Digital Marketing Manager
The project to bring a new financial product to the market (money transfer service). Target audience: Great Britain, Russia and CIS countries, Southeast Asia (UAE, India, Pakistan).• strategic and operational marketing management;• developed of marketing strategy;• created and confirmed marketing budget;• committed sales forecast;• developed advertising campaigns;• set and adjusted analytical systems and accounting;• developed media activity plan for social networks;• managed traffic source channels: contextual advertising, SEO, email marketing, SMM and others;• search for new channels of leadgeneration, testing, efficiency analysis;Key marketing indicators (Conversion Rate, CPO, ROI) showed high rates. Break-even in accordance with the strategy.