• Coordinate advisory boards for companies.• Analyze and evaluate the current situation of companies or organizations to identify strengths and areas of opportunity, in order to suggest transformation processes that allow companies to improve their performance and results.• Design action plans and specific strategies to achieve results in sales, operations, finances, or any other aspect of the company that requires improvement.• Implement recommended solutions, following up on the entire process.• Optimize processes to increase efficiency and reduce costs.• Train employees for skill and knowledge development.• Monitor and periodically evaluate the implementation of solutions and their impact on the business.• Present findings, recommendations, and results of the suggested solutions to companies.

Responsibilities:•Lead indirect sales through companies (allies and business partners) that resell Incode products to end customers in Latin America.•Promote the uses and benefits of facial recognition technology based on artificial intelligence, with the goal of attracting customers and partners.•Build the ecosystem of Allies and Partners in Mexico and Latin America: o Attract companies with the qualities and capabilities to become part of the allies and partners ecosystem. o Negotiate contracts to ensure mutually beneficial commercial agreements. o Articulate and follow up on business plans to establish joint goals for sales, training, commercial coverage, demand generation, service delivery, and end-customer support. o Provide commercial and technical training so they could independently develop sales opportunities.• Coordinate technical and commercial support for partners in joint sales closures.• Ensure partners meet their sales quotas.• Create demand generation programs to ensure joint opportunities for closing sales.• Define key performance metrics for partners and generate dashboards to monitor the achievement of agreed-upon goals.Achievements:• Designed the first Alliances and Business Partners program that is applied globally in 4 regions: North America, Latam, Europe, and Asia.• Consolidated Incode's indirect sales, growing them from $0 to $3 million in the first year, and in the second year, with a forecasted close of $10 million, representing a 333% year-over-year growth.• Successfully closed fiscal year 2022, achieving 115% of the sales target with partners and allies.• Closed the first half of fiscal year 2023, reaching 48% of the total annual sales, 8% above the forecast for that period.• Built an ecosystem of 23 partners in 14 months for Latin America.

Responsibilities:• Promote the development of competencies, skills, and knowledge of Microsoft Cloud Technology platforms (IaaS, PaaS, and SaaS) within Microsoft's strategic business partner ecosystem in Mexico.• Select strategic partners to ensure adequate coverage of partners with IaaS, PaaS, and SaaS specialization to successfully cover the Mexican market.• Cultivate long-term commitment and relationships with key business partners to achieve the subsidiary's commercial objectives.• Increase sales conversion and customer retention by creating upselling and cross-selling strategies with distribution channels.• Plan the sales strategy and negotiate business plans to align partner sales objectives with the subsidiary's goals, ensuring optimal performance of sales metrics through business partners.• Negotiate with sales teams to integrate the right business partners into various projects, ensuring proper alignment with the customer.• Manage relationships with wholesale partners and global solution integrators.Achievements:• Achieved 107% of the sales target in fiscal year 2021, representing 11% annual growth.• Contributed 95% of the subsidiary's revenue through indirect channel sales in fiscal year 2021, 5% above plan.• Led the transformation of the partner ecosystem to adopt the cloud technology offering (IaaS, PaaS, and SaaS) and integrate it into their sales portfolio, achieving certification of 88% of partners in cloud technology.• Optimized the business partner portfolio in Mexico, directly managing 17% of partners that represent 95% of the subsidiary's revenue to focus on those with the highest quota contribution.

Responsibilities:• Lead indirect sales through companies (allies and business partners) that resell Syniverse products.• Design the coverage model according to the market potential of Mexico.• Promote the uses and benefits of conversational marketing and security technology to attract customers and partners.• Build the ecosystem of Allies and Partners in Mexico, which involves: - Attracting companies with expertise in digital marketing and security to join our ecosystem of allies and partners. - Negotiating contracts with each partner to ensure mutually beneficial commercial agreements. - Articulating and following up on business plans with partners and allies to establish goals for sales, training, commercial coverage, demand generation, service delivery, and end-customer support. - Training the teams of allies and business partners both commercially and technically so they could independently develop sales opportunities.• Coordinate internal commercial and technical teams to efficiently support partners and allies in developing opportunities, sales coaching, and closing joint sales.• Ensure the fulfillment of indirect sales quotas• Create demand generation programs in collaboration with allies and partners, involving the internal marketing team to ensure the creation, follow-up, and closure of joint opportunities.• Define key performance metrics for business partners and generate monitoring dashboards to ensure the achievement of agreed goals.Achievements:• Achieved 113% of the sales target in fiscal year 2019• Recruited and signed contracts with 8 new business partners to cover the territory in Mexico• Trained 95% of the signed partners' commercial teams in conversational marketing, customer journey design, and security

Responsibilities:• Lead indirect sales through companies (allies and business partners) that resell Oracle products to end customers.• Transform the Alliances and Channels ecosystem in Mexico to drive the adoption of Oracle's cloud offering and align with the subsidiary's strategic objectives in Mexico.• Train the channel ecosystem in the cloud offering (IaaS, PaaS, and SaaS) from both commercial and technical perspectives.• Establish a close relationship between internal sales teams and business partners to ensure collaboration on the subsidiary's strategic projects.• Negotiate business partner contracts to adapt them to the new commercial model, where revenue recognition is based on consumption in cloud environments.• Build business relationships with:o Global Integrators: Deloitte, KPMG, PWC, Capgemini, Cognizant.o Local Integrators such as: Softek, Neoris.o Wholesalers like Tech Data, Compusoluciones, and Nexys.o Service Providers: Kio Networks.o Independent Software Vendors (ISVs).• Manage a team of 7 people to articulate and follow up on business plans with over 300 partners to set goals for sales, training, coverage, demand generation, service delivery, and end-customer support.Achievements:• Achieved 104% of the sales target in fiscal year 2019, representing 9% annual growth.• Trained 80% of the commercial teams of key partners for the subsidiary in Mexico and 50% of the technical teams, ensuring coverage and breaking the adoption barrier for cloud solutions.• Achieved an 18% growth in indirect sales through channels, which accounted for 42% of the subsidiary's total sales in Mexico.

Responsibilities:• Lead indirect sales through companies, known as channels, that resell digital marketing solutions to end customers. • Transform the channel ecosystem and reverse the negative sales trend that existed when I was hired. To achieve this, I had to:• Evaluate the partner ecosystem and analyze whether they were truly the right partners for the targeted growth.• Restructure the partner ecosystem by creating a transition plan, which involved ending the commercial relationship with 80% of the partners and replacing them with companies more aligned to position digital marketing solutions.• Develop an accelerated training program for the new partners to quickly scale their AdWords sales.• Negotiate new contracts with ambitious commercial goals and attractive incentives to drive rapid growth.• Assemble a multidisciplinary team to create a "production line" for sales channels, with specific functions: attracting new partners, training, demand generation, and providing support throughout the sales cycle to close opportunities.• Monitor performance metrics to ensure predictability and guarantee the achievement of quarterly objectives. • Collaborate with other sales teams: •Large Accounts, to serve customers with dispersed branches through local channels. •Small and Medium-sized Customers, for joint demand generation and customer retention activities.Achievements:• Reversed the negative trend and achieved 66% annual growth in fiscal year 2016 and 45.5% annual growth in 2017, which meant growing the business 2.5 times in 2 years. • Enrolled 12 new channels with greater affinity, commitment, and regional coverage. • Reduced dependency on low-growth/high-revenue contribution channels from 90% to less than 50%. • Consolidated a team of 6 people to accelerate sales, distributed across Mexico and Colombia.

Responsibilities:• Promote indirect sales through companies, known as channels, that resell virtualization products to end customers in Mexico.• Evangelize customers and channels about the advantages and uses of virtualization technology and its application to solve business problems, such as reducing technology costs, increasing technological infrastructure efficiency, ensuring business continuity, or distributing computing capacity across different data centers.• Recruit and train new channels for the partner ecosystem in Mexico, ensuring good geographic coverage.• Lead sales with the most relevant channels, such as Capa4, Grupo Tecno, GNR, Datavisión, Dimension Data, Grupo Sellcom, among others.• Establish strategic alliances to generate cross-sales and offer customers joint solutions with: - Hardware manufacturers: Dell, HP, IBM, Cisco, EMC - Value-added distributors: Avnet, Afina, Compusoluciones, Ingram - Systems integrators: Deloitte, KPMG, PWC, Andersen• Participate as a speaker in press events, IT industry events, demand generation activities, or any other forum where VMware was invited to participate to promote server and desktop virtualization technology.• Actively connect channels with internal salespeople to ensure perfect alignment in joint projects.• Design packaged solutions with alliances and channels to increase transactional sales.Achievements:• Achieved over 100% annual growth during the first 4 years of the subsidiary in Mexico with the channel ecosystem, which represented 100% of the revenue, as all business was conducted through a channel.• Built an ecosystem of over 300 direct and indirect channels (associated with value-added distributors) for coverage in Mexico.

Responsibilities:• Promote the recruitment of companies, referred to as channels, that resell virtualization products to end customers in Mexico and Northern Latin America (Colombia, Central America, and the Caribbean).• Evangelize prospects and channels about VMware's server and desktop virtualization solutions.• Train new channels and ensure all existing channels were updated on the latest VMware virtualization products.• Develop commercial and technical training programs, create training content, and train the channels.• Ensure the technical success of virtualization solutions offered by the channels to customers by reviewing proposals and accompanying them in presentations to clients during their initial projects.Achievements:• Achieved exponential sales growth from $0 to $2 million in 2007, and from $2 to $5 million in 2008.• Built an ecosystem of over 25 direct and indirect channels (associated with value-added distributors) to cover Mexico, Colombia, the Caribbean, and Central America.

Responsibilities:• Implement the technical pre-sales coverage model for states and municipalities. This involves acting as the liaison between clients and product specialists to translate clients' business needs into technical requirements, enabling specialists to design technological solutions and explaining to clients how these solutions address their business challenges.• Organize a channel ecosystem across the states of the republic to provide adequate geographical coverage for all 32 states and 2,400 municipalities in the country.• Secure resources to create training and education programs for channels recruited in various states of the country.• Develop demand generation activities in collaboration with channels and alliances that offered government-related solutions.• Integrate partners like Intel or AMD in the construction of solutions targeted at local or state governments to increase transactional sales.• Run campaigns to promote the use of Microsoft technology with government entities that had purchased licenses but were not utilizing them, through training sessions.Achievements:• Achieved a 35% increase in sales in 2005, resulting in 107% of the sales quota for that year.• Built a channel ecosystem of 15 direct partners covering the main states and municipalities of the country.• Launched successful training programs, leading to the certification of 12 out of the 15 recruited channels.• Created three demand generation programs with packaged solutions targeting government, which led to a 15% increase in transactional sales.

Responsibilities:• Understand the business needs of strategic clients such as Grupo Carlos (Telmex and América Móvil), HSBC, SAT, Grupo Televisa, Grupo Salinas (TV Azteca and Elektra), Grupo BAL (Palacio de Hierro, GNP, Peñoles), CFE (Electricity), Multivisión, Bancomer, and Banamex, and build technological solutions that can adequately solve these business problems, providing the client with a competitive advantage to stand out over their competition.• Establish a close relationship with decision-makers of the clients and position oneself as a trusted technology advisor to support them in generating their new projects and technology investment initiatives.• Demonstrate the technical and business advantages of IBM's software and database solutions, highlighting the benefits in cost reduction and increased productivity for clients who use them, demonstrating the ROI of the investment in these technologies.• Generate technical sales proposals for databases, data mining, data warehousing, and data extraction, and position the professional services of IBM's Software unit.Achievements:• Achieved 102% of sales quota in 1999, 105% in 2000, and 111% in 2002.• Built a trusted relationship that allowed me to position myself as a trusted technology advisor with clients like América Móvil, HSBC, Telmex, Televisa, and SAT.• Received recognition as Specialist of the Year twice, in 2000 and 2002.