•Worked on the hotel pre-opening full tasks and action’s plans, analyzing the market and the different business trends, identifying the key business segments to the hotel and put the sales & marketing actions accordingly.•Working with the GM on the Sales & Marketing budgeting, including the revenue and the expenses budget.•Successfully completing all platforms setup for the hotel digital and distribution channels and ensure the maximum visibility and the well positioning for the hotel ranking.•Recruiting the sales team, implementing the required training, identifying the mission and the tasks for each team member, assigning the target and putting together the required actions plans.•Successfully opening Novotel Sharjah, dived right in and took the responsibility of establishing, setting and implementing a full action plan with tasks for the sales & marketing department during the pre-opening and opening. •As there was no revenue management in the hotel, I took on this role in addition to my duties and learnt the skills required with the assistance of Accor Head Office and self-learnt for a pre-opening hotel, i.e. TARS set-up, rate code creation, managing pricing, yielding and reporting. •Successfully introducing the hotel to all local markets, achieved fair share in all segments and created contracted base business that has reached 56% for the first 6 months (14% Corporate, 11% Leisure, 31% B&L Groups, ) •Implementing successful efficient strategy and action plans during the pandemic, to reduce the repercussions of the crisis and successfully achieving the budget until July 20.

Task Force assigned by Accor at :1- Ibis Muscat & Mercure Sohar, Oman , from April, 2018 till Aug, 2018 2- Ibis, Novotel & Aparthotel Adagio Dubai Al Barsha, from Jan 2108 to April•Evaluating the business case for all hotels and identifying all issues and challenges.•Doing the assessment for the sales team and putting developing action plan, starting from training and reallocating them to the right track to achieve the requested goals.•Fixing all the office admin and implementing the SPO’s for all the sales tasks and transactions•Working on developing the different business segments for each hotel and put the key sales activates accordingly in order to achieve the overall budgeted revenue for both hotels•Analysis of the Market trends and rates of each segment and establish the required action plans.•Supervising a team of 12 Sales persons (Corporate –Leisure & MICE) and fixing the target of each team member to achieve the budget.•Preparing the handover list for the next permanent DOSM, including all the implemented actions, the team assessment and their development plan, as well the recommendation and pending action plans

Successfully managed an unsurmountable challenge with the opening of an unusual property that had no market insight, was a new brand in the market, relatively unknown location and for the owners this hotel was their first major hotel project.•Undaunted I have dived right in and took the responsibility of establishing, setting and implementing a full action plan with tasks for the sales & marketing department during the pre-opening and opening, beside the full revenue setup and management i.e. TARS set-up, rate code creation, managing pricing, yielding •Fully managing in daily bases various distribution systems e.g. Opera, GDS, TARS, OTA’S extranet and the whole seller’s extranet to ensure the best level of yielding and running smooth business to the Hotel.•Since the hotel has no close competitor except the Premier Inn Silicon Oasis (7 km away), Airport hotels were added on STR; these were the closest match in terms of size . With such a challenge on STR, but I still managed to increase the RGI and improve ranking from 5th position last year to 2nd 2017 year. •Although I was having a tough pre-opening assignment, I have still managed my time to recruit a junior team; train and develop them effectively so there would be a future potential candidate to either replace me or be moved within Accor with the other pre-opening projects expected. •I have also worked closely with Head Office and our sister properties in UAE, sharing on leads, cross selling. I and my Sales Executive have been awarded by Accor Head Office as MICE Rerouting Champions as we have had passed several leads of Strategic Accounts to the Global Sales Team.

Preparing the annual Business Plan in conjunction with General Manager and other Hotel Management. Implementing and monitoring action plans to ensure Business Plan objectives are achieved form different segmentations Corporate, Government, Leisure and groups. Analyses current and potential markets/trends, co-ordinates all activities to maintain and increase revenue through added business volume and increased rates. Provides positive and aggressive leadership to ensure maximum revenue potential. Participates in sales calls with members of sales team to acquire new business and/or close on business Analyses market information by using sales systems and implements strategy to achieve property’s financial room and catering goals Organizes and attends major sales/PR related functions within the hotel and Auris Corporate office. Evaluates departmental training sessions and personally conducts training for Sales & Marketing colleagues as required

Novotel-Adagio (pre-opening) & Ibis Al Barsha Dubai - 1146 bedroom complexCluster Assistant Director of Sales - November 2011 till May 2014Responsibilities & Achievements • Leading and developing a the Corporate Team of 5 Sales Managers and Executives• Achieved 20% and 26% growth on Corporate budget and last year in revenue for Ibis Al Barsha in 2012 and 2013• Responsible for the Corporate strategy and implementation for the Novotel pre-opening plan• Delivering a successful opening on Novotel Al Barsha, with 465 rooms and apartments• Responsible for producing all monthly reports for GM, Accor and Owners committee• Representing the Cluster at major global Exhibitions and Road shows, including Accor GCC Road show 2012 &2013, Moscow Leisure 2012, ATM 2012& 2013, WTM London 2012 and DTCM India Road Show 2012, as well as many individual sales trips within the GCC countries• Work with the DOS to produce, implement and monitor action plans to ensure business objectives are achieved • Regular analyses of current and potential markets/trends, co-ordinate all activities to maintain and increase revenue through added business volume • Participate in key Hotel meetings, inc. Sales Meetings with the GM, Revenue Meetings, Credit Meetings, P&L review and the HOD meetings

Novotel & Ibis World Trade Centre, Dubai – 622 bedroom complexCorporate & GCC Sales Manager - September 2009 till November 2011Responsibilities & Achievements• Participation in the GCC Road Shows with DTCM and Accor Middle East (mainly Saudi Arabia, Kuwait, Qatar) • Regular GCC visits according to the Sales Plan to have face to face meetings with key decision makers of major travel agencies and corporates to ensure the building a long term business relationships • Regular communication with GCC partners through special promotions and offers • Maintained a wide database of direct contacts in UAE, GCC & Overseas• Help to support and grow the Accor WTC complex recovery after the financial crash with Corporate and Government FITs and Groups• Achieved more than 1,800 room nights from the government sector in 2010, which totally a new segment for Novotel &Ibis WTC • Full understanding for the market and covering wide range of territories in Dubai and Abu Dhabi• Attending most of the big Exhibition which were running in Dubai for the last 3 years • Negotiating variations in price, delivery and specifications with management and business partners• Conducting property show rounds as well as introducing new products to the market• Actively involved in designing of promotional items like brochures, fliers, posters• Completing the RFP's & RFI's for the Accor global accounts • Managing long term contracts, accounts and encouraging repeat business • Careful monitoring of the competitors performance in the market• Award Appreciation certificate from UAE Minister of Social Affairs for my outstanding contribution

Local chain in Dubai has 2 deluxe hotels apartments ( Flora Park and Flora Greek ),one 4 stars hotel( Flora Grand hotel ) with 200 hotel rooms and 298 apartments, very central location just opposite City Center Position: • Assistant Sales Manager April 2008 - Oct 2009.• Sales Executive Mar.2007 – April 2008• Front Office Supervisor at Flora Grand Hotel Nov2005 – Mar. 2007

5 Stars Golf Resort 196 rooms, 45 Junior suites, 13 family rooms, 14 apartments and it has 18-hole golf course that attracts the guests, also the unique hotel-lagoon, the amazing underwater world for divers, and the sun that shines all-year-round, managed by Steigenberger ,one of biggest chain in Germany and Europe .