Amelia Vierra Email & Phone Number

Waterloo, ON, CA

Worldwide, OO

Public relations lead for Cross-Consulting and Emerging Technology, including New and Exponential Technology, Quantum Computing and Engineering initiatives.

Boulder, Colorado, US

- Leading the development and execution of integrated communications strategies including Analyst Relations, Public Relations, Social Media, Internal Communications and Executive Communications to support key business priorities, in close partnership with cross-functional internal stakeholders. - Partner closely with cross-functional marketing team to.

San Jose, California, US

• Leading the development and execution of integrated communications strategies to support key business priorities, in close partnership with cross-functional internal stakeholders and help the company transition into.
• Leading cross-functional launch governance team to build and manage product launch and announcement strategy including launch process, roadmap, messaging development and launch execution to ensure that the launch.
• Leading external communications for crisis communications and issues management scenario planning and execution, development of statements/talking points, spokesperson enablement to best own the narrative and alleviate.
• Work directly with the executive leadership team to advise on external communications strategies, key business narratives to open new doors, build new relationships and continue brand awareness through company.
• Leading global public relations teams and agency network including North America, EMEA and APAC to ensure global alignment and continuous enhancement of communications strategy.
• Leading strategy for the press event and announcement strategy at Insight Las Vegas to deliver tailored media experiences to generate positive coverage and doubling the size of the program year-over-year.

San Jose, California, US

• Lead implementation of “white glove” proactive media program to target and build strong relationships with key media influencers resulting in increased positive coverage and shift from negative to positive sentiment.
• Lead public relations efforts for product launches, industry events and proactive media relations in the areas of general storage technology, flash, cloud and DevOps to meet business goals.
• Developed program to create tailored media experiences at various Executive Briefing Centers and on the road events in key media markets to garner positive coverage and open the door to new local markets.
• Elevated executive profiles as industry thought leaders through proactive media and bylined content. Counsel executives on media interactions and message delivery through media training and interview prep sessions.
• Cultivated internal, cross-functional relationships with executive spokespeople, product development, sales and product marketing, and other third-party relationships to drive communications initiatives.
• Drove global hub management that fostered consistent collaboration on activities, sharing materials, pitch content and messaging.

New York, US

• Clients included Cisco (Data Center and Cisco Capital) Broadcom (Broadband & Connectivity Group) and VCE
• Served as day-to-day client contact, manage ongoing account activity to ensure timely delivery of projects and supervise junior staff.
• Developed and executed strategic and tactical plans for B2B technology and corporate clients.
• Generated client coverage in national, local and trade online, print and broadcast outlets through proactive pitch development, targeted thought leadership outreach, product launches and reactive editorial.
• Development, management, and execution of thought leadership programs including contributed content, speaking and awards, and proactive media relations programs.
• Participated in media training and pre-interview prep sessions with client spokespeople.

New York, NY, US

• Clients included Dell Enterprise Services Group, Intel Atom, OpenText, BMC Software, Yammer, The Tech Awards
• Managed global byline placement program; working with teams in EMEA and APAC to secure placements of client generated content.
• Worked with industry analysts on client updates and analysts’ reports conducting regular quarterly briefings that helped drive competitive advantage for clients within their markets.

• Advised clients on website layout design and content, including SEO tactics.
• Produced introductory video for use on client website campaign for product re-launch.
• Created compelling, original, branded template design PowerPoint presentation slide decks for client use. Represent the agency as the secondary client contact on accounts.

• Developed and execute strategic marketing plan to generate awareness of the company utilizing trade show exhibition, website re-design and advertising.
• Coordinated the design and production, and develop content, for various marketing materials for distribution.
• Identified key industry trade shows for exhibition and staff exhibit booth to promote awareness of company.
• Coordinated the creation of an informational company video for use on website and in exhibit booth. Oversaw production of video and subsequent customer testimonial videos.
• Managed the re-design of company website, worked with web developer and graphic designer, and served as a liaison to management team.

• Clients included DigitalPersona, ACCESS Systems Americas, Panasas, Fusion Garage
• Owned and built client account infrastructure to support execution of all media programs and measurement.

Researched and maintained media contact listings and editorial calendars. Managed the press clips process while being introduced to media relations.Research, identify and submit clients for industry event speaking opportunities.Research, identify and nominate client programs, products and executives for national industry awards.Conduct research for new.

Supported account teams with various research-oriented projects. Researched and drafted media contact listings, editorial calendars, media tour support materials.Observed and participated in the field of public relations throughout the internship.

Bachelor Of Science, Public Relations

Associate Of Arts, English And Liberal Studies