-winning marketer who fuels the world’s most compassionate tech leaders. She has successfully overseen multi-million dollar budgets for some of the world’s most dynamic brands, including Google, L'Oreal, Bayer, and Shell. At iSpot.tv, a leading TV ad measurement platform, Amelia developed the digital marketing and field marketing divisions and produced iSpot's most coveted event, TV Disrupt, twice, reinforcing their dominance in the tech industry. She has led agency teams with zero turnover in 18 months.Amelia leverages her vast experience in advertising and partnerships to bridge connections through events. Through her group, Mosaic, she has connected 700+ digital marketers since 2012. Mosaic's monthly meetups are highly attended by Founders, Executives, and veterans of the marketing and tech industries. Notably, she produced events held at Spotify, which trended nationally on Twitter, and at The New School, where she held a conference that garnered international attention, and produced numerous sold-out, impactful events during Tech Week.As a speaker, Amelia shares her knowledge of marketing, leadership, and workforce culture and has taken the stage multiple times at Social Fresh and Social Media Strategies Summit. She also shares her personal experiences as a minority female in tech, offering insights on how to balance career growth while living one's best life.Amelia has been recognized with multiple awards and opportunities, including the title of Changemaker from Baruch College (her alma mater), a Fellowship with the Advertising Club of NY, and won Best Social Campaign from the Social Star Awards. Her work and thoughts are featured in Business Insider, eMarketer, Digiday, Inc., and other notable publications, and she is included in lists of top marketers and women to follow.In her spare time, Amelia advises minority and women-owned startups, connects marketers with other marketers, and enjoys traveling the world. To date, she has explored all continents except Antarctica.📨 Requests for work, media & partnerships: amelia@asteriacollective.co🎉 Connect with other marketers, follow Instagram: @mosaic.united
Amelia Tran Work Experience Details
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Head Of ActivationsMarketecture MediaNew York, Ny, Us -
Founder & CeoAsteria Collective Oct 2011 - PresentAs the Chief Marketer and Community Lead, I bring over 13 years of strategic marketing experience to drive vibrant community engagement and brand growth. My expertise spans team leadership, event planning, executive management, and full-stack marketing, including growth marketing, demand generation, product marketing, field marketing, paid media strategy, and partnerships.In my spare time, I advise minority and women-owned startups pro bono.Feel free to DM me for support or to connect about upcoming events!Recent Work:• Marketecture (Project Management & Events)• Otis AI (Marketing & Accounts)• iSpot.tv (Marketing)• MLOps Community (Growth)• MadTech (Events)• Tavern Community Coworking (Fractional CMO)• Yorkseed (Advisor)• Uplevel Digital (Paid Media)• Mosaic (Community & Events)• PomPom Fintech (Marketing)Achievements:• Alumni Award (Baruch College, 2023)• Changemaker Award for Alumni (Inaugural class, Baruch College, 2022)• Top 113 digital marketers to follow (Now Marketing Group, 2022)• Top 65 women in digital to follow (Now Marketing Group, 2022)• Global Girls in Tech Hackathon (3rd Place, 2021)• Top 61 women in digital to follow (Now Marketing Group, 2021)• Fellowship for Rising Female Leaders (Ad Club of NY, 2020)• Global Connected Pitch Competition (North America Winner, Mediacom, 2020)• Cannes Young Lions Competition (Runner Up, Mediacom, 2020)• Top 30 women in digital to follow (Now Marketing Group, 2019)• Best Social Campaign (Social Star Awards on behalf of client NYC Social, 2015)• Top 100 to follow (Marji J Sherman, 2015)Past:• PrizePool• P&G / 2016 Rio Summer Olympics• Urbana Creative• Social Media Strategies Summit• Social Diva Media• Social Fresh• Innovation Congress• Seiden• Trish RubinFeatured In:• Digiday• Streetfight• Inc.• Business Insider• SEM Rush -
AdvisorYorkseed Apr 2023 - PresentYorkseed is a global community with 16+ hubs connecting the most dynamic Founders and Investors worldwide. Headquartered in NYC, I advise Yorkseed's Founder and CEO on business, community, and event operations. I also serve as Head Bartender at our NYC events!Join any of our hubs to stay connected with local events and share resources with fellow Yorkseeders: https://www.yorkseed.co/#about -
MarketingIspot.Tv May 2023 - PresentBellevue, Wa, Us -
Director Of MarketingOtis Ai Jul 2024 - PresentNew York, Us -
Board Of AdvisorsMosaic, Networking Group Apr 2012 - PresentCheck us out! instagram.com/mosaic.unitedMember since 2012, Events Manager since 2013.Based in NYC, Mosaic is an invite-only online & offline networking group consisting of highly talented digital, tech, and creative professionals. We're devoted to helping one another grow in our careers and/or attempts at world domination.Monthly, we host happy hours and 1-2x a year, we gather talented leaders from today's top brands (Spotify, Refinery29, MTV etc) to educate our community on key topics related to the future of marketing & communications.To be a member, receive an invitation from an existing member. Curious about joining or attending one of our events? Lets chat on Twitter or IG: @AmeliaTran
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Marketing DirectorPompom Fairy Jun 2023 - PresentUs -
Chief Marketing OfficerTavern Community Coworking Nov 2023 - Sep 2024Immediate Wins:- As Partner and CMO, boosted sales revenue by 475% from Nov 2023 to Feb 2024.- Increased engagement metrics through a strategic content mix, resulting in a 61% increase from our Instagram followers and a notable 227% surge from non-followers. This reflects growing resonance with our brand and interest in community coworking. Overall interactions rose by 40% compared to the previous three-month period (Aug - Oct '23 vs Nov '23 - Feb '24).------------------------Tired of working in isolation or looking for ways to network with ppl in your industry in a fun, affordable way?Tavern partners with underutilized NYC bars & restaurants bringing communities the ability to cowork, socialize & enjoy meals together.There's an event for everyone. Really. We're community-agnostic. Are you a part of or lead any communities & want a creative solution to engage your members? We're always on the lookout for coworking cohosts. What's in it for you? As a cohost, you make *10%* of the food & bev orders AND bring new faces into your groups from our collaboration.We also partner with brands creating bespoke workshops & events. If you have a product to share with specific communities, let’s chat! Examples of brands we've partnered with to drive qualified leads: Equinox, Lancôme, Northwestern Mutual, iHeartRadio.Let's chat: amelia@taverncommunity.com -
Growth MarketingPrizepool Jun 2023 - Sep 2023San Mateo, California, Us -
Senior Director Of MarketingWorkreduce May 2022 - May 2023Boston, Ma, UsWorkReduce provides staff augmentation, service desks, and expert consulting so your digital media team can staff up fast.Leveraging a distributed model and proprietary technology, we’ve been future-proofing businesses since 2014. We’re committed to finding the best talent for your team, anywhere in the world.WorkReduce has become the secret weapon used by brands and agencies to up-level talent and process, mitigate risk, and get costs off balance sheets. With a fully remote workforce, we hire, train, manage and support our teams to make the most of their home-based office so they can bring their best selves to your projects every day. -
Head Of DigitalIspot.Tv Jan 2021 - May 2022Bellevue, Wa, UsiSpot.tv brings the marketplace the ability to measure the brand and business impact of TV and streaming ad investments from a single platform. I oversaw the company's digital + social strategy, content creation and content distribution channels to increase awareness of iSpot.tv, and drive qualified leads through demand gen partnerships, sales enablement, and industry events. During my tenure, I developed iSpot's field marketing division, and produced the company's premier event, TV Disrupt, twice, outperforming marketing goals. In addition, I developed a standard practice for earned and paid media for iSpot's blog content, reports and guides, (3) acquisition announcements (Ace Metrix, DRMetrix, Tunity) along with a high volume of partnership and integration announcements between 2021 - 2022, growing iSpot's LinkedIn presence by 75%.
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Girls In Tech, Hackathon ParticipantDevpost Mar 2021 - Aug 2021New York, Ny, Ushttps://girls-in-tech-2021-hackathon.devpost.com/Awarded 3rd in hackathon.Project Manager & Visionary of Team Sandbox, a global collective of female developers, UI/UX & marketing experts.In less than 2 weeks (as a team of 5), we conducted market research, created wireframes, finalized a prototype concept and introductory video to help users "take the guesswork out of travel planning" with our product, Hodo.Our Pitch:Spend your time making the most of your experiences instead of spending countless hours searching for activities and local resources. Travel freely, and with peace of mind. Explore with Hodo. -
FellowshipThe Advertising Club Of New York Jul 2020 - Aug 2021New York, Ny, UsPart of a group of 20 Fellows accepted into the imPART Women’s Fellowship executive training program. The program is in its 5th year, and has accepted five additional Fellows to this year’s roster. The AD Club Fellowship is a year-long executive and leadership training program designed specifically for mid-level rising female stars.Additionally, to continue the work the foundation has done over the past five years with the Fellowship Program to create a diverse and inclusive workforce, our Fellow class is comprised of 45% African American, 25% Hispanic, 15% Asian, 10% Caucasian and 5% Multi-racial talent. Us Fellows also come from diverse, professional backgrounds with a range of work experience, including media agencies, advertising & marketing agencies, higher education programs, public relations firms and financial marketing companies. -
Ambassador & SpeakerSocial Fresh Jan 2017 - Jun 2021New York, New York, UsSOCIAL FRESH (2014 - Present)• Emcee, media sponsor outreach to drive attendance, and awareness of socialfreshx.com (Spring '20)• Moderator for opening night "Future of Social Advertising" (Nov '19)• Main stage speaker covering "10 Underused Social Ad Formats" (Dec '18)• Roundtable moderator (Dec '17)• Collaborated & launched "The Future of Social" in 2016; featured in eMarketer, Business Insider ('16)• Sponsored conference on behalf of Firebrand Group ('14 - '16)INNOVATION CONGRESS (2017)Internationally-recognised Innovation Congress by Social Fresh, in special partnership with Firebrand Group, launched on July 18-19 2017 at The New School in NYC. Content was focused on helping businesses stay competitive in the next 3-5 years, within the categories of digital marketing, social media, and technology innovations. **https://2017.innovationcongress.org/**• In special partnership with Social Fresh, I managed operations, marketing & sponsorship opportunities, budget, on-site vendors• Sourced & managed staff of 10+ during course of conference (speaker management, scheduling, event set-up / break-down, check-in, social ads)• Led social media strategy to enhance real-time engagement resulting in #InnoCon trending nationally on 7/19 & being recognized internationally -
Adjunct Professor, Continuing & Professional Studies (Caps)Baruch College May 2016 - Mar 2021New York, Ny, UsMay 2020 - Mar 2021:Teaching Interactive Marketing & Consumer Segmentation StrategyMay 2016 - June 2017: Taught Social Media Marketing at Baruch's higher education program, CAPS for 3 consecutive semesters to classes ranging from 5 - 30 in size. Utilized #bsmmclass to track student participation and encourage discussion over Twitter. -
Associate Director, Paid SocialMediacom Feb 2019 - Dec 2020London, GbShell Lubricants & Retail strategy and communications lead. I oversee paid social strategy, social creative guidance, omnichannel marketing, and core annual & ad hoc social planning in collaboration with Shell Marketing, Digital & Social Leads, and MediaCom stakeholders across the globe. I'm also a facilitator of social planning with our social platform & data management partners to stay informed of platform updates (terms & policies, alphas/betas), consult and innovate within the Americas. Globally, I consult on reporting and data management projects (ie. proprietary reporting tools), ways of working between internal & external teams and execution of scope.As of July '20, I also oversee digital reporting + Social & Search for Husqvarna.Duties also include collaboration amongst all Digital Activation Teams (Display/Programmatic, Search & E-commerce), Client and Planning teams, project management, development of Managers & Associates, resource management & hiring talent.I work on new business opportunities & support other key accounts on occasion.• 2020 - 2021: Advertising Club of NY's Women's Fellowship executive training program (sole recipient at MediaCom)• 2020: Finalist, Cannes Young Lions creative & media competition at MediaCom -
Activation Supervisor, Social (Tech & Cpg)Essence Apr 2018 - Feb 2019San Francisco, Ca, UsActivation:• Recognized company-wide for 13+ consecutive weeks of 100% data accuracy across campaigns on company's new proprietary reporting tool• Collaborated cross-team to improve Activation campaign management saving up to 50% implementation time through launch of new tagging process for Twitter• Supervised Managers' workload, oversaw training & development across media team & managed career growthBayer:• Paid Social lead for 15+ portfolio products (Claritin, Coppertone, Dr. Scholl's etc) managing millions of dollars of media budget• Served as subject matter expert with client, IAT, and internal Client, Planning, Analytics & Activation teamsProjects:• Google Express, Social• Google Home (Google Mini), Social• Google B2B (Udacity + Grow with Google), Search & Social• Essence Global (North America), Paid social planning• T-Mobile, Social reporting framework -
Activation Manager (Tech)Essence Jun 2017 - Apr 2018San Francisco, Ca, UsDAZN:• Led go-to-market social advertising (planning + strategy) for DAZN, Netflix of sports• Contributed to lifts in brand favorability within first quarter of media launch for DAZN• Standardized multi-channel brand & DR media creative tracking process for seamless QA & execution• Negotiated and set terms & conditions with all social partners/vendors• Utilized Doubleclick and proprietary media tools to optimize towards brand and/or DR goals• Oversaw social insights, forecasting and reporting
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AdvisorProponent Dec 2016 - May 2017Brooklyn, New York, UsFormerly Firebrand Group.Previously Senior Digital Strategist from 2012 - 2016. Advised CEO and senior partners on ways to tackle strategic challenges happening internally or externally (client-facing) and provide business referrals.Includes:• Focus and direction of business• Internal Staff / Hiring • Positioning• Strategic Partnerships -
Senior Digital Strategist (Tech, Cpg & Non-Profit)Proponent Dec 2012 - Dec 2016Brooklyn, New York, UsFirebrand Group (sold!) was a management consultancy whose sole mission is to help brands by improving marketing, communications, and corporate strategy as an embedded extension of their teams.Achievements:• Project managed microsite launch of BECCA's most coveted launch-to-date, Champagne Collection x Jaclyn Hill; planned & launched a 360 lead generation campaign leveraging email & paid social; products were sold out in Sephora and online, led to ecomm highest revenue ever in brand's history; success contributed to acquisition by Estée Lauder shortly after• Launched unique print & digital campaigns to celebrate Kérastase' 50th anniversary; generated highest June sales in brand's history• Conceived and executed #LoveDrop for NYC Social, winning the 2015 Social Star Awards from Sport & Social Industry Association (SSIA)Overall:• Assisted CEO with oversight of company's day-to-day operations; project managed social & ecommerce clients• Managed and oversaw workflow of Strategists, Community Managers and Intern(s)• Analyzed competitive environment, marketing channels, e-commerce presence to build and present recommendations & strategies to senior-level executives• Educated brands on ways to leverage digital marketing trends and best practices to reach short & long-term objectives• Formed strategic relationships with influencers and partners on behalf of our clients, and Firebrand GroupClients:L'Oreal (Kerastase & Shu Uemura), Consumer Reports, Movado, Skyn ICELAND, Sexy Hair, Idea Village, Voss Foundation, NYC Social, Mally Beauty, StackedSkincare, BECCA CosmeticsRepresented Firebrand At:Social Fresh, SXSW, INBOUND, LIFT Social (Simply Measured), Social Media Strategies Summit, Social Media WeekTools: Google AdWords, Google Analytics, Google Merchant, Facebook Business Manager and Ads Manager, Twitter Advertising, Pinterest Advertising, Coremetrics, MailChimp, Shopify, WordPress, HubSpot, Sprout Social, Simply Measured, Asana, Basecamp
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Digital Project Manager (Exxonmobil)The Marketing Arm Dec 2016 - May 2017Dallas, Texas, UsWith a focus on creative digital planning across all promotional channels, The Marketing Arm (part of Omnicom Group), develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Named Agency of the Year in 2012 by Chief Marketer and Promo magazine, The Marketing Arm has earned 85+ major industry awards and honors over the last 4 years.As the Project Manager for ExxonMobil, I:- Managed production, tasks and timelines for social programs, monthly content development, real-time activations, social/digital strategy and analytics deliverables, and new projects & opportunities across a portfolio of global B2B & B2C lines of businesses- Established processes to improve turnaround time, quality of work, and satisfaction with our Fortune 5 client- Collaborated with Account Management, Strategy, Insights & Analytics, Operations & Finance, Community Management, and Creative departments from concept to execution to post-campaign/project analyses- Created and managed development budgets (includes OOP), inter-agency & client contracts to ensure proposed creative concepts can be produced within specified timeframes- Proactively worked with internal and external teams to improve communications, review progress, identify challenges, and work with department leads to test and/or integrate new solutions -
Adjunct Professor, Department Of Marketing At School Of Professional StudiesNew York University May 2016 - Jun 2016New York, Ny, UsTaught Social Media Analytics in Summer '16 and demonstrated social listening tools, Sprout Social & Simply Measured to NYU's higher ed students. -
Media Strategist (Health)Seiden Jul 2012 - Dec 2013New York, Ny, UsSeiden is a full-service advertising agency that primarily services the Healthcare industry. Working closely with the Director of Integrated Media and Account team, I:• Created & managed Search, Social, traditional, display and OOH for VNSNY, HealthQuest, CHOICE, Partners In Care • Analyzed campaign results using the advertising platforms' particular tool and Google Analytics; optimized campaigns and worked closely with AdWords and Facebook representatives to improve results• Provided reporting to educate clients directly on campaign optimizations and the latest tools and techniques in digital advertising• Liaised with media vendors & account team to facilitate execution of print, online, OOH media plans -
Community Team DeveloperWebgrrls International, Inc Sep 2011 - Jan 2013Webgrrls International, Inc. is a online and offline women's technology networking and mentoring forum. • Managed team of community managers to promote Webgrrls-related activities and content related to brand• Launched brand's first-ever Twitter chat in 2012 and generated highest engagement in Webgrrls' history -
Operations Manager To District Vice PresidentAxa Advisors Sep 2011 - May 2012New York, Ny, Us• Provided operational support to nation's top-producing District Manager• Established new processes and templates to improve communications between management & Financial Advisors• Educated District Manager on how to leverage digital tools & social media to prospect and gain leads -
Financial Planner In-TrainingAxa Advisors Jun 2011 - Aug 2011New York, Ny, Us• Managed recruiting efforts and streamlined hiring procedures to increase overall district team production• Worked closely with management and shared insight on how to engage with existing clients and seek the attention of previous clients• Presented different marketing tools to executives to improve internal communications• Participated in intensive workshops pertaining to marketing, selling & negotiations and career development and networked with professional consultants• Acted as liaison between top executives, vendors, and potential hires
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BaristaStarbucks Coffee Company Jul 2010 - Sep 2011Seattle, Wa, Us• Delivered "legendary" customer service while maintaining a calm presence in a fast paced, challenging environment• Provided quality beverages, whole bean and food products while following safety and sanitation guidelines -
Marketing InternSecurewatch24 Jun 2010 - Aug 2010New York, Ny, Us• Assisted SW24's Marketing Director with development of events and production of promotional copy• Created multi-platform marketing resources targeting the company’s diverse clientele and formulated pre, during and post marketing procedures for industry trade shows• Researched prospective clients and outlined networking opportunities at industry-related trade shows -
Business Advisory Assistant, Lawrence N. Field Entrepreneurship CenterBaruch College Feb 2010 - May 2010New York, Ny, UsAssisted Baruch College's advisory team with client management and organized business plans into the center's CRM system.
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Cuny Baruch Student LeaderCity University Of New York Jun 2009 - May 2010New York, Ny, Us• Facilitated workshops to Freshmen students regarding: time management, career development, resume/cover letter building, networking• Familiarized students with resources available on campus and upcoming on-campus events• Prepared weekly seminars with Counselors to outline goals and follow-up on individual progress -
Finance AssistantPacheco & Associates Sep 2008 - Jan 2009• Assisted CPA by handling accounts payable, receivebles to corporate and individual clients• Organized vendors, sales and customers with QuickBooks
Amelia Tran Skills
Social Media Marketing
Social Media
Facebook
Marketing
Digital Media
Event Planning
Online Marketing
Digital Marketing
E Commerce
Management
Social Networking
Email Marketing
Twitter
Marketing Strategy
Seo
Digital Strategy
Customer Service
Blogging
Entrepreneurship
Google Analytics
Sales
Leadership
Sem
Writing
Google Adwords
Business Strategy
Powerpoint
Wordpress
Pinterest
Project Management
Promotions
Linkedin
Online Advertising
Project Coordination
Budgets
Customer Relations
Marketing Communications
Training And Development
Integrated Marketing
Microsoft Office
Advertising
Employee Training
Search Engine Marketing
Strategy
Search Engine Marketing
Social Analytics
Microsoft Excel
Search Engine Optimization
Social Communication
Microsoft Powerpoint
Amelia Tran Education Details
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New York UniversityDigital Media Marketing -
Baruch CollegeEntrepreneurship
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New York Code + Design AcademyFront End Development
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High School Of Telecommunication Arts & TechnologyJournalism
Frequently Asked Questions about Amelia Tran
What company does Amelia Tran work for?
Amelia Tran works for Marketecture Media
What is Amelia Tran's role at the current company?
Amelia Tran's current role is Head of Activations.
What is Amelia Tran's email address?
Amelia Tran's email address is at****@****uce.com
What is Amelia Tran's direct phone number?
Amelia Tran's direct phone number is +164692*****
What schools did Amelia Tran attend?
Amelia Tran attended New York University, Baruch College, New York Code + Design Academy, High School Of Telecommunication Arts & Technology.
What are some of Amelia Tran's interests?
Amelia Tran has interest in Social Services, Writing, Social Media, Napping, Having An Adventure, Education, Poker, Value Investment, Photography, Fitness.
What skills is Amelia Tran known for?
Amelia Tran has skills like Social Media Marketing, Social Media, Facebook, Marketing, Digital Media, Event Planning, Online Marketing, Digital Marketing, E Commerce, Management, Social Networking, Email Marketing.
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