Head of organized retailers’/Hypermarket sales for consumer electronics- TV/AV & DA- Department at UPB -Samsung Electronics Levant (SELV) office exclusive partner.TV/AV & DABeing the head of organized retailers team , the main role is to develop division’s main objectives, plan, budget, and manage a full team of :Sales, Marketing, Finance, Logistic, order desk, delivery and installation, Training & Channels, all over Jordan in order to achieve the company’s goals/objectives, department sales targets and main KPIs.- Managed the CE team – TV/AV & DA- which includes, but not limited to, staffing/retention, team development & KPI’s - Maintaining & developing the business with clear objective of achieving the company's sales targets in CE Division.- Organized retailers/Hypermarkets and mall channel management, channel development, channel (In-store) marketing, Co-Op marketing implementation, Sell-In/Sell-through/Sell-out programs, structured communication to organised retailers, target setting and achievement, market share achievement, coordination with SELV- Implementing the Mid to Long term business objectives/Goals along with SELV- Build yearly business plans & strategy for UPB CE –TV/AV & DA- Department- Marketing budget management, planning, and evaluate. Products & market wise covering ATL & BTL activities. - Prepare new product launches along with SELV- Manage the sales forecasting.- Manage total department P&L.

“The Sales Advisors” is a boutique operational-sales consultancy and advisory company with over 20 years’ experience in sales operations and strategy. With a sound foundation to build from, we have both the theory and practice with which to assist in the development of sales teams and sales organizations.Working primarily within the Middle East and Africa region in particular,” The Sales Advisors” have adapted, reacted, and forecasted the requirements of large-scale operations enabling them to become regional leaders in their field. “The Sales Advisors” have acquired an extensive expertise of the area, its working practices, its strategies and last but not least, its peopleAreas of Expertise:• Managing complex distribution channels• Retail shops• Franchise shops• Direct sales team• VIP sales team• Outsource sales professionals• Electronic sales• Electronic channel management • Optimizing commission schemes• Forecasting sales targets• Assessing competition techniques Current projects:Currently working on a confidential project for an organization to grow its international progress in the GCC region

• Managing a team of 62 employees between promoters, team leaders and Senior sales managers• Developing the relation with du partners ( A total of 6 partners, petrol stations and 6 key accounts)• Developing the relation with modern trade and key domestic retailers allover UAE• Assuring the achievement of partnership & distribution department team through a perfect acquisition of all the continuous developed products and services through partners retail and modern trade channel• Developing program of coaching, and training for Du and the partners sales team• Assuring high level of control and visibility over the partners retail and modern trade network• Responsible of increasing brand visibility over the partner and modern trade retail network• Enhancing the retail foundation of du through partners and modern trade outlets• Building the department budget and KPIs monitoring• Projects assigned by EVP of Commercial utilizing my background in distribution and mass market :o Managing partnership & Indirect Distribution channel retail department strategyo Designing and implementing du Indirect Distribution Strategy through Partners o Developing channel programs to assure dominating the value chain of distribution and retailing, and to assure the best customer experienceo Developing and launching SIM vending machines which accommodates all prepaid services and postpaid bill payments

• Managing Dealership & Indirect Distribution channel department strategy• Designing and implementing Wataniya’s Indirect Distribution Strategy• Developing channel programs to assure dominating the value chain of distribution, and to assure the best customer experience• Managing a team of 13 regional sales supervisors & Account managers• Controlling sales for more than 1000 sub-dealers• Implementing Dealers commission structure• Developing the relation with Wataniya partners (A total of 16 dealers/distributors)• Managing daily distribution for all distribution channels, assuring the availability, control and visibility of Wataniya products and merchandising items at all channels under the consideration of Wataniya objectives and required targets• Assuring the achievement of dealership & distribution department team through a perfect acquisition of all the continuous developed products and services• Responsible of coaching, training and developing the sales team, cascading the knowledge to sub dealers and dealers channel• Responsible of increasing brand visibility over the distribution network• Developed pointing system and retention incentive for distributors, and alternative channels• Enhancing the distribution foundation of Wataniya.• Ensuring full coordination with other departments within Wataniya, mainly Marketing, Sales and Technology• Building the department budget and KPIs monitoring

• Setup the sales division strategies and Sales Team objectives; follow-up on implementations.• Recommends sales strategies for improvement based on market research and competitive analysis.• Work closely with marketing to feedback customer information to the communication and product development processes.• Ensure high quality of sales that leads to low churn.• Sets the targets and quotas for all sales sections & regularly review progress in achieving targets.• Set the commission scheme and amend based on market needs.• Ensure providing high standards of services to customers through sales channels.• Sales plans which reduce bad debts.• To look for and grasp potential sales opportunities• Review sales reports submitted by subordinates, analyze, and provide recommendations to top management.• Manage any potential conflict in different sales channels.• Maintain good PR with major clients; ensure high level of customer satisfaction. • Duties and responsibilities outlined may vary over time and are subject to management review and amendment• Building the department budget and KPIs monitoring

 Responsibilities:• Managing sales for more than 2000 sub-dealers.• Developing the relation with Zain partners (A total of 19 dealers).• Managing a team of 10 regional sales supervisors & team leaders.• Managing daily distribution for all distribution channels, assuring the availability of Zain products and merchandising items at all channels under the consideration of Zain objectives and required targets.• Implementing the concept of Zain service centers. (Managing a total of 5 business developers and supervisors).• Assuring the achievement of indirect retail department team through a perfect acquisition of all the continuous developed products and services• Building the department budget and KPIs monitoring Achievements:• Achieving more than 100% of monthly given target.• A success penetration story in the southern region of Jordan which represents the main distribution point for one of our main competitors.• Creating a successful commission system for Zain dealers, that assures an optimal push strategy and thus assuring the availability of Zain products at all channel shelves.• Creating a successful commission system for the sub dealer so that to close a perfect push cycle.• Successful deployment of a unique e- vouchers, mobile top-up & e-SC distribution (currently managing 4 e- dealers out of the 19 Zain distributors).• I started with Zain as Indirect sales supervisor and got promoted to Indirect Retail Sales Manager

To work close with sales team members from Etisalat to develop the sales department and arm of Canratel by:• Recruiting along with HR, good KAMs to handle Key Account customers.• Implementing all related sales processes along with the interaction with all Canar concerned departments.• Researching the market investigating about demanded services, and important sectors along with the marketing department.• Creating sales department road map and goals.• Creating corporate sales departments manual and commission scheme• Selecting and appointing distributorsResponsibilities during operational phase:• Develop and manage key account sales commensurate with segment management’s goals and objectives. • Develop, grow and manage contacts with key personnel in strategic accounts as defined and developed in Segment Strategic and Tactical Plan. • Maximize growth of revenue in the assigned segment. • Develop key account sales projections (quarterly, yearly) and monitor key account revenues. • Grow the business of the segment by providing focused selling efforts on strategic and key account opportunities. • Research and develop account profiles and organizational "maps" of key accounts crossing into multiple regions. • Understand and anticipate key account strategies. • Master the basic capabilities of CanarTel solutions for market segment. • Maintain contact with and visit key personnel at key accounts at least once a month.

Projects & Key Accounts Sales EngineerWorking as a member in projects & Key Accounts Sales Team at Ericsson, Selling Ericsson Systems & Solutions, DECT (Digital Enhanced Cordless Telephony), Data switch (Memotic & Cisco), Speech Recording systems & Paging “ BLEEP “ system solutions in a huge business Scale for the whole Kingdome. (Bonus Scheme). I joined Ericsson as sales engineer and then I got promoted to senior level managing large accounts.Responsibilities:• Study and analyze customer’s requirement to build the design and recommend the right equipment and solutions needed for a key account customer.• Prepare the commercial proposal for the end-user (pricing of Ericsson solution as well as third party equipment if required).• Negotiate with customers to complete deals.• Investigate and resolve customers’ problems during sales process in order to keep the customer satisfied according to Ericsson standards.• Open new sales channels for Saudi Ericsson with key account customers.• Selling annual maintenance contracts.