Provide strategic marketing and communications services to non-profits and small businesses, offering tailored marketing support including the development of communication plans, database management, funding campaign strategies, content creation, social media management, and donor engagement. Specialize in building brand awareness, streamlining communications, and enhancing outreach efforts to drive growth and increase donor or customer engagement.

Create and lead the enterprise marketing strategy for the FinTech and Customer Experience portfolios, Speak, LifeInCheck EBT and Aspen Technologies Group.

Responsible for the direct-to-consumer marketing communications strategy and execution of the Medicare Advantage line of business. Lead the acquisition channels go-to-market strategy to drive membership growth and brand awareness in new and existing markets.

Responsible for creating, leading and managing strategic marketing and communications strategy initiatives that build awareness of InComm Healthcare's Medicare and Medicaid OTC benefit and incentive rewards payment solutions.- Create the annual strategic plan for marketing and integrated communications to support sales goals and rapid growth targets.- Develop and execute tactical initiatives: promotional campaigns, collateral development, advertising, public relations, web, email, social media and direct mail.- Elevated the company's profile in its industry and among its target audiences through strategic communications initiatives which resulted in new business leads and improved customer education of products and services.- Manage a budget of $180,000, an external PR firm and design partners.- Developed new brand positioning and messaging to educate, inform and engage target audiences that resulted in quality business leads.- Produced product sell sheets for suite of healthcare solutions. - Developed comprehensive set of sales tools (presentations, specialty content and fact sheets).- Ensured all communications channels (web, social, tradeshows, ads, etc.) are clear, concise, and consistent with messaging strategies.- Conceptualized and directed the rebrand of the Swipe&Save discount program and communication campaign that resulted in a significant increase of health plan participation and discount redemption.- Actively collaborates with leaders across the organization and supports executive leadership in meeting preparations.- Conduct monthly reporting and marketing KPIs

Marketing communications specialist for the Materials Testing division responsible for developing plans and the implementation of marketing communications programs, including sales collateral, advertising, direct mail, and other product promotional efforts with an express aim of creating awareness and generating demand for MTS products and services globally.- Created effective programs and compelling campaigns with measurable results.- Collaborated with marketing and selling team members to create market messaging and strategic communications plans, serving as a Marketing Communications consultant for assigned markets and products. - Engaged with external and internal resources to build technical knowledge, as well as work with Market Management to understand the market opportunities. Use this knowledge to develop messaging with the appropriate degree of technical and promotional sophistication for the intended audiences. - Worked closely with the other Global Marketing team to ensure marketing programs are designed to meet objectives, and are delivered on time and on budget. - Planned and developed marketing materials with the Creative Services team, including literature, web content, direct marketing, newsletters, customer case studies, product launch programs, tradeshows, seminars and other materials.

Responsible for creating strategic priorities and guidance to support the design, development and implementation of marketing programs, brand positioning and communication initiatives that will advanced overall company goals related to targeted customer segments for Quarrix Building Products and Diversiplast Corrugated Plastic Products.- Lead the creative process and execution of integrated print and digital marketing campaigns (packaging, literature, sales tools, advertising, point-of-purchase displays, website, video, photography and social media). - Developed and execute marketing communications and content strategies including messaging and brand positioning, to educate, inform and engage target audiences.- Assisted in marketing program development and the implementation to achieve awareness, product launch and lead generation objectives.- Managed tradeshow planning, execution and budget.- Assisted in go-to-market communication planning and execution.- Developed and manage social media strategy and content.- Executed national and key account marketing calendar programs.- Managed designer and design partners to ensure consistent brand messaging across all marketing channels.

Responsible for maintaining the Quarrix brand standard and developing effective communication to increase the awareness and purchase by target contractors and distributors.- Developed marketing communication plans- Lead print and digital creative process and execution (packaging, literature, sales tools, point-of-purchase displays, photography, video, website, social media, search engine optimization, advertising)- Brand Management- Managed tradeshow planning, execution and budget- Managed designer and design partners to ensure consistent brand messaging across all marketing channels

- Managed and designed all advertising promotional activities, including print, electronic, digital, direct mail and specialty items. Proficient in creating Web promotions and ads. - Coordinated and assisted in special event planning including the annual meeting, member receptions and all staff meetings; Assisted in the new branch office opening and implementation of the advertising and marketing campaign, including designing ads, writing copy for internal and external communication pieces.- Implemented a variety of targeted marketing campaigns and promotional materials for publication. Manage marketing fulfillment program that included copywriting, printing, assembling, collating, and distributing materials. Coordinated brochure redesign that included, writing, editing and facilitating designing needs.- Executed and managed a variety of new member acquisitions initiatives including online switch kit, member benefits brochure creation, new member packet collateral, youth resource center, web site enhancements and redesign. Directed and implemented the reorganization of youth accounts program. Researched, tallied survey results, presented new marketing plan to management team, and designed new logo.- Conducted interviews, wrote articles and press releases, and designed quarterly UPDATE member newsletter. - Maintained the school partnership program by creating marketing materials for monthly credit union day; wrote articles for parent newsletter and supervised staff volunteer assignments.Writing and editing. Proficient in writing and editing in AP style.

- Coordinated and assisted in special event planning and implemented publicity for various events, including annual User Group conference and customer receptions. Conducted interviews and wrote new releases for prospects, customers and trade publications.- Managed the logistics, attendee registration, collateral, pre and post show mailing for small regional association trade shows and conferences. Monitored industry associations, trade publications, Web sites, etc. for intelligence from key competitors, and created market research analysis for current statistics on industry standings and market data.- Assisted in creation and implementation of a variety of targeted marketing campaigns. Supported in the implementation of marketing and promotional materials for publication. Coordinated the marketing fulfillment program that included printing, assembling, collating, and sending marketing materials for trade shows, sales prospecting/follow up and public relations.- Organized and monitored marketing inventory and communicated reorder points to marketing communications. Assisted with material production, gathering quotes and monitoring projects.